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Kellogg Co. (NY: K)
66.34 USD  UNCHANGED
Streaming Delayed Price  /  Updated: 6:40 PM EDT, Apr 17, 2014  /  Add to My Watchlist      
(K) Community Analysis from
April 20, 2014
(The DIV-Net, 12/26/13)
Kellogg Company (K), together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience food products primarily in North America, Europe, Latin America, and the Asia...(read more)
Kellogg Company (K), together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience food products primarily in North America, Europe, Latin America, and the...(read more)
(Stock Blog Hub, 12/17/12)
The leading producer of cereals in the world, Kellogg Company (K) recently introduced a number of new products, which include all new versions of popular breakfast options and a new...(read more)
Kellogg Company (K) Company Overview

Kellogg is the world’s leading producer of cereal and one of the largest producers of convenience foods with 2010 sales of nearly $12.4 billion. With distribution in more than 180 countries, Kellogg's produces some of the world's most iconic and easily recognizable brands including: Keebler, Pop-Tarts, Eggo and Rice Krispies. As of FY 2010, the company generated 68% percent of its revenues in North America, 18% in Europe, 7% in Latin America, and the remainder in the Asia Pacific region.[1]

Today, Kellogg faces the most difficult operating environment it has experienced in many years. Prime among the challenges confronting Kellogg are rapidly rising prices for several of the key inputs for its cereal and snack foods, including corn and wheat. Rising energy prices exacerbate high input prices by increasing the cost of transportation and delivery to Kellogg's distributors. Finally, Kellogg faces intense competition from General Mills and Kraft in its core U.S. market where a slowdown in consumer spending, as a result of America's ongoing economic hardships, threatens to hurt sales.

(Read more at Wikinvest )

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