Best Buy Signals a New Geek Squad with Launch of New Geekmobile and Updated Logo

Geek Squad began more than 20 years ago as a small business dedicated solely to repairing personal computers. Today, it is a national organization of 20,000 agents dedicated to helping customers learn about and enjoy their technology.

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Prius c Geekmobile (Photo: Best Buy)

Now, the iconic Geekmobiles that transport Geek Squad Agents to Americans’ homes more than 13,000 times a day have a refreshed look. Starting today, Best Buy’s Geek Squad will dispatch more than 1,000 Toyota Prius c hybrid cars nationwide.

In recognition of the launch, Geek Squad has deputized Super Bowl MVP Von Miller, a Dancing with the Stars cast member and self-proclaimed geek, to join Agents on the first client house call made in the new Geekmobile.

The new vehicle, bearing an updated Geek Squad logo, is visible evidence of how the Geek Squad is expanding its in-home service capabilities and expertise to keep pace with ever-changing technology. Agents today make more than 5 million house calls a year, driving an estimated 12.6 million miles to assist Americans with the full range of technology needs, including home technology design and installation, as well as troubleshooting and repair.

“Today’s Geek Squad Agents are more likely to help clients with a new home theater experience, improve Wi-Fi performance or install a security solution than they are to fix the family computer,” said Geek Squad Chief Inspector Nate Bauer. “The new Geekmobile and refreshed logo reflect how we continue to evolve along with technology.”

Geek Squad selected the Toyota Prius c because of its innovative engineering and environmental advantages. The Prius revolutionized the auto industry as the first mass-produced hybrid gasoline-electric vehicle. The Prius c will produce about halfthe emissions of the previous Geekmobile over the life of the vehicle, making it attractive to Best Buy because of the company’s commitment to reduce its own carbon emissions by 45 percent by 2020.

“Toyota is excited to partner with Best Buy and to supply the Geek Squad with a fleet of Prius c vehicles,” said Doug Coleman, National Vehicle Marketing & Communications Manager, Advanced Technology Vehicles, Toyota. “This partnership provides Toyota with an opportunity to expose the Prius c to thousands of new consumers from coast to coast each and every day.”

The original logo reflected the Geek Squad’s heritage as a computer repair service. It has been modernized to reflect the full range of services Best Buy offers today, with Agents optimizing home theater systems, creating fast and secure home networks, and harnessing the power of the Internet of Things with smart home products.

For more information on the new Geekmobile and Geek Squad services, visit GeekSquad.com.

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