Ford hires US firm as its lead ad agency in a major blow to WPP
October 09, 2018 at 09:32 AM EDT
BBDO, part of Omnicom, will now run brand advertising, which means it will create overarching big ideas for Ford and its vehicles. Brand advertising is often seen by creative agencies as more prestigious than promotional or retail-focused campaigns, and it means that WPP's agencies will now have to follow BBDO's creative lead.