Kellogg to sell Keebler, other brands for $1.3 billion to Ferrero
April 01, 2019 at 11:42 AM EDT
Kellogg Co. agreed to sell its Keebler cookie business and other snack and dessert brands to Ferrero Group for $1.3 billion in cash, as the packaged-food company seeks to shift its portfolio toward what it sees as products with better growth prospects.