USATODAY.com Sees Record-Breaking Post-Super Bowl Numbers

USA TODAY has shattered its previous records in page views and unique browser numbers on desktop and mobile sites, as well as applications.

Driven primarily by Super Bowl coverage and its Ad Meter barometer, an industry-leading tool used to measure public opinion surrounding Super Bowl advertising, which was sponsored by Adobe, USATODAY.com page views topped 65MM on Monday, February 8. This is the highest number of page views in a single day, with the previous record being 59MM on January 11, 2016. The site also saw its highest number of unique browsers, hitting 10MM on desktop, mobile and apps combined. The previous record was 9.1MM on February 2, 2016.

“This is a huge moment for USA TODAY. Our record-breaking numbers reflect the true strength of our USA TODAY NETWORK and the hard work and dedication of our journalists,” said Dave Callaway, editor-in-chief of USA TODAY. “It goes to show that USA TODAY is the go-to spot for content around the biggest news in the country.”

USATODAY.com also saw a surge in video views, reaching roughly 5.4MM plays across desktop and mobile and more than quadrupling last year’s “Monday after Super Bowl” numbers. Video traction was led primarily by the Super Bowl ads. Additionally, USA TODAY NETWORK sites – comprised of USA TODAY and 92 local properties including the Arizona Republic, Detroit Free Press, Des Moines Register, and Cincinnati Enquirer, among others – achieved a record 700K video views.

About USA TODAY

Founded in 1982, USA TODAY delivers high-quality, engaging content through unique visual storytelling across all platforms. An innovator of news and information, USA TODAY reflects the pulse of the nation and serves as the host of the American conversation — today, tomorrow, and for decades to follow. USA TODAY is the nation’s number one newspaper. USA TODAY's award winning news site reaches more than 50M unique visitors a month across its digital platforms with more than 20M application downloads. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).

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