How does a leading footwear designer with multiple, diverse brands strengthen its relationship with hipsters and hunters simultaneously? By developing distinct customer loyalty programs tailored for individual product lines. To do this, Rocky Brands, a maker of premium outdoor, work, western, duty and military footwear, has partnered with Clutch, a pioneering customer marketing technology provider.
Together, Rocky Brands and Clutch have launched four separate loyalty programs for members of the Rocky Brands family, including:
- Rocky Boots, a tough-as-nails brand of military, outdoor and work boots, and shoes.
- Georgia Boots, a tried and true work boot known for its “Comfort Core” technology.
- Durango Boots, authentic western boots and ranch wear for men, women, and kids.
- Creative Recreation, a modern luxury “work and play” sneaker for hip, urban males.
Each brand’s tiered, points-based program will deliver valuable customer rewards in exchange for engagements like enrollment and various purchase types.
“The diversity of our products and customers requires drilling beyond surface-level detail to gain insight on a customer’s relationship with their brand of choice,” explained Richard Simms, President, Digital Resources of Rocky Brands. “Clutch’s customer marketing platform reveals the unique motivations of each customer – when they buy, how they buy, where they buy – which enables us to deliver exceptional rewards and personalized engagements. That the platform can be tailored for each product line was key – our city dwellers tend to buy differently from our country customers – so we can motivate each accordingly, enhancing their affinity and earning their loyalty.”
“Clutch will work with a family of brands under this new partnership and extend our reach in the retail industry,” said Brad Marg, Chief Operating Officer of Clutch. “Our extensive experience in footwear adds perspective and ‘lessons learned’ to their strategy, but we’ll also be learning from them – pushing our software and its capabilities to achieve next-level data integration and analytics.”
In addition to the loyalty programs, Clutch also powers individual, branded e-gift card solutions across the Rocky Brands family.
About Clutch
Clutch’s advanced Consumer Management platform delivers customer intelligence and personalized engagements empowering consumer-focused brands to identify, understand and motivate their Most Valuable Customers (MVCs). Its advanced marketing platform integrates customer data across point-of-sale, ecommerce, mobile and social channels delivering personalized experiences, intelligent engagements and loyal customers. Headquartered outside of Philadelphia, Clutch’s solutions impact over 55 million consumers of over 750 brands. Clutch is a proud partner of Safeguard Scientifics (NYSE:SFE) and Ben Franklin Technology Partners. For more information visit clutch.com, follow Clutch Holdings on LinkedIn or @ClutchSuccess on Twitter.
Connect with Clutch
Online: clutch.com
Blog:
clutch.com/blog
LinkedIn:
linkedin.com/company/clutch-holdings-llc
Twitter
twitter.com/clutchsuccess
About Rocky Brands
Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well-recognized brands including Rocky, Georgia Boot, Durango, Creative Recreation and licensed Michelin Footwear brand. Rocky Brands is proud to supply footwear to the United States military. For more information, visit http://www.rockybrands.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160510005427/en/
Contacts:
Matt McLoughlin, 610-228-2123
matt@gregoryfca.com
