Company Update: International Business Machines Corporation (NYSE:IBM) – Aeroflot Customer Personalization Reaches New Heights with IBM Analytics

[PR Newswire] – MOSCOW, March 30, 2016 /PRNewswire/ — Russia’s largest airline Aeroflot, has turned to IBM ( NYSE:IBM ) analytics technologies to transform the customer experience of 40 million passengers who fly with Aeroflot annually, helping to increase passenger numbers and brand loyalty. Through the deal, Aeroflot will use IBM’s advanced analytics technologies to draw insight from vast amounts of structured and unstructured data from across the company’s various properties including travel booking website, social networks, IT and accounting systems amongst others. Utilizing this data to better understand customer preferences and buying behaviors will allow Aeroflot to improve customer service and conduct more targeted marketing campaigns. Read more on this. International Business Machines Corporation (IBM) , with a current value of $143.97B, started the session at $150.00. Looking at today’s trading action, the company’s one day range from $149.52 to $150.41 and has traded between $116.90 and $176.30 over the past 12 months. Priced at 11.07x this year’s forecasted earnings, IBM shares are relatively expensive compared to the industry’s 7.55x forward p/e ratio. And for passive income investors, the company pays shareholders $5.20 per share annually in dividends, yielding 3.51%. According to a consensus of 20 analysts, the earnings estimate of $2.08 per share would be $0.83 worse than the year-ago quarter and a $0.87 sequential decrease. What we find to be interesting is that the full-year EPS estimate of $13.49 is a $1.43 setback when compared to the previous year’s annual results. The quarterly earnings estimate is based on a consensus revenue forecast of the current quarter of $18.25 Billion. If realized, that would be a 6.84% decrease over the year-ago quarter. In terms of ratings, Morgan Stanley upgraded IBM from Equal-Weight to Overweight (Feb 18, 2016). Previously, JMP Securities Initiated IBM at to Mkt Outperform. The average price target for IBM shares by the analysts covering it is $134.00, which is 10.67% below where the stock opened. See more in (NYSE:IBM) Similar Articles: Market Update: International Business Machines Corporation (NYSE:IBM) – Datawatch Brings Powerful Self-Service Data Preparation Capabilities to IBM Watson Analytics and IBM Cognos Analytics Users Market Update: International Business Machines Corporation (NYSE:IBM) – The Trouble With Online Customer Reviews Stock Update: International Business Machines Corporation (NYSE:IBM) – IBM Skills Program Reaches Record Number of Next-Generation IT Professionals