There’s a truism among investors that you should invest in what you know understand and like. It’s a common sense strategy: You spot something new. It’s special. It’s useful or innovative. It’s cool and affordable. Let me buy some of that! The response to that can be summed up in just two words: Krispy Kreme (KKD). Krispy Kreme had been a popular doughnut chain in the South since 1937 but remained unknown to the rest of us until about 1996. That’s when the first Krispy Kreme popped up in New York City on West 23rd Street.Believe it or not ...

Krispy Kreme hasn't had a profitable year since 2004, but it looks like customers are coming back.

NEW YORK (MarketWatch) -- More companies saw their liquidity ratings upgraded in May than in any other month on record, signaling financial markets are helping corporations access cash, Moody's Investors Service said in a report Thursday.

A banner ad on the Men's Health website urges the "Y"-chromosome impaired to "EAT for smokin' SEX APPEAL." The magazine's nutritional tips might better be called "The Electroshock Diet" because the findings will leave you depressed. After all what's life without Chili's Smokehouse Bacon Triple-the-Cheese Big Mouth Burger with Jalapeno Ranch Dressing? The name alone is a mouthful and the burger weighs in at 2 040 calories 150 grams of fat and 4 900 milligrams of sodium. Yummy! The health tyrants at Men's Health note "You'll be face-to-face with 2-and-a-half day's worth of fat  - a full third of which is ...

Starbucks is cutting 600 locations, but this won't keep the competition at bay or recapture its dwindling market.