INVEST Financial Announces Recruitment of Three Financial Institutions with Combined Total Assets of Over $5.5 Billion

INVEST Financial Corporation (INVEST), a member of National Planning Holdings®, Inc. (NPH), one of the nation’s largest independent broker-dealer networks, today announced the addition of three new financial institutions to its arsenal of financial advisors. The new offices include: Citizens Bank & Trust located in Guntersville, Alabama, Security Bank of Kansas City, and WaterStone Bank based in Wauwatosa, Wis. Combined, the offices bring more than $5.5 billion in total assets.

“As our industry continues to evolve and adjust to the new regulatory standards, INVEST is proud to build upon our rich history of serving financial institutions,” said Steve Dowden, president and CEO of INVEST. “The addition of Citizens, Security Bank and WaterStone showcase our commitment to the nation’s financial institutions and our ability to help them better serve their clients.”

Troy Tannenholz, vice president of New Business Development-Financial Institutions for INVEST, attributed the new relationships to a common focus on service and growth. “We are seeing financial institutions searching for a broker-dealer who can provide the tools, support and strategy to help their advisors continue to succeed while preparing them for the regulatory environment ahead,” said Tannenholz. “Our model of providing more personal attention is resonating with offices like our three recent partners, especially firms who are considering a broker-dealer dissolution like Security Bank of Kansas City.”

While the rest of the industry has reduced overall staff, INVEST has increased their home office employee headcount over the last two years. The bulk of this initiative focuses on strategic growth and technology support, robust training opportunities and a systematic transition flow process.

NPH launched its enhanced shared service model in 2015, and its components include strategic growth and technology support, robust training opportunities and a systematic transition flow process.

For more information about the four independent broker-dealers in the NPH network, please visit www.nationalplanningholdings.com.

About INVEST Financial Corporation

Founded in 1982, INVEST Financial Corporation, member FINRA/SIPC, (www.investfinancial.com) is a full-service broker-dealer that provides investment products and services to independent advisors and financial institutions nationwide. INVEST's mission is to help make its clients' lives easier by providing exceptional service, award-winning technology and a variety of resources that enable profitable growth. INVEST is a subsidiary of National Planning Holdings®, Inc. (NPH) - one of the largest independent broker-dealer networks in the U.S. NPH is an affiliate of Jackson National Life Insurance Company® (Jackson®, www.jackson.com), a leading provider of retirement solutions.

About National Planning Holdings, Inc.

National Planning Holdings, Inc. (NPH) is a broker-dealer holding company and an affiliate of Lansing, Mich.-based Jackson National Life Insurance Company® (Jackson®). NPH serves as the holding company for the independent broker-dealers INVEST Financial Corporation, Investment Centers of America, Inc., National Planning Corporation and SII Investments, Inc., members FINRA/SIPC. Collectively, the NPH broker-dealer network currently has 3,307 registered representatives (as of December 31, 2016). NPH and Jackson are wholly owned by Prudential plc (NYSE: PUK), a company incorporated in England and Wales. Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America.

This press release may contain certain statements that constitute “forward-looking statements.” Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements which are other than statements of historical facts. However, as with any projection or forecast, forward-looking statements are inherently susceptible to a number of risks and uncertainties and actual results and events could differ materially from those currently being anticipated as reflected in such forward-looking statements. There can be no assurance that management’s expectations, beliefs or projections will result or be achieved or accomplished. Any forward-looking statements reflect NPH’s views and assumptions as of the date of this press release and NPH disclaims any obligation to update forward-looking information.

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