Research and Markets: Kazakhstan B2C E-Commerce Market 2015

Research and Markets (http://www.researchandmarkets.com/research/kxvqkv/kazakhstan_b2c) has announced the addition of the "Kazakhstan B2C E-Commerce Market 2015" report to their offering.

The new report Kazakhstan B2C E-Commerce Market 2015 reveals that online retail in Kazakhstan has significant potential for growth. Already one of the strongest economies in the region, Kazakhstan could see B2C E-Commerce sales expand at double-digit rates in the next years.

Kazakhstan is the largest and the most advanced B2C E-Commerce market in the emerging region of Central Asia and Caucasus, with triple-digit sales figures in millions of U.S. dollars, as revealed in the report. Still, B2C E-Commerce accounts for less than 2% of total retail sales in the country, indicating significant room for growth. Among the growth drivers are the increasing Internet penetration, reaching over 50% of the population in 2014, and growing interest in online shopping, especially among the young population.

One of the challenges to the B2C E-Commerce market in Kazakhstan is the dominance of cash on delivery as the payment method. Close to half of online shoppers used this method to pay for purchases made over the Internet in 2014. Nevertheless, online payment with bank cards is growing, accounting for one-fifth of all bank card payments by mid-2015. Clothing, cosmetics and food were among the product categories most purchased online in Kazakhstan last year, while the largest average purchase was attributed to the travel category.

Three out of the top five online shops outside the online travel sector in Kazakhstan are foreign-based, including Lamoda and Wildberries, both specialized in clothing and based in Russia, and Germany-based Otto Group which operates a number of online stores in Kazakhstan. However, in the past two years the share of local online shops in overall B2C E-Commerce sales more than doubled, according to the report. Among the local outlets, electronics retailer Arena S ranked in the top five by online sales, while one of the largest Internet holdings, the Chocofamily Holding, also based in Kazakhstan, saw rapid growth of its online shopping platforms.

Key Questions Answered:

- What is the size of the B2C E-Commerce market in Kazakhstan and what are its growth prospects?

- Which trends are prominent in B2C E-Commerce in this country?

- Which product categories are most purchased by online shoppers in Kazakhstan?

- Who are the leading B2C E-Commerce players there?

Key Topics Covered:

1. Management Summary

2. Overview

3. Trends

4. Sales & Shares

5. Users & Shoppers

6. Products

7. Payment

8. Delivery

9. Players

Companies Mentioned

- Air Astana

- Arena S

- Beliy Veter KZ

- Chocofamily Holding

- Gulser Computers

- Moda S Dostavkoi

- Otto Kazakhstan

- Passazhirskye Perevozki

- Private Trade

- Wildberries

For more information visit http://www.researchandmarkets.com/research/kxvqkv/kazakhstan_b2c

View source version on businesswire.com: http://www.businesswire.com/news/home/20151130006438/en/