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53.75 USD  +1.30 (+2.48%)
Official Closing Price  /  Updated: 4:15 PM EDT, Apr 16, 2014  /  Add to My Watchlist      
(UA) Community Analysis from
April 16, 2014
(Jutia Group, 11/14/13)
[at The Verge] - Under Armour is making a major play to gain a foothold in the fitness-tracking market, which is led by the...(read more)
(Jutia Group, 10/24/13)
[at MarketWatch] - Under Armour's solid results weren't enough to meet the high expectations of its investors. Under Armour [wsj-quote ticker="UA"...(read more)
(Stock Blog Hub, 12/26/12)
Some of the articles I write stem from a personal need to inform and/or educate. After all, there’s a lot of deception and doublespeak out there. And if you watch...(read more)
Under Armour (UA) Company Overview

Under Armour is a sportswear company that has built a leading brand name in the emerging market for hi-tech athletic gear [1]. The company uses patented synthetic fabrics in its apparel, marketing its products as perfomance-enhancing alternatives to traditional cotton or mesh gear as UA products are designed to wisk away moisture, regulate body temperature, and improve comfort. Under Armour's brand has captured share in the hard-to-reach demographic of 18-35 sports-oriented males, and established itself in the youth market as well. UA has been traded as a public company from November 2005. [2]

The company's traditional focus has been on compression (tight fitting) performance attire, but the company has also begun to offer a more comprehensive array of products-- “LooseGear” in an effort to appeal to customers looking for a more conventional relaxed-fitting apparel that still provides exceptional performance [3]. As Under Armour has expanded its retail offerings, the company has also seen rapid financial growth. [4][5]

(Read more at Wikinvest )

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