Darewin
Netflix has launched a fun outdoor advertising campaign in France that lets passers-by face-swap with characters from their favorite shows.
As we first saw reported on The Drum, the posters feature characters from shows including "House of Cards," "Orange is the New Black," and "Daredevil" positioned next to a "your face here" symbol.
To get the face-swap to work, people taking part need to fire up Snapchat and use the face-swap function inside the app to take a selfie.
Like so:
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La bonne idée ?! :) #daredevil #houseofcards #oitnb pic.twitter.com/9eCXfwGptd
There are tons of the guerilla-style posters situated all around Paris.
The campaign was created by the Darewin agency.
People have been tweeting their face-swapping results under the #NeflixSwap hashtag:
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Dans mon quartier, affichage @NetflixFR pour réaliser des Face Swap avec ses héros #NetflixSwap pic.twitter.com/fKpw8QYI48
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#netflixswap avec snapchat... Du marketing bien fait. En mode #guerilla devant chez canal. #kevinspacey #advertising pic.twitter.com/FaEGTAXEB5
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And the award for the best #NetflixSwap is going to @RoseEllenDix Schmidt 👏🏼 pic.twitter.com/YofMymmjYt
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Faceswap dégueulasse #OITNB #NetflixSwap @NetflixFR pic.twitter.com/ohK0RHQal6
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Campagne print Netflix pour faire un faceswap avec les héros de ses séries. Win. #netflixswap pic.twitter.com/B5vOmlros8
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@Chris_Ramone se prend pour #FrankUnderwood #netflixswap pic.twitter.com/pVRlXxPuN4
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#Netflixswap 👌🏼 pic.twitter.com/lGCNHI5t7L
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#netflixswap pic.twitter.com/ay2gl0XHyF
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Remind me never to do a Face/Off with Kevin Spacey #netflixswap pic.twitter.com/LPQhpRH4VA
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Cette finale de #TopChef me retourne la face... #netflixswap pic.twitter.com/34y9NjFopv
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UNBREAKABLE @KimmySchmidt #netflixswap pic.twitter.com/mjcctamRec
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