Earlier this week, four of the world’s top pole vault champions competed head-to-head in Fine’s first ever live steam competition. Over 2.5 million viewers world-wide, watched a spectacular display of athleticism and skill at the global live stream pole vaulting competition by Fine Hygienic Holding (FHH), one of the world’s leading wellness groups and manufacturers of hygienic paper products. This was the first time that the athletes have competed wearing masks, with the aim to raise awareness on safety at this time.
Brazil’s Thiago Braz placed first vaulting to an impressive height of 5.70 meters. The Brazilian Olympic Gold Medallist holds a personal best of 6.03 meters. Philippine’s EJ Obiena came second with a height of 5.60 meters. The athlete is set to make his Olympic debut in Tokyo in 2021 and currently holds the Asian Gold Medalist and the Asian Athletics Championships record with his best at 5.71 meters.
Matt Ludwig, US Indoor Champion and NCAA Championship qualifier with a personal best of 5.90 meters claimed third place at a height of 5.53 meters, and in fourth place, Paweł Wojciechowski at 5.20 meters. Pawel is the current European pole-vaulting champion and previous world champion with a personal best of 5.93 meters.
Fine Hygienic holding gave away a total cash prize of USD 50,000 to the athletes, as a recognition of their efforts and time.
“It was both an honor and a privilege to work with these four incredible athletes and to be able to watch them perform at their absolute best as they prepare to compete in the 2021 Tokyo Olympic Games. Our vision for this event was so much more than simple entertainment; it was about kindling excitement and optimism for people all over the world at a time when it is needed the most. I believe we accomplished that vision and I look forward to many more live virtual competitions in the future,” said Fine Hygienic Holding CEO, James Michael Lafferty.
Matt Ludwig said, “At a time when social distancing and wearing masks are the safest things we can do to protect everybody, I would like to immensely thank Fine Hygienic Holding for bringing us together virtually and pulling off a safe, exciting, global event. We as athletes are grateful to have the support from such a great company. Personally, it was interesting and difficult to compete without having any of the competitors in the same venue. Overall, my jumps were not as dynamic as usual however it showed me that I have a lot to work on, which I’m looking forward to as we approach the Olympic season.”
The health and safety of the athletes and all organizers was given top priority throughout every phase of the event. In addition to providing all participants with essential hygienic products, Fine supplied each athlete with a Fine Guard Sports Mask, which allowed them to compete with the utmost protection while not inhibiting their performance. Fine Guard Sport is the world’s only reusable hygienic face mask enhanced with the Swiss patented Livinguard technology, proven to effectively kill germs, bacteria and viruses, including Coronavirus, while allowing the user to breathe freely during strenuous physical activity.
About Fine Hygienic Holding
Fine Hygienic Holding (FHH), one of the world’s leading wellness groups and the MENA region’s leading manufacturer of hygienic products, serves consumers in more than 80 countries around the world. With its commitment to becoming “the shining star of the Arab FMCG business world,” FHH focuses on wellness, sustainability, state-of-the-art production processes, pioneering CSR programs, and award-winning products. The company offers a diverse array of products including facial tissues, napkins, kitchen towels, toilet paper, baby diapers, adult briefs, jumbo rolls, as well as away-from-home products to accommodate all types of private and public institutions in addition to personal protective equipment (PPE).
Contact DetailsMaggie McGarvey
+1 312-357-6120
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