J.C. Penney upgraded on turnaround strategy that steers away from apparel By: MarketWatch May 16, 2016 at 16:09 PM EDT J.C. Penney was upgraded at Robert W. Baird & Co. on its plan to improve business by reaching its $1 billion EBITDA goal. Read More >> Related Stocks: J C Penney Company Inc Kohl's Corp Macy's