IZEA Partners with Rubicon Project for Programmatic Ad Buying Through Social Influencers

IZEA, Inc. (NASDAQ:IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, today announced it has partnered with Rubicon Project (NYSE:RUBI), the global exchange for advertising, to extend its influencer marketing services to thousands of potential advertisers via Rubicon Project’s exchange.

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IZEA Partners with Rubicon Project for Programmatic Ad Buying Through Social Influencers. (Photo: Business Wire)

Under the agreement, IZEA will use Rubicon Project’s technology to extend the footprint of its ecosystem and IZEAx platform, by providing sales and management of influencer marketing campaigns within Rubicon Project’s exchange. IZEA has already completed over 3.5 million transactions with creators within its own platform, IZEAx and will continue to offer the platform.

Joe Prusz, Head of Revenue at Rubicon Project, said, “Rubicon Project is excited to be working with IZEA as they expand their technology-enabled influencer marketing services. This partnership makes it easier for our customers to execute and scale programmatic influencer marketing campaigns, and further extends the diversity of the marketing channels and providers available on our platform.”

“Our mission since inception has been to help Creators monetize their content, creativity and influence,” said Ted Murphy, Founder and Chief Executive Officer at IZEA. “Rubicon Project is an industry leader and pioneer, offering an integrated programmatic ad solution that spans a wide array of units and mediums. This partnership will help IZEA generate more opportunities for our creators to earn from large, multi-channel advertisers.”

IZEA’s influencer marketing capability is available to Rubicon Project customers starting today.

About IZEA

IZEA operates IZEAx, the premier technology platform that connects marketers with influential content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA creators range from leading bloggers and social media personalities, to A-list celebrities and professional journalists. Creators are compensated for developing and distributing text, videos, photos and status updates through social media. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit www.izea.com.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based largely on IZEA's expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA's control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, competitive conditions in the content and social sponsorship segment in which IZEA operates, failure to popularize one or more of the marketplace platforms of IZEA and changing economic conditions that are less favorable than expected. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this respect will in fact occur.

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