ESPN 3 Sports Commentator Sean Couch Brings his A-Game to the WHIRLD0(TM) Sports Channel with Next Generation App

WHIRLD prepares to announce new social influencers across Health and Beauty, Gaming, Sports, News and Politics, Celebrity, and Music

SHELTON, CT / ACCESSWIRE / December 5, 2016 / WHIRLD™, the first massively social mobile broadcasting network from Mobile Broadcasting Network Corp., announced today its partnership with sports publishing executive, Sean Couch, to build out the WHIRLD™ sports channel that will launch with the next generation WHIRLD™ mobile app.

A graduate of Columbia, Mr. Couch is a multi-faceted sports executive with decades of experience in sports strategic planning, sports management, innovative entrepreneurship, and high-visibility marketing partnerships. Mr Couch's many accomplishments include: the founding of Bounce and Combinator Magazines, consulting for EA Sports, Converse and Nike, being executive director at the Jim Couch Foundation, marketing for the Apollo Theater, and being a basketball commentator on ESPN3.

"I'm thrilled for the opportunity to partner with WHIRLD™ to develop, produce, and curate an exciting line of sports entertainment properties. The WHIRLD™ live streaming platform provides a perfect home for the real-time action and fan participation that are the cornerstones of sport entertainment."

According to The Global Sports Media Consumption Report 2014, approximately two-thirds of US fans follow sports online and 42% of fans consume sports content via a mobile device, up from 21% in 2011.

"Sean's invaluable experience gained from decades of success in sports media publishing will help us to create the ultimate interactive platform that broadcasts and curates the high-impact, live action sports commentary and video content that our viewers will want. Sean brings to the partnership deep insight into the sport fan's desire for information. With his help, we want to capture as much of the 7.7 hours per week that the average fan spends consuming sports content," said Ken Bland, CEO, Mobile Broadcasting Network Corp.

"The live action nature of sports combined with passionate, engaging commentary is a perfect match with the real-time audience interaction that only WHIRLD™ can offer. It's better than a radio call-in. Fans will be able to interact via chat, text, and video with their favorite athletes and sport celebrities in live-streaming studio-style broadcasts," said Sean Couch, "We are well past the one-to-many form of online publishing. Live real-time interaction is the future of sports commentary, and I am excited to be a part of this future with WHIRLD™."

In the coming weeks, WHIRLD™ will be announce partnerships with other major influencers across all channels - Health and Beauty, Gaming, Sports, News and Politics, Celebrity, and Music.

WHIRLD™ has also announced that interactive design and communications firm York & Chapel, Corp. will lead the UX redesign of the mobile app, which will include a suite of semi-professional editing tools for live video streaming built into the app and augmented reality to enhance audience interaction. York & Chapel has extensive UX/UI experience working with world-class software companies, including Skillsoft, Logitech, and Oracle.

The next generation of WHIRLD™ is expected for release in Q1 2017.

About WHIRLD

Mobile Broadcasting Network Corp. is the developer of the WHIRLD™ App and its supporting proprietary, partially patented communications platform which live streams video content to mobile devices on 4G LTE networks. Once released for commercial use, WHIRLD™ will be available without charge at the Apple and Google Play stores.

Medically Minded, Inc. (OTC PINK: MMHC) owns 5% of Mobile Broadcasting Network, Inc. (the Company), a privately owned company. MMHC has advised the Company that it intends to distribute the shares of the Company it owns (the number of shares representing 5% to be determined) as a dividend to its stockholders at a record date in the near future to be determined, subject to compliance with the requirements of the Securities Act of 1933. Upon completion of the dividend distribution, the Company intends to apply to FINRA for a trading symbol. Current information about MMHC which satisfies Rule 15c2-11 can be found at www.microcapreporting.com; search MMHC or Medically Minded. MMHC has advised Mobile Broadcasting Network that it does not intend to renew its subscription to OTCMarkets.com.

About York & Chapel

York & Chapel, Corp. is an international digital marketing agency with four offices in the U.S. and Canada. Y&C specializes in website development, mobile app development, VR marketing, traditional and digital advertising, integrated marketing campaigns, content marketing, and experiential events. Y&C's clients include successful start-up businesses as well as many Fortune 500 companies. Y&C has recently received design awards from GDUSA, Adweek, CADC, and Creativity International. Y&C's content marketing division Mash+Studio, was recently awarded their second CLIO Award, this time for the Hermès Flamingo Party Campaign in 2015. Learn more at www.yorkandchapel.com.

Contact

Nicole Bonito, Director of Client Services
York & Chapel, Corp.
nicole.bonito@yorkandchapel.com
203.283.5400

Mobile Broadcasting Network Corp.
Info@thewhirld.com

This press release may contain forward-looking information, including all statements that are not statements of existing fact. Investors are cautioned that any such forward-looking statements are not guaranties of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors.

SOURCE: Mobile Broadcasting Network Corp.

ReleaseID: 450378

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