| Abercrombie & Fitch Co. | (NY: ANF) |
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June 19, 2013
Abercrombie & Fitch (NYSE: ANF) sells its own brand of fashion-conscious clothing and accessories to a customer base that is primarily under 30 years old. Abercrombie sells the vast majority of its wares in American malls through its four different store brands (Abercrombie & Fitch, abercrombie, Hollister, and Gilly Hicks)[1], each of which caters to different age groups. ANF generated $3.47 billion in net sales in 2010, up from $2.9 billion in 2009.[2] ANF top competitors are Gap (GPS), Aeropostale (ARO) and American Eagle Outfitters (AEO).
Abercrombie & Fitch opened its first Asian flagship in Japan in December 2009, meaning it can take advantage of the Asian market, which has been a focus for the retail industry. However, as a fashion retailer, ANF is also susceptible to changing fashion trends and increasing commodity prices.
(Read more at Wikinvest
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