Kellogg redesigns its cereal boxes in Europe to reflect 'naturalness' of food

Kellogg, known for the "snap, crackle and pop" of its Rice Krispies cereal and for characters such as Tony the Tiger, who appears on boxes of Frosties (Frosted Flakes in the U.S.), said it was the largest redesign of its cereal boxes in the company's 113-year history.