Technavio Announces Top Four Emerging Trends Impacting the Global Thermoplastic Vulcanizates Market 2015-2019

Technavio’s latest report on global thermoplastic vulcanizates market provides an analysis of the key trends expected to impact the global thermoplatic vulcanizates (TPV) market through 2015-2019. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.

The global TPV market is expected to grow at a CAGR of over 6% during the forecast period and is expected to exceed USD 1 billion by 2019. Technavio expects the global TPV market to witness significant growth during the forecast period, because of its increasing application in the construction and transportation industries to replace PVC, and natural and synthetic rubber, respectively.

TPV is being preferred over the aforementioned traditional materials because of its superior chemical and abrasion-resistance characteristics. Additionally, TPV can be remolded, reshaped, and recycled, making it the perfect replacement for traditional thermoplastics, such as polyethylene and polypropylene in major end-use industries.

Debasish Nayak, lead analyst for speciality chemicals industry at Technavio says, “Increasing use of TPV as a replacement for non-environment friendly PVC, in the rapidly growing construction and infrastructure industries in APAC, will further fuel the growth of the market.”

The top four emerging trends in the global TPV market according to Technavio’s chemicals and materials research analysts are:

Development of novel TPV

The growing competition in the TPV market in recent years has exerted pressure on manufacturers to add value to their product offerings through increased investment in R&D. This has resulted in new product innovations with polymers that are more functional, cost-effective, and sustainable, thereby enabling the key players in the market to differentiate their products through enhanced performance.

In addition, the prevailing stringent environmental regulations and the price-sensitivity of end-users have forced manufacturers to widen their product portfolios through increased investments in TPV capacity, and development of advanced TPV raw material processing techniques, such as electron-induced reactive processing.

In recent years, major TPV manufacturers, such as PolyOne, ExxonMobil, and Dow, have been able to develop novel varieties of advanced TPV. This trend is expected to continue during the forecast period.

Incorporation of soft-touch TPV in consumer electronics and appliances

The rapid increase in global demand for consumer electronics and appliances with soft-touch and ergonomic design has forced consumer product manufacturers to incorporate TPV into their products.

As a result, TPV is now being used in the production of various products in the consumer goods market, including soft grips for beer crates, food storage seals, and functional elements for toothbrushes, shavers, hairbrushes, and other consumer goods. They are also being used to improve the consumer-friendliness and grip characteristics of hand and power tools.

Growing popularity of olefin-based copolymer TPV

The development and introduction of olefin-based copolymer TPV by major thermoplastic manufacturers, such as Dow Chemicals and PolyOne, in the international market in recent years, is making it difficult for the styrenic TPE manufacturers to maintain their market share.

Olefin-based copolymer TPV is becoming popular due to various attributes such as improved performance, varied applications and cost effectiveness.

Dow Chemical manufactures and supplies olefin-based copolymer TPV under the trade name Infuse, while PolyOne markets it under the name Elastamax.

Increased use in BRIC nations

As a result of the significant economic and industrial developments in the BRIC nations in recent years, the demand for TPV from these emerging economies has increased at a tremendous rate.

The cost-effectiveness of the material along with the ease of availability, is making the material an obvious choice for compounding and adhesive applications. In terms of demand, China, led the global market in 2014, owing to its budding construction and medical industries. On the other hand, the demand for TPV in the Indian sub-continent has benefited hugely from the tremendous growth in the automotive industry.

“The growth of the market will be further augmented in the coming years by the increased adoption of TPV for manufacturing roofing membranes in Russia and the rapid infrastructure developments in Brazil, preceding the 2016 Olympic Games in Rio,” says Debashish.

Some of the top vendors in the global TPV market, as researched by Technavio analysts are:

  • Dynasol
  • DuPont
  • PolyOne
  • LCY

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About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

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