Dynamic Widget Management System Goldenrod Extends Life Cycle Of Your Widgets

Many companies, especially those in the consumer brand and Internet space , use widgets as part of their online marketing efforts. After all, those tiny, standalone apps that can be installed on any web page are inherently viral, aimed at spreading quickly across blogs, social networks and other places. A successful widget campaign can not only help get in touch with end consumers, but also saves a lot of advertising dollars and strengthens brand recognition sustainably. Even the FBI has started offering widgets to hunt down criminals . But widgets also have one major flaw: They tend to get old fast and eventually fall off people's pages (who, for example, wants to see dancing Christmas elves in April?). Here is where a new "content-managed widget system", dubbed Goldenrod, comes in. Developed by Centric , an LA-based interactive agency, Goldenrod is looking to make widget marketing long-term and strategic - by giving brands dynamic control over their widgets (and apps).