General Motors is the biggest of the Big Three, the ponderous American auto makers who have traditionally dominated the North American market.

GM's bankruptcy has given greater impetus to this downsizing, calling for closing another 14 factories and 2,400 dealerships, eliminating 29,000 jobs, and canceling nearly $80 billion in debt.^[1] But GM's survival cannot be assured by cost cuts and capital infusion forever. GM hopes that a few new hit products will raise profits, and is refocusing on crossover-utility vehicles (CUVs) and sedans. Product reviews have been positive so far. Still, it will be challenging for GM's new models to capture attention when all of the Big 3 are using the same strategy and introducing their own new lineups.

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