Healthy Directions, a direct-to-consumer nutritional supplement retailer and wholly-owned subsidiary of Helen of Troy Limited (NASDAQ: HELE), today announced it has joined with Daniel Amen, MD, one of America’s leading brain health experts, to bring consumers the guidance and nutritional support they need to maintain this critical element of well-being. A board-certified psychiatrist, neuroscientist, brain imaging expert and 10-time New York Times best-selling author, Dr. Amen utilizes a multifaceted approach to help people support every aspect of their brain health.
“We are honored to welcome Dr. Amen as the newest member of our team of health experts,” said Connie Hallquist, president of Healthy Directions. “He is a highly respected, sought after professional who has helped countless people regain or maintain their brain health as a result of his decades of study, research and clinical experience in this important area, which increasing scientific research suggests may be maintained through a healthy diet, including targeted brain health supplements.”
Founder of Amen Clinics, Dr. Amen is board-certified in both general and child psychiatry. The Washington Post called him the most popular psychiatrist in America, and he has been named the internet’s most influential expert and advocate on mental health by Sharecare. Dr. Amen has authored or coauthored 60 professional articles and more than 30 books, including the #1 New York Times bestsellers The Daniel Plan and Change Your Brain, Change Your Life, as well as numerous nationally televised programs on brain health.
“I am thrilled to be part of the Healthy Directions family,” said Dr. Amen. “They are a trusted company for many who need nutritional help and support."
Several of Dr. Amen’s top brain health supplements, including Brain & Memory Power Boost, Serotonin Mood Support, and Focus & Memory, are now available at HealthyDirections.com or by calling toll free 1-866-599-9491.
About Healthy Directions
Healthy Directions is dedicated to helping people lead healthier, happier lives by providing expert guidance and superior-quality nutritional supplements and other products from America’s most knowledgeable and highly respected integrative and alternative health doctors.
About Helen of Troy Limited
Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including: Housewares: OXO®, Good Grips®, Soft Works®, OXO tot® and OXO Steel®; Healthcare/Home Environment: Vicks®, Braun®, Honeywell®, PUR®, Febreze®, Stinger®, Duracraft® and SoftHeat®; and Beauty: Revlon®, Vidal Sassoon®, Dr. Scholl's®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Karina®, Ogilvie® and Gold 'N Hot®. The Nutritional Supplements segment was formed with the acquisition of Healthy Directions, a U.S. market leader in premium doctor-branded vitamins, minerals and supplements, as well as other health products sold directly to consumers. The Honeywell® trademark is used under license from Honeywell International Inc. The Vicks®, Braun®, Febreze® and Vidal Sassoon® trademarks are used under license from The Procter & Gamble Company. The Revlon® trademark is used under license from Revlon Consumer Products Corporation. The Bed Head® trademark is used under license from Unilever PLC. The Dr. Scholl's® trademark is used under license from MSD Consumer Care, Inc.
For in-depth information about Helen of Troy, please visit www.hotus.com.
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Contacts:
Duncan Robinson, 240-744-1905
drobinson@healthydirections.com
