Audi of America Retains PMK-BNC as Public Relations Agency of Record

Audi of America has awarded PMK-BNC with its U.S. public relations business. Continuing its long-standing partnership, PMK-BNC will represent Audi as agency of record across all media relations and communications verticals. After a comprehensive, competitive and mandatory review, PMK-BNC was selected from several firms for its award-winning strategy and brand-building work across product, corporate and lifestyle.

“As Audi has achieved record sales and customer loyalty over the past decade, PMK-BNC has been a critical partner in positioning the brand to the right audiences at the right time. Throughout the agency review process, PMK-BNC has proven again that they have the most effective formula for Audi. They are an invaluable creative and communications agency partner and we’re looking forward to another successful term,” said Jeri Ward, Chief Communications Officer, Audi of America.

The partnership began in 2006 when Audi retained PMK-BNC to launch the first-ever Audi Forum in New York City. Shortly thereafter, Audi appointed the agency as communications AOR to solidify its push into the competitive luxury market with the launch of the first generation Audi R8 supercar, and to introduce the brand to the influential Hollywood community. Since, the partnership has expanded to include automotive and corporate communications, technology and innovation, content creation and influencer programming.

“Over the past ten years, we’ve been thrilled to join Audi on its record-breaking ascent. We are incredibly proud of our partnership and look forward to sharing collective accomplishments for years to come,” said Chris Robichaud, CEO, PMK-BNC.

The account will be staffed bi-coastally in PMK-BNC’s New York City and Los Angeles offices.

ABOUT PMK-BNC

PMK-BNC is a strategic marketing and communications firm that specializes in entertainment and popular culture. PMK-BNC represents many of the world’s most prominent actors, actresses, directors, producers, films, production companies, television properties, musicians, authors and content creators, as well as leading consumer brands and prestigious special events. The firm employs a staff of more than 300 professionals spanning offices in Los Angeles, New York and London. PMK-BNC thrives on being ahead of the curve and works with their clients to create ideas that build engaged audiences and connect with consumers through popular culture. PMK-BNC is a part of Momentum Worldwide and McCann Worldgroup within Interpublic Group (NYSE: IPG).

ABOUT AUDI

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered over 1,800,000 vehicles to customers globally in 2015, and broke all-time company sales records for the 6th straight year in the U.S. Through 2019, AUDI AG plans to invest about 24 billion euros - 70 percent of the investment will flow into the development of new models and technologies. Visit www.audiusa.com or www.audiusa.com/newsroom for more information regarding Audi vehicles and business topics.

View source version on businesswire.com: http://www.businesswire.com/news/home/20160219005424/en/