Financial Times ad skewers British Airways after airline drops paper from flights
April 16, 2019 at 11:34 AM EDT
British newspaper the Financial Times (FT) has taken the unusual step of taking an ad out in its own publication. Not to advertise new products or services, but to berate former customer British Airways (BA) for ending their relationship. Copies of the Financial Times used to be distributed to BA passengers, but the airline ended the contract.