Retailers’ creepy efforts to be BFFs with customers can reap big rewards By: MarketWatch February 28, 2018 at 10:50 AM EST Recent data shows that retailers know they’re making customers uneasy in an effort to give them service with a personal touch Read More >> Related Stocks: Amazon.com Gap Nordstrom S&P Retail SPDR Stitch Fix Inc Target Corp Under Armour Wal-Mart Stores, Inc.