Urban Outfitters (NASDAQ:URBN) is a clothing and accessories retailer that focuses on women between the ages of 18 and 45. URBN runs 4 different store brands: Urban Outfitters (39% of sales), Anthropologie (36% of sales), Free People and Terrain (8% of sales). In 2010, the remaining 17% of sales came from direct to consumer business.^[1]

URBN has accomplished an increase in sales without excessive discounting through two key strategies: keeping its inventories lean and high product turnover (Urban Outfitters stores receive new inventory every two weeks). However, In a time when many retail companies are attempting to capitalize on new wealth growing in Asia, URBN's lack of an Asian presence can become a disadvantage. In addition, it's new retail concept, "Terrain" is a garden and home product line. As the amount of home construction has decreased due to the financial crisis it remains to be seen whether or not Terrain can stand on its own as a retail concept in this difficult environment.

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