Samsonite has found a way to pack more perks into its customer experience. Founded in 1910, the iconic brand’s premier luggage products range from large suitcases to small toiletries bags and briefcases. Now, Samsonite is freshening up its strategy and working with Clutch, a pioneering customer marketing technology provider, to launch a new customer loyalty program in Korea.
The new program is designed to reward Korean customers for their Samsonite brand interactions including purchase transactions, account logins, product reviews, and event attendance. These customer behavioral insights will then be used to strategically guide marketing campaigns and target customers with relevant messaging and offers. Each customer interaction is translated into points. As points accrue, they can be redeemed for significant discounts on Samsonite products.
As Leo Suh, President / Representative Director Korea of Samsonite Korea explained, “We teamed with Clutch to uncover what motivates our customers, with the ultimate goal of turning previous buyers into devoted, life-long Samsonite shoppers. Clutch’s platform provides deep-dive analysis and insight across multiple dimensions based on behaviors and preferences - all data that will be used to deliver exceptional, loyalty-earning experiences. This will also increase overall lifetime customer value for our company.”
“A luggage loyalty program is unique because the product is so closely tied to customer experience,” explained Brad Marg, Chief Operating Officer of Clutch. “While it’s not something purchased frequently, it’s something customers rely on regularly and are willing to invest in to ease travel pains. Given the extended buying cycle and the nature of the product, it’s important that this loyalty program address non-spend engagements and referrals as well to cultivate genuine loyalty. With this, we see tremendous opportunity in helping Samsonite identify, understand, and motivate their customers to elevate their brand experience while strengthening the loyalty of their customers.”
About Clutch
Clutch empowers consumer-focused businesses to identify, target and engage their Most Valuable Customers (MVCs). The company’s advanced Consumer Management (CM) platform integrates traditional point-of-sale (POS) and ecommerce data, along with consumer social and mobile activity to create more meaningful engagements, longer-lasting relationships and most importantly, more successful customers. Headquartered outside of Philadelphia, Pa., Clutch supports over 750 retailers globally and more than 45 million consumer accounts. Clutch is a proud partner company of Safeguard Scientifics (NYSE:SFE) and Ben Franklin Technology Partners. For more information please visit clutch.com, follow Clutch Holdings on LinkedIn or follow @ClutchSuccess on Twitter.
About Samsonite Korea
For over 100 years, Samsonite has continued to leverage its craftsmanship and heritage as an innovator, to create unique solutions for the sophisticated traveler. By identifying trends and interpreting travelers’ needs, Samsonite continues to infuse innovation and new ideas into travel, re-igniting the sophistication and experience of the past.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160419005411/en/
Contacts:
Matt McLoughlin, 610-228-2123
matt@gregoryfca.com
