How Target landed Lupita, the Kickstarted, Hispanic answer to Elf on the Shelf
November 12, 2018 at 14:06 PM EST
A former Procter & Gamble Co. executive who launched a successful Kickstarter campaign to produce a Hispanic alternative to Elf on the Shelf in 2016 is seeing the doll land in every U.S. Target store this holiday season.
