SEATTLE, WA / ACCESSWIRE / January 13, 2016 / Accelerize Inc. (OTCBB: ACLZ) is on pace to achieve another year of record revenue in 2015, according to a corporate update issued in November, driven by a combination of product evolution and global expansion into new markets.
The worldwide digital advertising market is expected to grow from $138 billion in 2014 to $204 billion by 2018, according to eMarketer, with a significant part of that growth coming from overseas markets. After successfully launching a presence in Europe in 2014, the company established additional customer acquisition offices in Australia and India in 2015. This resulted in revenue derived from outside the U.S. now accounting for 27% of consolidated revenue during the first six months of 2015, which is up 21% from the same period last year.
Advertising agencies and brand advertisers are also starting to insource the management of their digital marketing in areas where they previously relied on a network of service providers. In response to these trends, the company evolved CAKE into a pioneering enterprise platform to help larger companies insource the management of their customer acquisition efforts by solving a critical issue: Companies simply have too many marketing channels and platforms to monitor, making data evaluation of cross channel performance difficult and time consuming.
As traditional ad spending shifts online, advertisers and agencies choose between a wide variety of digital methods to reach their target customers and measure performance across multiple channels, including search, affiliate, social, mobile, video, and e-mail, among others. They must then quantify in real-time the results of their efforts in order to maximize the return on investment for their ad dollars. After all, what's the point of having access to customer acquisition data if - by the time you're able to analyze it - it's no longer relevant?
Alliance Data Systems' (NYSE: ADS) CommissionJunction and Rakuten Inc.'s (OTC: RKUNY) LinkShare may provide large advertising platforms, but Accelerize seamlessly tracks the customer journey in real-time across the digital marketing spectrum in order to maximize the effectiveness of an advertiser's digital spending across many platforms. In 2015, the company completed a wide variety of integrations with popular platforms - including a large integration with IBM (NYSE: IBM) - and onboarded more than 100 advertisers.
The company's software-as-a-service approach generates solid and highly predictable recurring revenue base with extremely high customer retention rates.
"We see a resumption of growth in the fourth quarter leading to total revenues exceeding $21 million, which represents a record year and we expect more than a 30% increase compared to 2014 revenues of $16.5 million," said Chairman and CEO Brian Ross in the shareholders' letter. "As we resume our growth track heading into the new year, we are committed to achieve a minimum of 30% revenue growth in 2016 and we are working hard to exceed that goal."
"More importantly, the steps we have taken to improve operations are already becoming visible in our performance in the current quarter and we now see Accelerize achieving cash flow positive operations beginning in the first quarter of 2016," added Mr. Ross. "I believe we are now poised and well positioned to achieve substantial growth in our top and bottom line financial performance for the foreseeable future."
For more information, visit the company's website at www.accelerize.com.
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SOURCE: Emerging Growth LLC
