Guests: Tiffany Zhong
Tiffany’s Profile: Co-founder, CEO at Zebra IQ
Where to Find Tiffany: LinkedIn, Twitter
Fun Fact: Before starting Zebra IQ, Tiffany was a VC at just 19 years old. She has a great post breaking down 55 things she learned from this experience.
What’s the Panic About:
OK boomers, we’re kicking off our first episode of 2021 with Gen Z whisper and Zebra IQ CEO Tiffany Zhong. I’m a big fan of Zebra’s annual Gen Z report and I recommend all my listeners take a look at it too. It’s important to stay in touch with audiences and perspectives other than those similar to you (something Tiffany talks about in this episode). Tiffany’s company Zebra IQ helps brands create communities to understand Gen-Z and Millennial consumers by offering real-time feedback. They’ve worked with more than 20 companies including Snapchat, Levi Strauss and Turner Broadcasting. Zebra IQ is just one example of how Gen Z can help you make a lot of money if you just listen to them. In this episode, Tiffany and I talk about Zebra IQ, dropping out of college, her twitter strategy, her “five Cs,” moguls, monetizing an audience, TikTok, startups, ecommerce and more.
The Takeaway:
Social platforms like Twitter can be a powerful tool. Tiffany started using Twitter in high school to ask investors and entrepreneurs questions. Her advice: Use Twitter as a place to learn as opposed to a means to gain clout.
Favorite Quotes:
“I learn best when I’m thrown into a real-world environment.”
“Today’s creators are going to be tomorrow’s fortune 500 founders.”
“The two main types of content are entertainment and education.”
“Startups are interesting because they have the chance to disrupt things.”
Food for Thought:
Is 2021 is the year I finally join TikTok.
PS – I am now doing two ‘Panic With Friends’ podcasts per week. Thanks for listening and make sure you subscribe over on Spotify or Apple.
