FORM 20-F
As filed with the Securities and Exchange Commission on
March 15, 2005
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 20-F
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(Mark One) |
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REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR
12(g) OF THE SECURITIES EXCHANGE ACT OF 1934 |
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OR |
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þ
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ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934 |
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For the fiscal year ended December 31, 2004. |
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OR |
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TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934 |
Commission file number 001-16829
BAYER AKTIENGESELLSCHAFT
(Exact name of Registrant as specified in its charter)
BAYER CORPORATION*
(Translation of Registrants name into English)
Federal Republic of Germany
(Jurisdiction of incorporation or organization)
Bayerwerk, Gebäude W11
Kaiser-Wilhelm-Allee
51368 Leverkusen, GERMANY
(Address of principal executive offices)
Securities registered or to be registered pursuant to
Section 12(b) of the Act.
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Title of Each Class: |
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Name of Each Exchange on Which Registered: |
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American Depositary Shares representing Bayer AG
ordinary shares of no par value
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New York Stock Exchange |
Bayer AG ordinary shares of no par value
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New York Stock Exchange** |
Securities registered or to be registered pursuant to
Section 12(g) of the Act.
None
(Title of class)
Securities for which there is a reporting obligation pursuant
to Section 15(d) of the Act.
None
(Title of class)
Indicate
the number of outstanding shares of each of the issuers
classes of capital or common stock as of the close of the period
covered by the annual report.
As
of December 31, 2004, 730,341,920 ordinary shares, of no
par value, of Bayer AG were outstanding.
Indicate
by check mark whether the Registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding
12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been
subject to such filing requirements for the past 90 days.
Yes þ No o Not
applicable.
Indicate
by check mark which financial statement item the registrant has
elected to follow:
Item 17 o Item 18 þ
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* |
Bayer Corporation is also the name of a wholly-owned subsidiary
of the registrant in the United States. |
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** |
Not for trading, but only in connection with the registration of
American Depositary Shares. |
TABLE OF CONTENTS
2
Defined Terms and Conventions
Bayer AG is a corporation organized under the laws of the
Federal Republic of Germany. As used in this annual report on
Form 20-F, unless otherwise specified or required by the
context, the term Company, Bayer or
Bayer AG refers to Bayer AG and the terms
we, us and our refer to
Bayer AG and, as applicable, Bayer AG and its consolidated
subsidiaries.
Due to rounding, numbers presented throughout this document may
not add up precisely to the totals we provide and percentages
may not precisely reflect the absolute figures.
Forward-Looking Information
This annual report on Form 20-F contains forward-looking
statements that reflect our plans and expectations. As these
statements are based on current plans, estimates and
projections, you should not place undue reliance on them. We
generally identify forward-looking statements with words such as
expects, intends,
anticipates, plans,
believes, estimates and similar
expressions.
Forward-looking statements involve known and unknown risks,
uncertainties and other factors. We caution you that a number of
important factors may cause our actual results, performance,
achievements or financial position to be materially different
from any results, performance, achievements or financial
position expressed or implied by forward-looking statements.
These factors include, but are not limited to:
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Cyclicality in our industries; |
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Reduced demand for older products in response to advances in
technology; |
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Increasingly stringent regulatory controls; |
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Increased raw materials prices; |
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The expiration of patent protections; |
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Environmental liabilities and compliance costs; |
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Failure to compete successfully, integrate acquired companies or
develop new products and technologies; |
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Risks from hazardous materials; |
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Litigation and product liability claims; and |
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Fluctuations in currency exchange rates. |
A discussion of these and other factors that may affect our
actual results, performance, achievements or financial position
is contained in Item 3, Key Information Risk
Factors, the various Strategy sections in
Item 4, Information on the Company, Item 5,
Operating and Financial Review and Prospects and
elsewhere in this annual report on Form 20-F.
Forward-looking statements speak only as of the date they are
made, and we undertake no obligation to update publicly any of
them in light of new information or future events.
Enforceability of Civil Liabilities under U.S. Federal
Securities Laws
We are a German corporation. All of our directors and executive
officers are residents of Germany. A substantial portion of our
assets and those of such individuals is located outside the
United States.
As a result, although a multilateral treaty to which both
Germany and the United States are party guarantees service of
writs and other legal documents in civil cases if the current
address of the defendant is known, it may be difficult or
impossible for you to effect service of process upon these
persons from within the United States.
Also, because these persons and assets are outside the United
States, it may be difficult for you to enforce judgments against
them in the United States, even if these judgments are of
U.S. courts and are based on the civil liability provisions
of the U.S. securities laws.
3
If you wish to execute the judgment of a foreign court in
Germany, you must first obtain from a German court an order for
execution (Vollstreckungsurteil). A German court may
grant an order to execute a U.S. court judgment with
respect to civil liability under the U.S. federal
securities laws if that judgment is final as a matter of
U.S. law. In granting the order, the German court will not
enquire whether the U.S. judgment was, as a matter of
U.S. law, correct. However, the German court must refuse to
grant the order if:
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the U.S. court lacked jurisdiction, as determined under
German law; |
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the person against whom the judgment was obtained did not
receive service of process adequate to permit a proper defense,
did not otherwise acquiesce in the original action and raises
the lack of service of process as a defense against the grant of
the execution order; |
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the judgment would conflict with the final judgment of a German
court or with the final judgment of another foreign court that
is recognizable under German law; |
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recognition of the judgment would violate an important principle
of German law, especially basic constitutional rights; or |
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there is a lack of reciprocity between Germany and the
jurisdiction whose court rendered the original judgment. |
You should be aware that German courts hold certain elements of
some U.S. court judgments, for example, punitive damages,
to violate important principles of German law. Judgments for
ordinary compensatory damages are generally enforceable, unless
in an individual case one of the reasons described above would
forbid enforcement.
If you bring an original action before a German court based on
the provisions of the U.S. securities laws and the court
agrees to take jurisdiction over the case, the court will decide
the matter in accordance with the applicable U.S. laws, to
the extent that these do not violate important principles of
German law. However, the court may refuse to accept jurisdiction
if another action is pending before a U.S. or other foreign
court in the same matter. Furthermore, the court might decide
that, for a lawsuit brought by a U.S. resident under
U.S. law against a defendant that, like Bayer, has a
significant presence in the United States, a U.S. court
would be the more proper forum.
4
PART I
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Item 1. |
Identity of Directors, Senior Management and
Advisors |
Directors and Senior Management
Not applicable.
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Item 2. |
Offer Statistics and Expected Timetable |
Not applicable.
Selected Financial Data
We derived the following selected financial data for each of the
years in the five-year period ended December 31, 2004 from
our consolidated financial statements. We have prepared our
consolidated financial statements in accordance with
International Financial Reporting Standards, or IFRS and, where
indicated, in accordance with U.S. Generally Accepted
Accounting Standards, or U.S. GAAP. Since 2002, IFRS is the
term for the entire body of accounting standards issued by the
International Accounting Standards Board (IASB), replacing the
earlier International Accounting Standards, or IAS. Individual
accounting standards that the IASB issued prior to this change
in terminology continue to use the prefix IAS.
Note 44 to our consolidated financial statements included
in Item 18 of this annual report on Form 20-F
describes the reconciliation of significant differences between
IFRS and U.S. GAAP.
Since January 1, 1999, we have prepared our financial
statements in European Union euros
(). In this
annual report on Form 20-F, we have translated certain euro
amounts into U.S. dollar amounts at the rate of $1.3538 =
1.00, the noon
buying rate of the Federal Reserve Bank of New York on
December 31, 2004. We have translated these amounts solely
for your convenience, and you should not assume that, on that or
any other date, one could have converted these amounts of euros
into dollars at that or any other exchange rate.
5
The financial information presented below is only a summary. You
should read it together with the consolidated financial
statements included in Item 18.
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Consolidated Income Statement Data |
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Year Ended December 31, | |
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2000 | |
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2001 | |
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2002 | |
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2003 | |
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2004 | |
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2004 | |
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$ | |
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(In millions, except per share data) | |
IFRS:
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Net sales from continuing operations
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(1) |
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21,702 |
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22,038 |
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22,178 |
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23,045 |
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31,198 |
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Net sales from discontinuing operations
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(1) |
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8,573 |
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7,586 |
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6,389 |
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6,713 |
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9,088 |
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Net sales
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30,971 |
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30,275 |
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29,624 |
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28,567 |
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29,758 |
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40,286 |
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Operating result from continuing operations
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(1) |
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1,466 |
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781 |
(2) |
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520 |
(2) |
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1,790 |
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2,423 |
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Operating result from discontinuing operations
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(1) |
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210 |
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737 |
(2) |
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(1,639 |
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18 |
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24 |
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Operating result
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3,287 |
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1,676 |
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1,518 |
(2) |
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(1,119 |
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1,808 |
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2,447 |
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Non-operating result
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(297 |
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(561 |
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(562 |
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(875 |
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(823 |
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(1,114 |
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Income before income taxes
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2,990 |
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1,115 |
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956 |
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(1,994 |
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985 |
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1,333 |
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Income taxes
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(1,148 |
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(154 |
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107 |
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645 |
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(385 |
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(521 |
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Income after taxes
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1,842 |
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961 |
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1,063 |
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(1,349 |
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600 |
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812 |
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Minority stockholders interest
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(26 |
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4 |
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(3 |
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(12 |
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3 |
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4 |
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Net income
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1,816 |
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965 |
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1,060 |
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(1,361 |
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603 |
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816 |
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Average number of shares in issue
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730 |
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730 |
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730 |
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730 |
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730 |
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730 |
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Operating result from continuing operations per share
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(1) |
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2.01 |
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1.07 |
(2) |
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0.71 |
(2) |
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2.45 |
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3.32 |
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Basic net income/loss per share
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2.49 |
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1.32 |
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1.45 |
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(1.86 |
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0.83 |
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1.12 |
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Diluted net income/loss per share
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2.49 |
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1.32 |
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1.45 |
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(1.86 |
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0.83 |
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1.12 |
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Dividends per share
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1.40 |
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0.90 |
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0.90 |
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0.50 |
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N/A |
(3) |
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N/A |
(3) |
U.S. GAAP:
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Net income
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1,783 |
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800 |
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1,277 |
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(1,445 |
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653 |
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885 |
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Basic and diluted net income per share
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2.44 |
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1.10 |
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1.75 |
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(1.98 |
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0.89 |
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1.21 |
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(1) |
We do not present discontinuing operations for 2000 because we
were unable without unreasonable effort and expense to restate
these years financial data to reflect the operations we
classified as discontinuing operations in all more recent
periods. |
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(2) |
2002 and 2003 data have been restated for these items because of
a change in the reporting of funded pension obligations. For
more details, see Note 7 to the consolidated financial
statements appearing elsewhere in this annual report on
Form 20-F. |
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(3) |
The dividend payment for 2004 has not yet been decided on. Our
Supervisory Board has accepted our Board of Managements
proposal to recommend at our annual general shareholders
meeting a dividend for 2004 of
0.55 per
share, for a total dividend of
402 million. |
6
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Consolidated Balance Sheet Data |
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Year Ended December 31, | |
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2000 | |
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2001 | |
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2002 | |
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2003 | |
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2004 | |
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2004 | |
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$ | |
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(In millions, except per share data) | |
IFRS:
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Total assets
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36,451 |
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37,039 |
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41,692 |
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37,445 |
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37,804 |
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51,179 |
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of which discontinuing operations
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(1) |
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8,813 |
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6,077 |
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4,648 |
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4,934 |
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6,680 |
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Stockholders equity
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16,140 |
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16,992 |
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15,335 |
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12,213 |
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12,268 |
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16,608 |
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Liabilities
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20,074 |
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20,019 |
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26,237 |
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25,109 |
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25,425 |
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34,420 |
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of which long-term financial liabilities
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2,803 |
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3,071 |
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7,318 |
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7,378 |
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7,117 |
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9,635 |
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of which discontinuing operations
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(1) |
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3,489 |
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2,824 |
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2,190 |
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2,351 |
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3,183 |
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U.S. GAAP:
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Stockholders equity
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19,110 |
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18,300 |
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16,734 |
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13,327 |
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13,047 |
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17,663 |
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Total assets
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38,740 |
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37,831 |
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42,668 |
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38,012 |
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38,496 |
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52,116 |
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(1) |
We do not present discontinuing operations for 2000 because we
were unable without unreasonable effort and expense to restate
these years financial data to reflect the operations we
classified as discontinuing operations in all more recent
periods. |
Dividends
The following table indicates the dividends per share paid from
2002 to 2004. Shareholders who are U.S. residents should be
aware that they will be subject to German withholding tax on
dividends received. See Item 10, Additional
Information Taxation.
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2002 | |
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2003 | |
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2004 | |
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Total dividend (
in millions)
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657 |
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365 |
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N/A |
(1) |
Dividend per share
()
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0.90 |
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0.50 |
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N/A |
(1) |
Dividend per share ($)
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1.22 |
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0.68 |
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N/A |
(1) |
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(1) |
The dividend payment for 2004 has not yet been decided on. Our
Supervisory Board has accepted our Board of Managements
proposal to recommend at our annual general shareholders
meeting a dividend for 2004 of
0.55 per
share, for a total dividend of
402 million. |
See also Item 8, Financial Information
Dividend Policy and Liquidation Proceeds.
Exchange Rate Data
The following table shows, for the periods and dates indicated,
the exchange rate of the U.S. dollar to the euro based on
the noon buying rate of the Federal Reserve Bank of New York.
Fluctuations in the exchange rate between the euro and the
U.S. dollar will affect the market price of the shares and
the ADSs, the U.S. dollar amount received by holders of
shares and the ADSs on conversion by the Depositary of any cash
dividends paid in euro and the U.S. dollar translation of
our results of operations and financial condition.
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Year |
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Period End | |
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Average | |
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High | |
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Low | |
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(U.S. dollar per euro) | |
2000
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0.9388 |
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0.9233 |
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1.0335 |
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0.8270 |
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2001
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0.8901 |
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0.8909 |
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0.9535 |
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0.8370 |
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2002
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1.0485 |
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0.9454 |
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1.0485 |
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0.8594 |
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2003
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1.2597 |
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1.1321 |
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1.2597 |
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1.0361 |
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2004
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1.3538 |
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1.2438 |
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1.3625 |
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1.1801 |
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7
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Previous Six Months |
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High | |
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Low | |
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(U.S. dollar per | |
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euro) | |
September 2004
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1.2417 |
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1.2052 |
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October 2004
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1.2783 |
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1.2271 |
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November 2004
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1.3288 |
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1.2703 |
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December 2004
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1.3625 |
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1.3224 |
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January 2005
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1.3476 |
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1.2954 |
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February 2005
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1.3274 |
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1.2773 |
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The exchange rate of the U.S. dollar to the euro based on the
noon buying rate of the Federal Reserve Bank of New York on
March 3, 2005 was $1.3130 =
1.00. In this
annual report on Form 20-F, we have translated certain euro
amounts into U.S. dollar amounts at the rate of $1.3538 =
1.00, the noon
buying rate of the Federal Reserve Bank of New York on
December 31, 2004.
Risk Factors
An investment in our shares or ADSs involves a significant
degree of risk. You should carefully consider these risk factors
and the other information in this annual report on
Form 20-F before deciding to invest in our shares or ADSs.
The risks described below are the ones we consider material.
However, they are not the only ones that may exist. Additional
risks not known to us or that we consider immaterial may also
have an impact on our business operations. The occurrence of any
of these events could seriously harm our business, operating
results and financial condition. In that case, the trading price
of our shares or ADSs could decline and you could lose all or
part of your investment.
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Our transactions relating to LANXESS expose us to
continuing liability |
As announced in November 2003, Bayer combined its former Bayer
Chemicals segment (except for Wolff Walsrode and H.C. Starck)
with parts of its former Bayer Polymers business to form the
LANXESS subgroup with economic effect from July 1, 2004 as
part of its portfolio realignment. LANXESS AG became a legally
independent company on January 28, 2005, when its spin-off
was registered in the Commercial Register
(Handelsregister) for Bayer AG at the Local Court of
Cologne (Amtsgericht Köln), Germany.
Our liability for prior obligations of the LANXESS subgroup
following its spin-off is governed by both statutory and
contractual provisions. Under the German Transformation Act, all
entities that are parties to a spin-off are jointly and
severally liable for obligations of the transferor entity that
are established prior to the spin-off date. Bayer AG and LANXESS
AG are thus jointly and severally liable for all obligations of
Bayer AG that existed on January 28, 2005. The company to
which the respective obligations were not assigned under the
Spin-Off and Acquisition Agreement, dated September 22,
2004, between Bayer AG and LANXESS AG ceases to be liable for
such obligations after a five-year period.
Under the Master Agreement between Bayer AG and LANXESS AG of
the same date, each of Bayer AG and LANXESS AG agreed to release
the other party from those liabilities each has assumed as
principal debtor under the Spin-Off and Acquisition Agreement.
The Master Agreement contains provisions for the general
apportionment of liability as well as special provisions
relating to the apportionment of product liability and of
liability for environmental contamination and antitrust
violations between Bayer AG and LANXESS AG. The Master Agreement
applies to all activities of Bayer AG and LANXESS AG units
throughout the world, subject to certain conditions for the
United States. For a description of these agreements, please see
Item 10, Additional Information Material
Contracts.
We may bear expenses in the future relating to liabilities of
the former LANXESS subgroup under the German Transformation Act
or pursuant to the Spin-Off and Acquisition Agreement or the
Master Agreement. These could have a material adverse effect on
our financial condition and results of operations.
8
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Cyclicality may reduce our operating margins or cause
operating losses |
Several of the industries in which Bayer operates are cyclical.
This applies particularly to our Materials and Systems segments.
Typically, increased demand during peaks in the business cycle
in these industries leads producers to increase their production
capacity. Although peaks in the business cycle have been
characterized by increased selling prices and higher operating
margins, in the past these capacity increases have led to excess
capacities because they have exceeded demand growth. Low periods
in the business cycles are then characterized by decreasing
prices and excess capacity. These factors can depress operating
margins and may result in operating losses.
Excess capacities can affect our operating results especially
with respect to those commodity businesses that are
characterized by slow market growth. We believe that some areas
of the isocyanate business, in particular, face slow growth in
demand together with substantial excess production capacity.
Excess capacity in polycarbonates has declined but continues to
affect the structure of the polycarbonates market. Future growth
in demand may not be sufficient to absorb current excess
capacity or future capacity additions without significant
downward pressure on prices and adverse effects on our operating
results.
The agriculture sector is particularly subject to seasonal and
weather factors and fluctuations in crop prices, which may have
a negative influence on our business results. As climate
conditions and market prices for agricultural products change,
the demand for our agricultural products generally also changes.
For example, a drought will often reduce demand for our
fungicides products.
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Failure to develop new products and production
technologies may harm our competitive position |
Bayers operating results significantly depend on the
development of commercially viable new products and production
technologies. We devote substantial resources to research and
development. Because of the lengthy development process,
technological challenges and intense competition, we cannot
assure you that any of the products we are currently developing,
or may begin to develop in the future, will become market-ready
or achieve commercial success. If we are unsuccessful in
developing new products and production processes in the future,
our competitive position and operating results will be harmed.
Competitive pressure from new agrochemical compounds that
achieve similar or improved results with better ecotoxicological
profiles and smaller doses may reduce the sales of our existing
products. The growing importance of plant biotechnology in the
crop protection field could reduce market demand for some of our
agrochemical products and, to the extent that our competitors
supply those biotechnological products, could lead to declines
in our revenues.
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Regulatory controls and changes in public policy may
reduce the profitability of new or current products |
We must comply with a broad range of regulatory controls on the
testing, manufacturing and marketing of many of our products. In
some countries, including the United States, regulatory controls
have become increasingly demanding. We expect that this trend
will continue and will expand to other countries, particularly
those of the European Union (EU). A proposed EU chemicals policy
could mandate a significant increase in the testing and
assessment of all chemicals, leading to increased costs and
reduced operating margins for these products. Although we have
adopted measures to address these stricter regulations, such as
increasing the efficiency of our internal research and
development processes in order to reduce the impact of extended
testing on time-to-market, stricter regulatory regimes could
substantially delay our product development or restrict our
marketing and sales.
Our Pharmaceuticals, Biological Products segment and our
Consumer Care, Diagnostics segment are subject to particularly
strict regulatory regimes. Failure to achieve regulatory
approval of new products in a timely manner or at all can mean
that we do not recoup our research and development investment
through sales of that product. We do not know when or whether
any approvals from regulatory authorities will be received.
Withdrawal by regulators of an approval previously granted can
mean that the affected product ceases to generate revenue. This
can occur even if regulators take action falling short of actual
withdrawal or direct their action at over-the-
9
counter (OTC) products that do not require regulatory
approval. In addition, in some cases we may voluntarily cease
marketing a product even in the absence of regulatory action.
Pharmaceutical product prices are subject to controls or
pressures in many markets. Some governments intervene directly
in setting prices. In addition, in some markets major purchasers
of pharmaceutical products (whether governmental agencies or
private health care providers) have the economic power to exert
substantial pressure on prices. Price controls limit the
financial benefits of growth in the life sciences markets and
the introduction of new products. We cannot predict whether
existing controls will increase or new controls will be
introduced, further limiting our financial benefits from these
products.
Changes in governmental agricultural policies could
significantly change the structure of the overall market for
agricultural products in affected countries in which we operate.
A substantial change in the level of subsidies for agricultural
commodities could negatively affect the level of agricultural
production and the extent of the area under cultivation. As a
consequence, existing markets could change with a corresponding
negative impact on our CropScience subgroups sales and
operating results. As it is impossible at present to determine
precisely what changes, if any, may occur, whether and when such
changes will be implemented and the extent of their impact,
close monitoring and analyses of the related political
developments are necessary. We expect the operating result of
our CropScience business to reflect the uncertainties of this
industry.
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Our operating margins may decrease if we are not be able
to pass increased raw material prices on to customers or if
prices for our products decrease faster than raw material
prices |
Significant variations in the cost and availability of raw
materials and energy may reduce our operating results. We use
significant amounts of petrochemical-based raw materials and
aromatics (benzene, toluene) in manufacturing a wide variety of
our products. We also purchase significant amounts of natural
gas, coal, electricity and fuel oil to supply the energy
required in our production processes. The prices and
availability of these raw materials and energy vary with market
conditions and may be highly volatile. There have been in the
past, and may be in the future, periods during which we cannot
pass raw material price increases on to customers. Even in
periods during which raw material prices decrease, we may suffer
decreasing operating profit margins if the prices of raw
materials decrease more slowly than do the selling prices of our
products. In the past, we have entered into hedging arrangements
with respect to raw materials prices only to a limited extent.
If the market for these hedging arrangements attains sufficient
liquidity and we can obtain their protection at a reasonable
cost, we would consider making more extensive use of these
hedging instruments.
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Shortages or disruptions of supplies to customers due to
unplanned capacity decreases or shutdowns of production plants
may reduce sales |
Production at some of our manufacturing facilities or the supply
of raw materials to them could be adversely affected by
technical failures, strikes, natural disasters, regulatory
rulings and other factors. Our Biological Products division, in
particular, generally faces complicated production processes
that are more subject to disruption than is the case with other
processes and therefore pose increased risk of manufacturing
problems, unplanned shutdowns and loss of products. Production
capacities at one or more of our sites or major plants could
therefore decline temporarily or longer term. If, however, the
capacity of one or more material facilities is reduced or
manufacture of material products is shut down for a prolonged
period and we are unable to shift sufficient production to other
plants or draw on our inventories, we can suffer declines in
sales revenues and in our results, be exposed to damages claims
and suffer reputational harm.
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Litigation and administrative claims could harm our
operating results and cash flows |
We are involved in a number of legal proceedings and may become
involved in additional legal proceedings. See Item 8,
Financial Information Legal Proceedings. Each
of these proceedings or potential proceedings could involve
substantial claims for damages or other payments. These
proceedings include claims alleging product liability, claims
alleging breach of contract and claims alleging antitrust
violations. If our opponents in these lawsuits obtain judgments
against us or if we determine to settle any of these lawsuits,
we could be required to pay substantial damages and related
costs.
10
We are also plaintiff in lawsuits to enforce our patent rights
in our products. If we are not successful in these actions, we
would expect our revenue from these products to decline as
generic competitors enter the market.
In cases where we believe it appropriate, we have established
provisions to cover potential litigation-related costs.
Increased risks currently result from litigation commenced in
the United States after we voluntarily withdrew Lipobay/
Baycol (cerivastatin) from the market and voluntarily
stopped marketing products containing phenylpropanolamine (PPA).
Since the existing insurance coverage with respect to Lipobay/
Baycol and PPA is exhausted, it is possible
depending on the future progress of the litigation
that Bayer could face further payments that are not covered by
the provisions already established. We will regularly review
whether further accounting measures are necessary depending on
the progress of the litigation. Please see also
Existing insurance coverage may turn out to be inadequate.
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The loss of patent protection or ineffective patent
protection for marketed products may result in loss of sales to
competing products |
During the life of its patent related to the compound per
se, a patented product is normally only subject to
competition from alternative products. After a patent expires,
the producer of the formerly patented product is likely to face
increased competition from generic products entering the market.
This competition is likely to reduce market share and sales
revenue of the formerly patented product. See Item 4,
Information on the Company Intellectual Property
Protection, for a discussion of the scheduled expiration
dates of our significant patents. In addition, generic drug
manufacturers, particularly in the United States, may seek
marketing approval for pharmaceutical or agricultural products
currently under patent protection by attacking the validity or
enforceability of a patent. If a generic manufacturer succeeds
in voiding a patent protecting one of our products, that product
could be exposed to generic competition before the natural
expiration of the patent. See Item 8, Financial
Information Legal Proceedings, for a discussion
of several important patent-related proceedings in which we are
involved.
The extent of patent protection varies from country to country.
In some of the countries in which we operate, patent protection
may be significantly weaker than in the United States or the
European Union. Piracy of patent-protected intellectual property
has often occurred in recent years, particularly in some Asian
countries. In particular, these countries could facilitate
competition within their markets from generic manufacturers who
would otherwise be unable to introduce competing products for a
number of years. We do not currently expect any proposed patent
law modifications to affect us materially. Nevertheless, if a
country in which we sell a substantial volume of an important
product were to effectively invalidate our patent rights in that
product, our revenues could suffer.
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Failure to compete successfully or integrate newly
acquired businesses may reduce our operating results |
Bayer operates in highly competitive industries. Actions of our
competitors could reduce our profitability and market share. In
some commodity areas (especially within our Materials and
Systems segments), we compete primarily on the basis of price
and reliability of product and supply. All of our segments,
however, also compete in specialty markets on the basis of
product differentiation, innovation, quality and price.
Significant product innovations, technical advances or the
intensification of price competition by competitors could harm
our operating results.
From time to time, we acquire all or a portion of an established
business and combine it with our existing business units.
Integration of existing and newly-acquired businesses requires
difficult decisions with respect to staffing levels, facility
consolidation and resource allocation. We must also plan
carefully to ensure that established product lines and brands
retain or increase their market position. If we fail to
effectively integrate a new business or if integration results
in significant unexpected costs, our results of operations could
suffer.
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Risks from the handling of hazardous materials could
negatively impact our operating results |
Bayers operations are subject to the operating risks
associated with pharmaceutical and chemical manufacturing,
including the related risks associated with storage and
transportation of raw materials, products and wastes. These
risks include, among other things, the following hazards:
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pipeline and storage tank leaks and ruptures; |
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fires and explosions; |
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malfunction and operational failure; and |
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releases, discharges or disposal of toxic and/or hazardous
substances resulting from these or other causes. |
These operating risks have the potential to cause personal
injury, property damage and environmental contamination, and may
result in the shutdown of affected facilities and in business
interruption and the imposition of civil or criminal penalties,
and negatively impact the reputation of the company. The
occurrence of any of these events may significantly reduce the
productivity and profitability of the affected manufacturing
facility and harm our operating results. Furthermore, our
property damage, business interruption and casualty insurance
policies may not be adequate to cover fully all potential
hazards incidental to our business.
For more detailed information on environmental issues, see
Item 4, Information on the Company
Business Governmental Regulation.
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Environmental liabilities and compliance costs may have a
significant negative effect on our operating results |
The environmental laws of various jurisdictions impose actual
and potential obligations on Bayer to remediate contaminated
sites. These obligations may relate to sites:
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that we currently own or operate; |
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that we formerly owned or operated; |
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where we disposed of waste from our operations; |
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where our toll manufacturers operate or operated; or |
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where property owned by third parties was contaminated by the
emission or spill of contaminants for which we bear
responsibility. |
The costs of these environmental remediation obligations could
significantly reduce our operating results. In particular, our
accruals for these obligations may be insufficient if the
assumptions underlying these accruals prove incorrect or if we
are held responsible for additional, currently undiscovered
contamination. See Item 4, Information on the
Company Business Governmental
Regulation.
Furthermore, Bayer is or may become involved in claims, lawsuits
and administrative proceedings relating to environmental
matters. An adverse outcome in any of these might have a
significant negative impact on our operating results and
reputation.
Stricter health, safety and environmental laws and regulations
as well as enforcement policies could result in substantial
liabilities and costs to Bayer and could subject our handling,
manufacturing, use, reuse or disposal of substances or
pollutants to more rigorous scrutiny than is currently the case.
Consequently, compliance with these laws and regulations could
result in significant capital expenditures and expenses as well
as liabilities, thereby harming our business and operating
results.
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Existing insurance coverage may turn out to be
inadequate |
We seek to cover foreseeable risks through insurance coverage.
Such insurance coverage, however, may not fully cover the risks
to which the company is exposed. This can be the case with
respect to insurance covering legal and administrative claims,
as discussed above, as well as with respect to insurance
covering other risks. For
12
certain risks, adequate insurance coverage may not be available
on the market or may not be available at reasonable conditions.
Consequently, any harm resulting from the materialization of
these risks could result in significant capital expenditures and
expenses as well as liabilities, thereby harming our business
and operating results.
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Significant fluctuations in exchange rates affect our
financial results |
Bayer conducts a significant portion of its operations outside
the euro zone. Fluctuations in currencies of countries outside
the euro zone, especially the U.S. dollar and Japanese yen,
can materially affect our revenue as well as our operating
results. For example, changes in currency exchange rates may
affect:
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the relative prices at which we and our competitors sell
products in the same market; |
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the cost of products and services we require for our
operations; and |
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the euro-denominated items in our financial statements. |
Although these fluctuations can benefit us, they can also harm
our results. From time to time, we may use financial instruments
to hedge some of our exposure to foreign currency fluctuations.
As of December 31, 2004, we had entered into forward
foreign exchange contracts and currency swaps with a total
notional value of
4.9 billion
(excluding cross currency interest rate swaps included in our
7.2 billion
notional amount of interest rate hedging contracts). For further
information on these products, see Item 11, Quantitative
and Qualitative Disclosures about Market Risk.
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Negative developments affecting capital markets may make
additional contributions to our pension funds necessary and
changes in the yield assumptions could have an impact on the
valuation of liabilities |
Fund assets generally have to cover future pension obligations.
Changes and movements in the equity, fixed income, real estate
and other markets could significantly change the valuation of
the assets of our plans. A change in yield assumptions could
also have an impact on the discounted present value of our
pension obligations. In addition, changes in pension and
postretirement benefit plan assumptions, such as rates for
compensation increase, retirement rates, mortality rates, health
care cost trends and other factors can lead to significant
increases or decreases in our pension or postretirement benefit
obligations, which would affect the reported funded status of
our plans and therefore could also negatively affect the net
periodic pension cost or course cash contributions in the future.
We cannot assure you that any future expenses or cash
contributions that become necessary under our pension or
postretirement benefit plans will not have a material adverse
effect on our financial condition and results of operations.
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Item 4. |
Information on the Company |
HISTORY AND DEVELOPMENT OF THE COMPANY
Bayer Aktiengesellschaft, or Bayer AG, is a stock corporation
(Aktiengesellschaft) organized under the laws of the
Federal Republic of Germany.
Bayer AG was incorporated in 1951 under the name
Farbenfabriken Bayer AG for an indefinite term and
adopted its present name in 1972. Bayer AGs registered
office (Sitz) and principal place of business are at the
Bayerwerk, 51368 Leverkusen, Germany. Its telephone number is
+49 (214) 30-1 and its home page on the World Wide Web is
at www.bayer.com. Reference to our website does not incorporate
the information contained on the website into this annual report
on Form 20-F. The headquarters of Bayer AGs
U.S. subsidiary, Bayer Corporation, are located at 100
Bayer Road, Pittsburgh, Pennsylvania 15205-9741.
The major acquisitions and divestments of the Bayer Group during
the last three years are listed below. For capital expenditures
(excluding acquisitions) for these years please refer to
Item 5, Liquidity and Capital Resources 2002, 2003 and
2004 Capital Expenditures. For capital
expenditures by individual business segment for the last three
years refer to the segment data in Notes to the Consolidated
Financial Statements of the Bayer Group Key Data by
Business Segment.
Our expenditures on acquisitions in the past three years were as
follows:
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In 2002, we spent a total of
7.9 billion
on acquisitions, mainly for the acquisition of Aventis
CropScience effective June 1, 2002 from Aventis and
Schering. Approval of this acquisition by the relevant antitrust
authorities, particularly in Europe and the United States, was
conditional upon our divesting or outlicensing a number of
products, which we completed in the course of 2004. In 2002, we
also acquired Visible Genetics Inc. in Canada and Tectrade A/ S
in Denmark. |
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In 2003, we spent a total of
72 million
on acquisitions, mainly for increasing our interest in the Bayer
Polymers Sheet Europe Group (formerly known as Makroform) to
100 percent. |
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In 2004, Bayer spent a total of
0.4 billion
on acquisitions. Of this amount, approximately
0.1 billion
was used for the purchase of Crompton Corporations
50 percent stake in the Gustafson joint venture (seed
treatment business) based in the United States, Canada and
Mexico, in which Bayer already held a 50 percent share. |
In July 2004, Bayer announced the acquisition of Roches
global over-the-counter (OTC) consumer health
business except in Japan with a total
purchase price of approximately
2.4 billion.
The acquired business comprises consumer brands such as
Rennie® and Bepanthen®, vitamins and
nutritional supplements and also includes Roches
50 percent stake in the U.S. Bayer-Roche joint
venture. 50.4 percent of 2004 sales of the acquired OTC
business were generated in Europe and 49.6 percent outside
Europe. The acquisition is primarily being financed through the
use of our own funds, although loans were taken out in several
countries for legal and tax reasons. By the end of 2004, we had
paid approximately
0.2 billion
to acquire the remaining 50 percent stake in the
U.S. Bayer-Roche joint venture and
0.2 billion
(which is not included in the 2004 total acquisition amount of
0.4 billion)
as a first payment for the business in the rest of the world.
After the approval of the acquisition by European antitrust
authorities, which was subject to minor conditions, control of
most of the business has passed to Bayer at the beginning of
2005. We expect to assume full operating control by the end of
the first half of 2005.
Our principal divestitures in the past three years were the
following:
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In 2002, we divested the following businesses:
Haarmann & Reimer
(1.7 billion);
the remaining 30 percent share in Agfa-Gevaert N.V. for
0.7 billion
(70 percent had already been divested in 1999); our
94.9 percent interest in Bayer Wohnungen GmbH
(0.5 billion);
our French and Spanish generic pharmaceutical operations
(0.1 billion);
and a large part of the global household insecticides business
of our Consumer Care division
(0.4 billion). |
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In 2003, we sold the remaining parts of the household
insecticides business
(0.3 billion),
our 50 percent interest in PolymerLatex
(0.1 billion)
and our stake in the biotechnology company Millennium |
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Pharmaceuticals, Inc.
(0.3 billion).
As part of the conditions imposed by the European, U.S. and
Canadian antitrust authorities in connection with the Aventis
CropScience acquisition, a number of active ingredients
especially in the area of insecticides and fungicides were
divested
(1.3 billion). |
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In July 2004, we sold, pursuant to contractual obligations, our
15 percent interest in the KWS Saat AG, a seed company
acquired as part of Aventis CropScience in 2002. |
As announced in November 2003, Bayer combined its former Bayer
Chemicals segment (except for Wolff Walsrode and H.C. Starck)
with parts of its former Bayer Polymers business to form the
LANXESS subgroup with economic effect from July 1, 2004 as
part of its portfolio realignment. LANXESS AG became a legally
independent company on January 28, 2005, when its spin-off
was registered in the Commercial Register
(Handelsregister) for Bayer AG at the Local Court of
Cologne (Amtsgericht Köln), Germany. The LANXESS
subgroup represents 20.3 percent of total sales revenues
and 4.1 percent of total operating result of the Bayer
Group in 2004. Those portions of our business that were combined
into our LANXESS subgroup and subsequently spun off are shown as
discontinuing operations in the consolidated
financial statements and the notes to those financial statements
included elsewhere in this annual report on Form 20-F.
These discontinuing operations data are intended to present the
LANXESS subgroup as an integral part of Bayer and not on an
independent group basis.
In December 2004, we announced the divestment of our Plasma
business to two U.S. financial investors. The total
consideration to be received by Bayer amounts to approximately
450 million,
including cash, a 10 percent equity interest in a
newly-formed corporation, retention of selected working capital
items and contingent payments of about
40 million.
12.2 percent of 2004 sales from this business were
generated in Europe and 87.8 percent outside Europe. The
transaction is subject to regulatory approvals and is expected
to be closed in the first half of 2005.
BUSINESS
We are a global company offering a wide range of products,
including ethical pharmaceuticals, diagnostics and other health
care products, agricultural products and polymers. Bayer AG is
headquartered in Leverkusen, Germany and is the management
holding company of the Bayer Group, which includes approximately
350 consolidated subsidiaries.
Following our strategic alignment culminating in the spin-off of
the LANXESS subgroup, our business operations are now organized
in three subgroups:
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Bayer HealthCare (consisting of our three health care
segments: Pharmaceuticals, Biological Products; Consumer Care,
Diagnostics; and Animal Health) develops, produces and markets
products for the prevention, diagnosis and treatment of human
and animal diseases. |
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Bayer CropScience (consisting of our CropScience segment)
is active in the area of chemical crop protection and seed
treatment, non-agricultural pest and weed control and plant
biotechnology. |
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Bayer MaterialScience (comprising our Materials segment
and our Systems segment) primarily develops, manufactures and
markets products in the polyurethane, polycarbonate, cellulose
derivatives and special metals field. |
Three service organizations provide support functions to the
three subgroups, Bayer AG and third parties. They are:
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Bayer Technology Services, which provides engineering
functions. |
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Bayer Business Services, which provides information
management, accounting and reporting, consulting and
administrative services. |
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Bayer Industry Services, which operates the Bayer
Chemical Park network of industrial facilities in Germany and
provides site-specific services. Since July 1, 2004, Bayer
Industry Services GmbH & Co. OHG has been
60 percent held by Bayer AG and 40 percent held by
LANXESS Deutschland GmbH. |
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Our strategic alignment on core competencies should enable us to
increase investment in growth businesses and innovative
technologies. We expect that this will allow us to play a
leading role in these attractive markets and to expand our
current strong positions. We intend to optimize the allocation
of resources as well as continue with our cost-saving and
efficiency-improvement programs in order to increase
Bayers corporate value over the long term.
Bayers long-term strategy and activities are guided by the
role of a socially and ethically acting corporate
citizen and the principles of sustainable development,
whose objectives are to meet the economic, ecological and
social needs of todays society without compromising the
ability of future generations to meet their own needs. We
contribute to sustainable development by participating in the
worldwide Responsible Care® initiative developed by
companies in the global chemical industry.
For the year ended December 31, 2004, Bayer reported total
sales of
29,758 million,
an operating result of
1,808 million,
and a net income of
603 million.
Sales from continuing operations amounted to
23,045 million.
As of December 31, 2004, we employed 113,000 people
worldwide. Based on customers location, Bayers
activities in the Europe region accounted for 43 percent of
the groups total sales in 2004; North America for
28 percent of sales; the Asia/ Pacific region amounted to
17 percent; and the region Latin America/ Africa/ Middle
East accounted for 12 percent of total sales.
With effect from January 1, 2004, we have adjusted our
segment reporting and restated the financial information of
previous years to reflect the realignment of the Bayer Group.
Haarmann & Reimer (formerly part of the Chemicals
segment) and PolymerLatex (formerly part of the Plastics, Rubber
segment), which were divested in 2002 and 2003, respectively,
are now shown as part of the Reconciliation.
The following table shows the external sales per subgroup and
respective reporting segments for the last three years.
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HealthCare
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9,372 |
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|
|
8,871 |
|
|
|
8,485 |
|
Pharmaceuticals, Biological Products
|
|
|
4,767 |
|
|
|
4,745 |
|
|
|
4,388 |
|
Consumer Care, Diagnostics
|
|
|
3,755 |
|
|
|
3,336 |
|
|
|
3,311 |
|
Animal Health
|
|
|
850 |
|
|
|
790 |
|
|
|
786 |
|
CropScience
|
|
|
4,697 |
|
|
|
5,764 |
|
|
|
5,946 |
|
MaterialScience
|
|
|
7,659 |
|
|
|
7,453 |
|
|
|
8,597 |
|
Materials
|
|
|
2,875 |
|
|
|
2,777 |
|
|
|
3,248 |
|
Systems
|
|
|
4,784 |
|
|
|
4,676 |
|
|
|
5,349 |
|
LANXESS
|
|
|
6,241 |
|
|
|
5,776 |
|
|
|
6,053 |
|
Reconciliation
|
|
|
1,655 |
|
|
|
703 |
|
|
|
677 |
|
Total Bayer Group
|
|
|
29,624 |
|
|
|
28,567 |
|
|
|
29,758 |
|
BAYER HEALTHCARE
PHARMACEUTICALS, BIOLOGICAL PRODUCTS
Overview
This segment comprises the Pharmaceuticals and Biological
Products divisions. It formerly consisted of a single division
responsible for both pharmaceutical and biological products.
Beginning in 2002, we have
16
organized the segment internally into two separate divisions.
The following table shows the segments performance for the
last three years.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2002 | |
|
2003 | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
|
(Euros in millions) | |
External net sales
|
|
|
4,767 |
|
|
|
4,745 |
|
|
|
4,388 |
|
|
Percentage of total sales
|
|
|
16.1 |
|
|
|
16.6 |
|
|
|
14.7 |
|
|
thereof discontinuing operations
|
|
|
679 |
|
|
|
613 |
|
|
|
660 |
|
Intersegment sales
|
|
|
33 |
|
|
|
51 |
|
|
|
42 |
|
Operating result
|
|
|
(200 |
) |
|
|
(408 |
) |
|
|
302 |
|
|
thereof discontinuing operations
|
|
|
(113 |
) |
|
|
(349 |
) |
|
|
(56 |
) |
|
thereof special
items(1)
|
|
|
(333 |
) |
|
|
(832 |
) |
|
|
(148 |
) |
|
|
(1) |
The significant special items are detailed in Item 5,
Operating and Financial Review and Prospects
Operating Results 2002, 2003 and 2004 Segment
Data. |
The segments sales by region for the past three years are
as follows:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2002 | |
|
2003 | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
|
(Euros in millions) | |
Europe
|
|
|
1,411 |
|
|
|
1,419 |
|
|
|
1,582 |
|
North America
|
|
|
2,084 |
|
|
|
2,154 |
|
|
|
1,565 |
|
Asia/ Pacific
|
|
|
884 |
|
|
|
809 |
|
|
|
854 |
|
Latin America/ Africa/ Middle East
|
|
|
388 |
|
|
|
363 |
|
|
|
387 |
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
|
4,767 |
|
|
|
4,745 |
|
|
|
4,388 |
|
|
|
|
|
|
|
|
|
|
|
Our Pharmaceuticals business unit generated
3,688 million
sales in 2002,
3,635 million
in 2003 and
3,166 million
in 2004, whereas our Biological Products business unit generated
1,079 million
in 2002,
1,110 million
in 2003 and
1,222 million
2004. The following table shows our sales during the past three
years from the products that account for the largest portion of
segment sales.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2002 | |
|
2003 | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
|
|
|
Percentage of | |
|
|
|
Percentage of | |
|
|
|
Percentage of | |
Product |
|
Sales | |
|
Segment Sales | |
|
Sales | |
|
Segment Sales | |
|
Sales | |
|
Segment Sales | |
|
|
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
|
(Euros in | |
|
|
|
(Euros in | |
|
|
|
(Euros in | |
|
|
|
|
millions) | |
|
|
|
millions) | |
|
|
|
millions) | |
|
|
Ciprobay®/ Cipro® (Pharmaceuticals)
|
|
|
1,411 |
|
|
|
29.6 |
|
|
|
1,411 |
|
|
|
29.7 |
|
|
|
837 |
|
|
|
19.1 |
|
Adalat® (Pharmaceuticals)
|
|
|
800 |
|
|
|
16.8 |
|
|
|
676 |
|
|
|
14.2 |
|
|
|
670 |
|
|
|
15.3 |
|
Kogenate® (Biological Products)
|
|
|
400 |
|
|
|
8.4 |
|
|
|
497 |
|
|
|
10.5 |
|
|
|
563 |
|
|
|
12.8 |
|
Gamimune® N/Gamunex® (Biological
Products)
|
|
|
333 |
|
|
|
7.0 |
|
|
|
304 |
|
|
|
6.4 |
|
|
|
343 |
|
|
|
7.8 |
|
Avalox®/ Avelox® (Pharmaceuticals)
|
|
|
280 |
|
|
|
5.9 |
|
|
|
299 |
|
|
|
6.3 |
|
|
|
318 |
|
|
|
7.2 |
|
Glucobay® (Pharmaceuticals)
|
|
|
287 |
|
|
|
6.0 |
|
|
|
273 |
|
|
|
5.8 |
|
|
|
278 |
|
|
|
6.3 |
|
Levitra® (Pharmaceuticals)
|
|
|
6 |
|
|
|
0.1 |
|
|
|
144 |
|
|
|
3.0 |
|
|
|
193 |
|
|
|
4.4 |
|
Trasylol® (Pharmaceuticals)
|
|
|
154 |
|
|
|
3.2 |
|
|
|
157 |
|
|
|
3.3 |
|
|
|
171 |
|
|
|
3.9 |
|
Prolastin® (Biological Products)
|
|
|
151 |
|
|
|
3.2 |
|
|
|
166 |
|
|
|
3.5 |
|
|
|
166 |
|
|
|
3.8 |
|
Other
|
|
|
945 |
|
|
|
19.8 |
|
|
|
818 |
|
|
|
17.3 |
|
|
|
849 |
|
|
|
19.4 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
|
4,767 |
|
|
|
|
|
|
|
4,745 |
|
|
|
|
|
|
|
4,388 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
17
Segment Strategy
In connection with the new alignment of the Bayer Group, we have
begun to position Pharmaceuticals as a medium-sized enterprise
with the appropriate structures. We focus on the areas:
Infectious Diseases, Cardiovascular Risk Management including
Diabetes, Urology and Oncology.
The strategic priorities include:
|
|
|
|
|
focusing our research activities on the areas: Cardiovascular
Risk Management including Diabetes and Oncology; and |
|
|
|
working on regional co-operations, alliances and licensing, all
as appropriate in light of the local circumstances. |
In addition to our immediate priorities, life cycle management
remains a continuing element of our strategy. Successful life
cycle management enables us to extend the commercial success of
established products. See Research and
Development Life Cycle Management.
Bayer HealthCare decided to adopt a global pharmaceutical
research and development initiative to suit changed business
conditions in the Pharmaceuticals division, by bringing research
and development in line with the Pharmaceuticals divisions
strategy of concentrating on specific therapeutic segments and
increasing regional differentiation. This global initiative
allows greater efficiencies and focus with respect to specific
therapeutic segments, allowing headcount reductions and other
cost cutting measures. See Research and
Development.
In 2004, we entered into a strategic alliance with
Schering-Plough. See Markets and Distribution.
Our strategic priority for the Biological Products division in
the medium-term future is to focus on growth of the
Kogenate® brand while maintaining profitability. To
achieve this, the Kogenate® strategy is to continue
to aggressively differentiate Kogenate® from
competitors products and gain market share by improving
our focus on patient needs, shifting current therapy paradigms
and enabling severe bleeders to enjoy a higher quality of life.
Pharmaceuticals
Our Pharmaceuticals division focuses on the development and
marketing of ethical pharmaceuticals. Ethical pharmaceuticals
are medications requiring a physicians prescription and
are sold under a specific brand name.
Ciprofloxacin, marketed under the trademark Cipro®,
mainly in the United States, and Ciproxin®,
Ciproxine®, Ciprobay®,
Ciproxina®, Baycip®, Ciflox®
and Uniflox® in other countries, is a broad-spectrum
antimicrobial agent of the fluoroquinolone class.
Cipro® is our leading pharmaceutical product in
terms of sales. Cipro®s main uses are in the
treatment of urinary tract infections and in severe hospital
infections. It is also approved for the treatment of anthrax. In
June 2004, market exclusivity for the active pharmaceutical
ingredient in Cipro® expired in the United States.
Adalat® is the brand name for nifedipine, a
representative of the dihydropyridine class of calcium
antagonists. Calcium plays an important role in the bodys
regulation of blood pressure and the supply of blood to the
heart tissues. Calcium antagonists can reduce blood pressure and
improve blood supply to heart tissue.
Moxifloxacin, marketed under the trade name Avelox®,
mainly in the United States, and Avalox®,
Izilox®, Actira® and
Octegra® in other countries, is an antibiotic used
to treat common bacterial respiratory tract infections. It is
indicated for the treatment of community-acquired pneumonia,
acute exacerbations of chronic bronchitis, acute sinusitis and
uncomplicated skin and skin structure infections.
18
Acarbose®, marketed under the trademark
Glucobay®, Glucor® in most countries,
Precose® (in the United States) and Prandase
(mainly in Canada) is an oral antidiabetic product that
delays carbohydrate digestion. Glucobay® improves
metabolic control in diabetics alone or in combination with
other antidiabetic drugs.
Trasylol® is a natural proteinase inhibitor obtained
from bovine lung tissue. Used prophylactically, it reduces blood
loss during coronary bypass surgery, reducing the patients
need for blood transfusions.
Vardenafil, our erectile dysfunction medication marketed under
the trade name Levitra®, has been launched in the
United States and all of our major markets. We market the
product in co-operation with GlaxoSmithKline in some markets and
also jointly perform life cycle management. See Item 8,
Financial Information Legal Proceedings for a
discussion of the intellectual property status in the United
States of Levitra® and other erectile dysfunction
medications.
CardioAspirin (e.g., Aspirin® Protect in
Germany and Aspirin Regimen Bayer in the United States)
refers to Bayers collective group of products (in both our
Consumer Care and Pharmaceuticals divisions) that are
professionally indicated for the prevention of a MI (myocardial
infarction or heart attack) in either those individuals who have
already had an initial MI (secondary prevention) or in
individuals deemed at risk for a first MI by their physician
(primary prevention). These products vary in status (whether or
not a prescription is required) based on local regulations. We
face competition in the cardiovascular marketplace from both
over-the-counter and prescription drugs which claim secondary
and/or primary prevention benefits.
The Pharmaceuticals divisions principal markets are North
America, Western Europe and Asia (especially Japan).
We do not experience any significant seasonality.
We generally distribute our products through wholesalers,
pharmacies and hospitals as well as, to a certain extent,
directly to patients. Where appropriate, we actively seek to
supplement the efforts of our sales force through co-promotion
and co-marketing arrangements. In November 2001, we entered into
a co-promotion agreement with GlaxoSmithKline for
Levitra® (vardenafil), our erectile dysfunction
medication. In January 2005, we terminated the
Levitra® co-promotion agreement with GlaxoSmithKline
in most of the world outside of the United States. This enables
us to exercise the marketing rights ourselves. In September
2004, we entered into a strategic alliance with Schering-Plough.
Under this alliance, Schering-Plough will market and distribute
selected primary care pharmaceutical products in the United
States, e.g., Cipro®, Avelox® and
Levitra®. Furthermore, we will co-promote certain
Schering-Plough oncology products for a certain period of time
in the United States and selected major European markets; e.g.,
in Germany, France and Italy. Both parties intend to cooperate
in marketing Schering-Ploughs Zetia® in Japan
after its approval by the Japanese regulatory authorities.
We currently produce the active ingredients for our ethical
pharmaceutical products almost entirely in Wuppertal, Germany.
Bayer facilities throughout the world compound our raw materials
and package the finished product for shipment. Our main
pharmaceutical production facilities are in Leverkusen, Germany;
Garbagnate, Italy; and Shiga, Japan.
We obtain the raw materials for our active ingredients in
ethical pharmaceuticals, partly from the spun-off subgroup
LANXESS and partly from third parties mainly in Europe and Asia.
We maintain strategic reserves of our products to avoid breaks
in the supply chain. Where a required material is available from
only one supplier, our policy is to amass a strategic reserve,
while mounting an intensive search for potential alternative
suppliers. We obtain additional ingredients and packaging
materials from diverse suppliers on a worldwide basis. For
building blocks and intermediates, used to manufacture active
ingredients, we either approve several suppliers or enter into
global contracts. This also helps us to reduce the effects of
price volatility.
We encounter competition in all of our geographical markets from
large national and international competitors. Our main
competitors are Pfizer, GlaxoSmithKline, and Abbott Laboratories
in the antibacterial products market; Pfizer, Novartis,
AstraZeneca and Merck & Co. in the area of hypertension
and coronary heart
19
disease therapy; Takeda, GlaxoSmithKline, Aventis and
Bristol-Myers Squibb in the oral antidiabetics market; and
Pfizer and Eli Lilly in the erectile dysfunction market.
Bayer HealthCare allocates the largest part of its research and
development budget to the Pharmaceuticals division. Within this
division, we focus our research and development activities on
therapeutic areas in which we believe there is a high degree of
inadequately met medical need and where we expect our research
and development investment to yield high productivity.
We have decided to adopt a global pharmaceutical research and
development initiative as previously discussed
under Segment Strategy (including headcount
reduction) to suit changed business conditions in the
Pharmaceuticals division, by bringing research and development
in line with the Pharmaceuticals divisions strategy of
concentrating on specific therapeutic segments and increasing
regional differentiation. In the future, research at Bayer
HealthCare will concentrate on the therapeutic fields of cancer
and cardiovascular risk management including diabetes at its
sites in West Haven, Connecticut, and Wuppertal, Germany. The
Research Center in West Haven, Connecticut will focus on cancer
and diabetes. Activities in the Wuppertal Research Center are
concentrated in the field of cardiovascular risk management
relating to coronary heart disease and thrombosis.
Development projects in other therapeutic segments such as
anti-infectives and urology will be continued until the next
development stage has been reached. We subsequently plan to
examine different internal and external options for exploiting
the potential of these projects, and related technologies and
patents. New active substance classes for the treatment of viral
and bacterial infections or urological disorders are no longer
on the research agenda.
At the same time, the Pharmaceuticals division will establish
its own unit for product-related research in Wuppertal. This
unit will be assigned the task of exploiting the potential of
late-stage development candidates and products that have already
been launched on the market, including what is known as life
cycle management, i.e., the further development of
marketed drug products and the scientific assessment of
licensing projects.
Biotechnology respiratory projects of the Pharmaceuticals
division were contributed to a new company, Aerovance, by way of
a contribution in kind in exchange for a minority equity stake
in the company. Aerovance, which is based in Berkeley,
California, will continue the development and future
commercialization of these projects.
We apply life cycle management measures to our marketed products
to expand the scope of possible treatment opportunities by
identifying new indications and improved formulations.
Adalat® is a prime example of successful life cycle
management: nineteen years after the patent protection for the
active ingredient nifedipine, its key component, expired, the
drug generated
670 million
in sales in 2004. Similarly, we are implementing life cycle
management measures, such as improved formulations and dosage
forms, for other major products.
BAY 59-7939 is an oral direct Factor Xa inhibitor, being
developed to meet currently unmet clinical needs in the
anticoagulation market for prevention and treatment of
thrombotic events. Phase IIb trials are ongoing.
In 2004, the United States Food and Drug Administration
(FDA) granted BAY 43-9006 fast track and orphan
drug designation for the treatment of metastatic renal
cell carcinoma, an advanced form of kidney cancer. Orphan
drug designation has also been granted in the EU by the
Committee for Orphan Medicinal products (COMP) of the
European Medicines Agency (EMEA). BAY 43-9006, co-developed by
Bayer and Onyx, is a novel Raf Kinase and VEGFR inhibitor that
is intended to prevent tumor growth by combining two anti-cancer
activities: inhibition of tumor cell proliferation and tumor
angiogenesis. It is currently undergoing Phase III
evaluation for the treatment of advanced kidney cancer and Bayer
and Onyx intend to initiate additional Phase II and
Phase III trials in other tumor types.
20
Drug candidates in Phase II/ III of clinical development
are listed in the following table with their respective
indications:
|
|
|
|
|
|
|
|
|
Project |
|
Indication | |
|
Status | |
|
|
| |
|
| |
Factor Xa inhibitor
|
|
|
Thrombosis |
|
|
|
In Phase II |
|
Raf Kinase & VEGFR inhibitor
|
|
|
Cancer |
|
|
|
In Phase III |
|
The listed compounds represent a snapshot of the Bayer pipeline.
The nature of drug discovery and development is such that not
all compounds can be expected to meet the pre-defined project
target profile, so it is possible that the above listed projects
under clinical development may have to be discontinued due to
scientific and/or commercial reasons and will not result in
marketed products. It is also possible that the requisite FDA,
EMEA or other regulatory approval will not be granted for our
Factor Xa inhibitor or our Raf Kinase and VEGFR inhibitor.
The development program for repinotan, a substance for the
treatment of acute ischemic stroke patients, was terminated in
December 2004. Repinotan did not meet the primary endpoints of a
Phase IIb clinical trial and the anticipated clinical
benefit could not be demonstrated. Other options for the future
of this compound are being considered. It was decided to
discontinue development of Novel Taxane since the data from
recently completed Phase II clinical studies did not meet
the pre-defined clinical target profile. Development activities
for the PDE IV inhibitor were stopped and further options to
exploit the potential of the compound are under investigation.
|
|
|
Microbial resistance to antibiotics |
The development by microbes of resistance to antibiotics is a
cause for concern for the medical community. Resistance
development is a natural process. It is almost certainly
impossible to be eliminated altogether. Although emergent
ciprofloxacin or moxifloxacin resistance could become a problem
on an isolated, individual-patient basis, we do not believe that
microbial resistance will impair the general clinical usefulness
of these two products in large patient populations in the
foreseeable future.
We actively encourage health care professionals to adopt
standards of appropriate antibiotic use to avoid facilitating
the development of resistance. To provide physicians and
patients with information on how they can use antibiotics
appropriately, we have initiated the LIBRAINITIATIVE.COM project
to collect data on bacterial resistance on a global basis.
To supplement our internal research and development efforts, we
have established an integrated program for collaborations with
research-oriented companies that are leaders in their
technologies. Our research collaboration program brings together
major research companies to create a pool of expertise covering
the entire research cycle, from discovery of pharmaceutical
mechanisms through characterization of new active compounds to
identification of a novel development candidate.
21
The following table illustrates the phases of the typical
pharmaceutical research cycle, the various disciplines and
techniques involved and the major companies that provide us with
active assistance in our research efforts.
|
|
|
|
|
Research Cycle |
|
Discipline/Technique |
|
Research Company |
|
|
|
|
|
Understanding the disease mechanism and identifying new targets |
|
Functional genomics
(functional analysis of genetic data) |
|
Millennium; Affymetrix; CuraGen |
|
|
Proteomics (mapping protein expression and function in
an organism or tissue)/Target Validation |
|
Galapagos; Pharmagene; Dharmacon; Cenix; Cellzome; Artemis |
|
|
Bioinformatics (applying the tools of Information
Technology to biological data analysis) |
|
Lion Bioscience |
Screening the candidate substances |
|
High-throughput screening (rapid, automated testing of
compounds for potential effectiveness against a given target) |
|
Axxam; Discovery Partners |
|
|
Toxico- and Pharmacogenomics (increasing the quality
and probability of success of drug candidates) |
|
CuraGen |
Increasing the pool of potential drug candidates by
small-chemical molecules and macromolecules (proteins,
peptides) |
|
Combinatorial chemistry (techniques for increasing the
number and diversity of test compounds) |
|
ComGenex |
|
|
X-ray crystallography |
|
Structural Genomix |
|
|
Pharmacophore informatics |
|
Lion Bioscience |
|
|
Pool of Bayer biomolecules (for example,
monoclonal antibodies and conjugates) |
|
Morphosys; Seattle Genetics |
Three of our research collaborations those with
Millennium Inc., LION Bioscience and CuraGen
are or have been of particular importance.
We had engaged in a substantial collaborative effort with
Millennium to use the tools of genomics to identify new drug
targets. The collaboration ended, as planned, in October 2003,
but was amended to provide Bayer extended access for up to seven
years to a pool of more than 280 additional proprietary targets
which have for technical reasons not yet been configured into
assays. At the end of the seven-year period, the targets
remaining in the pool will be returned to Millennium.
We had established two collaboration projects with LION
Bioscience, a bioinformatics technology provider, both of which
were completed in 2004. Under the first project, LION
established a subsidiary in Cambridge, Massachusetts, LION
Bioscience Research Inc. (LBRI). LBRI provided our life sciences
effort with a strong IT platform and software development
program and allowed us to review drug-relevant target gene data
for further use in our laboratories. The option to acquire LBRI
after completion of the collaboration in June 2004 was not
exercised. The second collaboration project in the field of
pharmacophore informatics resulted in the development
22
of software tools to cross-link biological and chemical data.
This project was successfully completed in October 2004. We are
currently in the process of finalizing a follow-up pharmacophore
informatics development agreement.
In 2001, we initiated two collaborative projects with CuraGen.
In the first project, CuraGen agreed to provide drug targets
during an initial five-year period. The goal is to identify drug
candidates for obesity and diabetes treatment for clinical
development over a 15-year period. Our agreement provides that,
during this period, we will share the expenses of pre-clinical
and clinical development. In October 2004, Bayer and CuraGen
advanced an investigational compound from this collaboration for
the treatment of Diabetes to the pre-clinical phase of drug
development. The goal of the second project is to compile a
database of gene-based markers and information to predict
potential drug toxicities, understand how specific drugs
function and identify new disease conditions.
|
|
|
Product Development Collaborations |
The major collaborations in the area of product development are
described below:
Bayer and Onyx are co-developing Bay 43-9006, a novel Raf Kinase
and VEGFR inhibitor that is intended to prevent tumor growth by
combining two anti-cancer activities: inhibition of tumor cell
proliferation and tumor angiogenesis. This collaboration results
in Onyx funding 50 percent of the development costs for
this compound. In return, Onyx has a 50 percent profit
share in the United States, where the companies may co-promote
the product. Everywhere else in the world except Japan, Bayer
intends to market the product exclusively and will share the
profits equally with Onyx. In Japan, Bayer will develop and
market the product exclusively and Onyx will get a royalty.
In September 2004, Bayer entered into a strategic alliance with
Schering-Plough. The alliance also includes co-operation in life
cycle management mainly for Avelox® and
Levitra®.
Vardenafil, the active ingredient of Levitra®,
researched by Bayer, is being marketed in co-operation with
GlaxoSmithKline in some markets. The co-operation also includes
life cycle management. In January 2005, we terminated our
Levitra® co-promotion agreement with GlaxoSmithKline
in most of the world outside of the United States in order to
exercise the marketing rights ourselves.
The Collaborative Development and License Agreement with Paratek
Pharmaceuticals for a novel aminomethylcycline antibiotic was
terminated in 2004.
It was decided to discontinue development of Novel Taxane since
the data from recently completed Phase II clinical studies
did not meet the pre-defined clinical target profile. Therefore,
this collaboration with Indena was terminated in 2004.
We supplement our portfolio of products of our own research and
development with in-licensed products, both on a global and a
national level. Recent examples are Zetia®, a remedy
to treat hypercholostemia, which we intend to co-market with
Schering-Plough in Japan, and Emselex®, a remedy to
treat urinary incontinence, which
23
we will distribute for Novartis in Germany. Zetia®
is presently under regulatory review in Japan (and has been
launched elsewhere). Emselex® has been launched in
January 2005.
Biological Products
Our Biological Products division focuses on recombinant protein
therapies and biological products (for example, blood plasma
products).
In December 2004, Bayer AG announced that an agreement had been
signed to sell the assets of its worldwide plasma products
business to a newly-formed corporation controlled by affiliates
of Cerberus Capital Management, L.P., New York, New York and
Ampersand Ventures, Wellesley, Massachusetts. The agreement
covers the products, facilities and employees representing the
plasma portion of the division. Key products include
Polyglobin®, Gamimune® N,
Gamunex® and Prolastin®. The
Kogenate® business is not affected by this agreement.
Kogenate® FS (Kogenate® Bayer
in the EU) is a genetically engineered recombinant version
of the protein FVIII. Patients with Hemophilia A cannot produce
sufficient FVIII, and their blood therefore cannot clot
properly. Physicians use both plasma-derived and recombinant
FVIII to treat Hemophilia A. Because recombinant products like
Kogenate® do not derive from human donors, the risk
that their users will inadvertently contract infection with HIV,
hepatitis or other viruses occasionally present in
plasma-derived products is greatly reduced.
We supply recombinant FVIII to ZLB Behring (established in
connection with the acquisition of Aventis Behring by CSL Ltd.)
which markets it under the brand name Helixate®
FS.
|
|
|
Plasma Products (our plasma business will be sold) |
Gamunex® is a plasma-derived concentrate of human
antibodies (chromatography-purified Immune Globulin Intravenous
or IGIV-C) registered with the health authorities in the United
States (August 2003), Canada (August 2003) and Germany (February
2004). Gamunex® represents the first completely new
IGIV therapy development by Bayer.
Gamimune®/Polyglobin® is a
plasma-derived concentrate of human antibodies (IGIV).
Physicians use it to treat immune system deficiencies as well as
for the treatment of some autoimmune disorders, in which the
immune system mistakenly attacks the bodys own tissues.
Prolastin® (alpha1-proteinase inhibitor human) is a
plasma-derived product, used for chronic therapy in individuals
with emphysema related to congenital alpha1-antitrypsin
(AAT) deficiency. AAT deficiency is an inherited disorder
that causes insufficient AAT in the body. This deficiency can
cause serious lung disease and, ultimately, emphysema.
The Biological Products divisions principal markets are
North America, Europe and Japan.
We generally distribute our products through governmental
agencies, wholesalers, pharmacies and hospitals as well as, to a
certain extent, directly to patients.
We do not experience any significant seasonality.
We produce plasma-derived products and, under a license from
Genentech, recombinant FVIII at our facilities in Clayton, North
Carolina and Berkeley, California in the United States. We
obtain raw plasma as well as some intermediates and supplies for
plasma-derived products from third-party U.S. suppliers. As
Biological
24
Products does not own plasma collection centers, we have to buy
raw plasma from third-party collection centers or other
manufacturers. The price and availability of raw plasma depends
on the available donor base, ongoing consolidation between
larger collectors and regulatory procedures. For our product
Kogenate®, we obtain raw materials and
packaging materials from diverse third-party suppliers
worldwide. As a rule, we approve our suppliers for each required
material. Where a required material is available from only one
supplier, our policy is to amass a strategic reserve. We
currently obtain a plasma-derived intermediate for
Kogenate® from the Clayton facility. Upon successful
divestiture of the Clayton facility, our Berkeley facility
intends to purchase the plasma-derived intermediate from the new
owner.
Our main competitors in the blood coagulation, proteinase
inhibitors and immune globulins markets are Baxter and ZLB
Behring.
Key research and product development projects include
Kogenate® Next Generation,
Kogenate® BIOSET, Prolastin®
(Alpha C), and IGIV-C (Gamunex®)
Expanded Indications.
|
|
|
|
|
|
|
Product |
|
Indication |
|
Status | |
|
|
|
|
| |
IGIV-C
|
|
Multiple Sclerosis New Indication |
|
|
Phase II |
|
IGIV-C
|
|
ITP (idiopathic thrombocytopenic purpura) Rapid Infusion |
|
|
Phase III |
|
IGIV-C
|
|
CIDP New Indication (Chronic inflammatory
demyelinating polyneuropathy) |
|
|
Phase III |
|
IGIV-C
|
|
PID (primary immune deficiency) Rapid Infusion |
|
|
Phase III |
|
|
|
|
Kogenate® Next Generation |
We have identified five constructs for potential
Kogenate® Next Generation
development; evaluation of proteins and technology is ongoing
and the decision to proceed with the initiation of clinical
trials is targeted for 2005.
In June 2003, Bayer signed an exclusivity agreement with
Opperbas Holding B.V. for use of Kogenate® FS
in proprietary formulation development. In August 2004,
Bayer and Opperbas Holding B.V. signed a binding term sheet
describing exclusive licensing and development milestones.
In November 2004, Bayer signed a license agreement with
Zilip-Pharma, a subsidiary of Opperbas Holding B.V., under which
Zilip-Pharma granted Bayer rights to develop Zilips
patented liposome technology for Factor VIII. Bayer plans
to develop and commercialize a new, long-lasting
Kogenate® product and start Phase 1 trials
utilizing Kogenate® FS in combination with
liposome technology in 2005.
The agreement with Avigen, signed in 2000, to develop Factor IX
gene therapy for Hemophilia B patients, was terminated.
|
|
|
Kogenate®-FS BIO SET® Delivery System |
Kogenate® with BIO-SET® is a recombinant
Factor VIII with a self-contained delivery system that
eliminates the risk of accidental needlestick injuries during
reconstitution. The application for approval in the United
States was submitted to the FDA in the fourth quarter of 2003.
BIO-SET® received regulatory approval from Health
Canada in May 2004 and in Europe from the Commission of the
European Union in September 2004. A phased global launch is
planned to begin in 2005.
|
|
|
Plasma Products (our plasma business will be sold) |
|
|
|
Prolastin® Aerosolized AAT and Alpha-1 MP |
The Alpha-1 Modified Process (Alpha-1 MP; formerly Alpha-C)
project is the development of an improved Alpha-1 Proteinase
Inhibitor (A1-Pi, Prolastin®) with greater purity
and higher yield. It will be developed as an
25
intravenous formulation to treat congenital Alpha-1 antitrypsin
(AAT)-deficient patients and as an aerosol to treat patients
suffering from Cystic Fibrosis (CF). The intravenous
pharmacokinetic trial and a safety study in AAT deficient
patients is planned to start in the first half 2005 with an
anticipated launch in the United States in late 2007.
In October 2003, Bayer acquired exclusive rights for a new
advanced inhalation technology (AKITA) for the
administration of A1-Pi from Inamed GmbH, Germany. A launch of
the aerosol for treatment of CF patients is expected in the
United States in 2010.
|
|
|
IGIV-C Expanded Indications |
A number of studies are being conducted to enhance marketability
of Gamunex®. For the purpose of obtaining labeling
for new indications, a Phase II multiple sclerosis trial is
planned to be completed in 2005; and a Phase III CIDP
(neuropathy) trial is planned to be completed in 2006. To
support existing indications, rapid infusion in PID
Phase III (primary immune deficiency) and ITP
Phase III (ideopathic thrombocytopenic purpura) patients
was completed in 2004 and submitted to the FDA for rapid
infusion labeling.
The divisions main research and development facilities are
located in the United States, specifically in Clayton, North
Carolina, for Bioanalytic Development and Plasma Technology and
Berkeley, California, for Process Technology
(Kogenate®).
CONSUMER CARE, DIAGNOSTICS
This segment comprises the Consumer Care, Diagnostics and
Diabetes Care divisions. On June 1, 2004, the former
Diagnostics division was divided into two divisions
(Professional Testing Systems and Self Testing Systems), which
are now named Diagnostics and Diabetes Care, respectively.
The following table shows the segments performance in the
last three years.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2002 | |
|
2003 | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
|
(Euros in millions) | |
External net sales
|
|
|
3,755 |
|
|
|
3,336 |
|
|
|
3,311 |
|
|
Percentage of total sales
|
|
|
12.7 |
|
|
|
11.7 |
|
|
|
11.1 |
|
Intersegment sales
|
|
|
2 |
|
|
|
4 |
|
|
|
18 |
|
Operating result
|
|
|
593 |
|
|
|
601 |
|
|
|
400 |
|
|
thereof special
items(1)
|
|
|
214 |
|
|
|
268 |
|
|
|
(30 |
) |
|
|
(1) |
The significant special items are detailed in Item 5,
Operating and Financial Review and Prospects
Operating Results 2002, 2003 and 2004 Segment
Data. |
The segments sales by region for the past three years are
as follows:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2002 | |
|
2003 | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
|
(Euros in millions) | |
Europe
|
|
|
1,194 |
|
|
|
1,122 |
|
|
|
1,186 |
|
North America
|
|
|
1,581 |
|
|
|
1,504 |
|
|
|
1,440 |
|
Asia/ Pacific
|
|
|
456 |
|
|
|
302 |
|
|
|
289 |
|
Latin America/ Africa/ Middle East
|
|
|
524 |
|
|
|
408 |
|
|
|
396 |
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
|
3,755 |
|
|
|
3,336 |
|
|
|
3,311 |
|
|
|
|
|
|
|
|
|
|
|
26
The following table shows our sales during the past three years
by division:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Division |
|
2002 | |
|
2003 | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
|
(Euros in millions) | |
Consumer Care
|
|
|
1,716 |
|
|
|
1,403 |
|
|
|
1,336 |
|
Diagnostics (formerly Professional Testing Systems)
|
|
|
1,310 |
|
|
|
1,308 |
|
|
|
1,322 |
|
Diabetes Care (formerly Self Testing Systems)
|
|
|
729 |
|
|
|
625 |
|
|
|
653 |
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
|
3,755 |
|
|
|
3,336 |
|
|
|
3,311 |
|
|
|
|
|
|
|
|
|
|
|
2004 sales of the segments material products were
627 million
for the Ascensia® brand (representing
18.9 percent of total segment sales; compared to
578 million,
or 17.3 percent, in 2003 and
689 million,
or 18.3 percent, in 2002),
615 million
for
Aspirin®(1)
(representing 18.6 percent of total segment sales; compared
to
574 million,
or 17.2 percent, in 2003 and
589 million,
or 15.7 percent, in 2002) and
441 million
for the Advia® Centaur System (representing
13.3 percent of total segment sales; compared to
387 million,
or 11.6 percent, in 2003 and
340 million,
or 9.1 percent, in 2002). Apart from these three products,
no product of this segment accounted for more than
5 percent of total segment sales in 2004, 2003 or 2002.
Segment Strategy
The objective of our Consumer Care division is to outpace market
growth in the over-the-counter (OTC) market and to improve
our global position.
The key strategic focus to exploit our organic growth potential
is on our analgesics business, mainly through
Aspirin®. In parallel, we are considering further
external growth opportunities in order to strengthen both our
product portfolio and our regional presence. On July 19,
2004, Bayer announced that it had agreed to acquire Roche
Consumer Health. Additionally, Bayer will acquire Roches
50 percent share of the 1996 Bayer/ Roche joint venture in
the United States and five production sites. The combined
organization will have its global headquarters in Morristown,
New Jersey. The transaction had, for the most part, closed by
January 1, 2005. On December 10, 2004, it was
announced that Bayer HealthCare had entered into an agreement
with Bristol-Myers Squibb under which Bayer Consumer Care would
handle OTC sales and marketing for Pravachol®
(pravastatin) 20mg in the United States, should the FDA
approve OTC use of the drug. Bristol-Myers Squibb additionally
announced on December 10, 2004 its intent to pursue FDA
approval of Pravachol® (pravastatin sodium) as an
OTC cholesterol-lowering therapy.
Our Diagnostics division consists of four strategic areas:
Central Laboratory Testing, Near Patient Testing, Molecular
Testing (former Nucleic Acid Diagnostics) and Viterion
TeleHealthcare LLC as a joint venture with Matsushita Electric
Industrial Co., Ltd.
The overall objective of Diagnostics is to exceed industry sales
growth rates in the markets where we compete and to achieve a
long-term sustainable position with above industry average
profitability.
We strive to reach these objectives by introducing innovative
solutions to improve the overall operating efficiencies of our
diagnostics customers by focusing our efforts in building a
product portfolio with breadth and depth.
The Diabetes Care divisions objective is to increase
market share and improve profitability to reach average industry
benchmarks.
|
|
(1) |
The figures include CardioAspirin, which is partially
distributed by our Pharmaceuticals division. |
27
To achieve our overall goal in the Diabetes Care division, we
are expanding our product offering by developing second and
third generations of meters and strips that are more intuitive
and easier to use, resulting in glucose testing with minimal
pain for diabetic patients. To support our objectives, we
continue to develop our strategic partnerships in desired areas
of expertise to complement our in-house strengths.
Consumer Care
Our Consumer Care division develops and markets OTC medications
(analgesics, cough and cold, dermatological and gastrointestinal
remedies), as well as vitamin and nutritional supplements.
The analgesics market comprises pain relief products both in
oral form (for example, pills and tablets) and for topical use
(for example, ointments and salves). We concentrate primarily on
the oral products segment. Our OTC products face competition
from prescription drugs, for example cyclooxygenase (COX-II)
inhibitor pain relievers.
Aspirin® (Bayer® brand aspirin in the
United States) is a nonsteroidal anti-inflammatory drug (NSAID).
It is used for pain relief and, in countries where so indicated,
for the prevention of heart attacks. Aleve® is a
nonprescription strength version of the analgesic naproxen
sodium. Aleve® is a long-lasting pain reliever and
can be used for fever reduction. Our Midol® product
family, which competes in the menstrual pain relief category,
comprises several specific products, for example, Maximum
Strength Menstrual Formula, Teen Formula, PMS and Cramp Pain
and, in 2004, we introduced Midol® Extended
Relief (tm).
|
|
|
CardioAspirin (see Pharmaceuticals
Major Products) |
CardioAspirin (e.g., Aspirin® Protect in
Germany and Aspirin Regimen Bayer in the United States)
refers to Bayers collective group of products (in both our
Consumer Care and Pharmaceuticals divisions) that are
professionally indicated for the prevention of an MI (myocardial
infarction, or heart attack) in either those individuals who
have already had an initial MI (secondary prevention) or in
individuals deemed at risk for a first MI by their physician
(primary prevention). These products vary in status (whether or
not a prescription is required) based on local regulations. We
face competition in the cardiovascular marketplace from both
over-the-counter and prescription drugs which claim secondary
and/or primary prevention benefits.
Within the total cough and cold market, we concentrate on the
cold/flu remedy segment. This OTC category faces threats from
non-medicinal remedies (for example, nutritional or
herbal products), as well as from preventive medicines available
by prescription or under development.
Alka-Seltzer Plus®, marketed in the United States,
is a product to relieve symptoms accompanying the common cold.
Tabcin®, primarily marketed in Latin America, is a
product line similar to Alka-Seltzer Plus®.
Aleve® Cold & Sinus is a
long-lasting combination of analgesic naproxen sodium and nasal
decongestant.
The dermatological category includes a broad range of skin
treatments. Within this market, we focus on the antifungal
category, which in turn consists of three sub-segments:
gynecological, dermatological and general topical/other
antifungals. All topical dermatologicals face significant
threats from the prescription drug area, as well as from locally
marketed generic products and low-price brands.
Canesten® is a treatment for vaginal yeast
infections, athletes foot and other dermatological fungal
problems. Rid® is a topical head lice treatment
marketed only in the United States.
28
The gastrointestinal (GI) category includes antacids,
anti-gas products, digestives, laxatives and anti-diarrheals.
Alka-Seltzer® is used for speedy relief of acid
indigestion, sour stomach or heartburn with headache, or body
aches and pains. Phillips Milk of Magnesia® is
a saline laxative used as an overnight remedy for constipation
and acid indigestion, heartburn or sour stomach that may
accompany it. Talcid® is used for the relief of
symptoms from heartburn and acid indigestion.
The nutritionals category is very broad, encompassing vitamins,
minerals, multi-vitamins/minerals, herbals, sports nutrition and
specialty supplements in many different forms. Applicable
regulations vary greatly, both from country to country and
across nutritional segments (for example, herbals vs. vitamins).
As a general rule, however, regulation of nutritionals tends to
be less stringent than that of other OTC products. Bayers
primary interests in the nutritionals field are in the vitamin
and mineral (especially multi-vitamins/minerals) areas.
One-A-Day® multivitamins offer a variety of special
formulations, such as Mens, Womens, 55 Plus,
Maximum, Essential and
WeightSmarttm
formulas. Flintstones® are multivitamin dietary
supplements containing (depending on type) 10-19 essential
nutrients for children ages 2-12.
Major brands acquired in the Roche Consumer Health acquisition
include Supradyn®, Bepanthen®,
Rennie®, Redoxon®, Aleve®,
Flanax® and Berocca® (formerly,
Aleve® sales and profits in the United States were
shared with Roche as part of the Bayer/ Roche joint venture
see Consumer Care,
Diagnostics Segment Strategy Consumer
Care).
In 2004, we launched Midol® Extended
Relief (tm)
and several new One-A-Day line extensions.
Our Consumer Care division focuses on the OTC market for
medicinal products that consumers may generally purchase without
a prescription.
The division experiences moderate seasonality, primarily due to
the cough/cold market.
The typical sales and marketing channels of the division outside
Europe are supermarket chains, drugstores and other mass
marketers. In Europe, however, pharmacies are the usual
distribution channel.
Consumer Care procures some high-volume raw materials internally
from within Bayer HealthCare. Our major externally procured
high-volume raw materials are sodium citrate, sodium
bicarbonate, citric acid and ascorbic acid. These are readily
available and are usually not subject to significant price
fluctuations. Changes in oil and energy prices can affect a few
key items, such as phenol, a basic material for our major
ingredient acetylsalicylic acid and aluminum foil. We diversify
our raw materials sources internationally to help balance
business risk.
We regard GlaxoSmithKline, Johnson & Johnson, Pfizer
and Wyeth as our major competitors in the Consumer Care business.
Consumer Care focuses its research and development activities on
identifying, developing and launching products and initiatives
that can contribute to achieving business growth through:
|
|
|
|
|
efficient development of new products and indications to support
current brands; and |
|
|
|
product development, clinical and regulatory strategies, which
provide opportunity to capitalize on new technologies, expanded
label indications and reclassifications of products from those
for which a prescription is required to those dispensed
over-the-counter. |
29
The divisions primary research and development facilities
are located in Morristown, New Jersey. After the acquisition of
the Roche Consumer Health business, research and development for
the new organization is performed at Bayer Consumer Care
headquarters in Morristown, New Jersey and at the Roche Consumer
Health site in Gaillard, France.
Diagnostics
The Diagnostics division is headquartered in Tarrytown, New
York. We support customers with an extensive portfolio of
products for the Central Laboratory, Near Patient Testing, and
Molecular Testing environments. These products serve in the
assessment and management of health in such areas as infectious
diseases, cardiovascular disease, oncology, virology,
womens health and the home health care sector.
|
|
|
Central Laboratory Testing (formerly Laboratory Testing) |
The ADVIA® family of
products is the centerpiece of our Central Laboratory Testing
portfolio, which provides a wide range of solutions for the
laboratory. ADVIA® products include medium- and
high-throughput systems for immuno-diagnostics (the measurement
of such substances as proteins, steroids, drugs and antibodies
in patients blood), clinical chemistry, hematology and
other diagnostic disciplines. The main systems include ADVIA
Centaur®, Advia®2400 and, for the
laboratory integration and automation solutions,
LabCell® and
WorkCell(TM).
In addition to broadening our ADVIA® product line,
we have continued to strengthen its market position in 2004 with
the introduction of two FDA-approved Hepatitis B assays:
anti-HBc IgM and anti-HBs. FDA approval for three additional
Hepatitis assays (two Hepatitis B and one Hepatitis C) was
received in late 2004. These assays will be launched in 2005.
FDA clearance was also received for two additional claims for
our BNP test, a high-value cardiac marker.
We provide a variety of solutions
for the Near Patient Testing environment, both in the hospital
and in physicians office laboratories. For the critical
care environment, we offer the
Rapid(TM)
family of instruments and reagents for the measurement of blood
gases and electrolytes. In the field of urinalysis, we offer the
Multistix® family of urine reagent strips for visual
reading of up to 10 parameters and the Clinitek®
line of instruments for automated sample analysis. We also offer
the DCA 2000®+ system that provides diagnostic tests
for diabetes and kidney disease management.
|
|
|
Molecular Testing (formerly Nucleic Acid Diagnostics) |
Molecular Testing offers a complete virology infectious disease
portfolio including quantitative and qualitative analysis as
well as genotyping and resistance testing. For highly specific
testing of infectious diseases, we offer a family of DNA probes
under the VERSANT® brand for the testing of HIV and
Hepatitis B and C. Molecular techniques detect nucleic acids
such as DNA and RNA to allow for effective treatment of
infectious and other diseases. In December 2003, we received CE
mark certification for our Genotypic HIV resistance test. This
genotyping kit contains the first CE-cleared product for
genotypic HIV resistance testing and will allow us to
commercially distribute the product in Europe.
The joint venture with Matsushita
Electric
Industrial(TM)
Co. Ltd. established the subsidiary
Viterion(TM)
TeleHealthcare LLC, an independent company that is marketing
products and services for the telemedicine sector, in 2003. Main
products are the
Viterion(TM)
100 TeleHealth Monitor, a compact home health care monitor and
the
Viterion(TM)
500 TeleHealth Monitor, a state-of-the-art home health care
monitor.
30
Products launched in 2004 include the following:
|
|
|
|
|
Product/Brand Name |
|
Principal application |
|
Status(1) |
|
|
|
|
|
ADVIA Centaur® menu expansion
|
|
Infectious disease, two |
|
Launched throughout 2004 |
|
|
additional claims for BNP |
|
|
ADVIA IMS® 800i menu expansion
|
|
Integrated immunodiagnostics and |
|
Launched throughout 2004 |
|
|
clinical chemistry |
|
|
ADVIA® 1200
|
|
Low- to medium-volume clinical |
|
Launched in November 2004 |
|
|
chemistry analyzer |
|
|
ADVIA® 2120
|
|
2nd generation hematology |
|
Launched in May 2004 |
|
|
platform to ADVIA® 120 |
|
|
|
|
(1) |
The term throughout refers to the fact that there
are various versions of the products that were launched at
different times throughout the year; launched in
refers to a single product. |
Our Diagnostics division markets its products both directly and
through a network of distributors. Our principal markets include
North America, Western Europe and Japan.
Diagnostics division sales are typically lower in the first
quarter, but show a slightly stronger performance in the fourth
quarter.
We market our Central Laboratory and Molecular Testing products,
as well as most of our Near Patient Testing products, directly
to customers, who are primarily reference or private
laboratories and hospitals. In the Near Patient Testing segment,
we market urine chemistry primarily through distributors. We
market our TeleHealthcare products directly to home health care
agencies, disease management companies and the government.
We manufacture or assemble a significant portion of our own
products. In order to do so, we rely on a supplier management
process to supply raw materials, sub-assemblies and finished
goods on an OEM (original equipment manufacturer) basis. Most of
our direct materials are readily available commodities.
Typically, these materials are not subject to significant
changes in price or availability. We do require some direct or
OEM materials, for example antigens and blood chemistry systems,
for the ADVIA® systems. If these were to become
unavailable, the divisions results of operations would be
impacted. In these instances, we maintain strategic reserves of
selected direct materials or finished products to avoid
interruptions in our customers continuous and reliable
supply.
Our primary competitors are:
|
|
|
|
|
Central Laboratory Testing: Abbott, Roche, Beckman
Coulter, Dade Behring and Johnson & Johnson; |
|
|
|
Molecular Testing: Roche, Abbott and Gen-Probe; |
|
|
|
Near Patient Testing: Roche, Radiometer and
Instrumentation Laboratory; |
|
|
|
TeleHealthcare: HomMed, American Telecare, Health Hero,
Philips Medical, Alere Medical. |
Our Diagnostics division focuses its research and development
activities primarily on strengthening its core product lines and
on entering the market for genomic-based assays:
|
|
|
|
|
in Central Laboratory Testing, through development of the
ADVIA® family of systems and in the expansion of
assays in growth areas; |
|
|
|
in Molecular Testing, through menu expansion of assays for
infectious disease and automation; and |
31
|
|
|
|
|
in Near Patient Testing, through enhancements of our Rapid
systems and Clinitek products, and entry into the point-of-care
immunoassay market. |
The divisions primary research and development facilities
are located in the United States: Tarrytown, New York;
Edgewater, Cambridge and Walpole, Massachusetts and Berkeley,
California.
We currently have a number of products in late stages of
development. Depending on completion of clinical trials and
subsequent grant of any necessary FDA approvals, we expect to
launch these products during the periods indicated below. These
products are:
|
|
|
|
|
Product/Brand Name |
|
Principal Application |
|
Status(1) |
|
|
|
|
|
ADVIA Centaur® CP
|
|
Medium-volume immunoassay analyzer |
|
Launch planned for 2005 |
Rabidlab® 1200
|
|
Blood gas/electrolyte analyzer |
|
Launch planned for 2005 |
ADVIA Centaur® menu expansion
|
|
Completion of full infectious disease panel, autoimmune and
transplant drug monitoring |
|
Launch planned throughout 2005 |
ADVIA IMS® 800i menu expansion
|
|
Menu expansion for clinical chemistry |
|
Launches planned throughout 2005 |
|
|
(1) |
The term launch(es) planned throughout refers to the
fact that there are multiple products that we expect to launch
at different times throughout the year; launch planned
for refers to a single product. |
In July 2004, we entered into a collaboration with peS
Gesellschaft fuer medizinische Diagnosesysteme mbH and Siemens
Medical Solutions. The partners plan to develop and
commercialize a point-of-care immunoassay system that will allow
rapid and accurate diagnosis of various pathological conditions.
We continue to maintain an exclusive worldwide development and
supply agreement with Amersham Biosciences Corp. for the joint
development of assays and instrumentation in the field of human
immunodeficiency virus (HIV) sequencing, as well as
sequencing of other important infectious disease-causing
pathogens.
Diabetes Care
The Diabetes Care division is headquartered in Elkhart, Indiana
and is a midsize Diabetes Care player. We support customers by
delivering innovative products and services that empower people
with diabetes to improve their quality of life.
In the Diabetes Care division, we continue to expand the
Ascensia® brand by introducing several new blood
glucose monitoring products. Our key products include the
Ascensia® Breeze®/ Confirm® and the
Ascensia® DEX®/ ESPRIT® blood glucose
meters, which incorporate a 10-test disc to provide greater
convenience to patients who test their blood sugar levels
several times per day. Another key product is the
Ascensia® Contour® meter, which uses a single
test strip. The Ascensia ELITE® is a versatile blood
glucose meter that serves a wide spectrum of patient needs.
In October 2004, we launched the Ascensia®
BRIO®. Ascensia® BRIO® is a
single-strip, whole blood glucose monitoring system targeted to
compete in selected lower priced markets; i.e., in Italy
and France as well as in selected segments in the
U.S. market, i.e., Medicare/ Medicaid.
32
We channel our Diabetes Care products to the consumer market
through distributors and large pharmacy and retail chains. Our
principal markets include North America, Western Europe and
Japan.
Diabetes Care sales are typically lower in the first quarter,
but show a slightly stronger performance in the fourth quarter.
Our single manufacturing facility of Diabetes Care is located in
Mishawaka, Indiana. We manufacture and/or assemble approximately
one third (by units) of our own products with the balance coming
from OEM suppliers. We rely on a supplier management process to
supply raw materials, sub-assemblies and finished goods, of
which most are contractually controlled and are not subject to
significant changes in price or availability.
We do require some direct or OEM materials that would impact our
results of operations if they were to become unavailable. These
materials include, for in-house manufacturing, customized
integrated circuits and sensors for the Ascensia®
Breeze/ Confirm® bloodsugar monitoring system, as well
as OEM Ascensia® Contour/ Entrust® meters and
strips. In these instances, we maintain strategic reserves of
selected direct materials or finished products to avoid
interruptions in our customers continuous and reliable
supply. We maintain a global supplier base with the majority of
materials and products being sourced from South-East Asia.
Our primary competitors in the diabetes care market are: Roche
Diagnostics, Lifescan (a Johnson & Johnson company) and
Abbott Diagnostics.
Our Diabetes Care division focuses its research and development
activities primarily on strengthening its core product lines and
on expanding into high growth/high margin segments of the
market. We achieve this through internal development and OEM of
mass market, user-friendly whole blood glucose monitoring
systems and by focusing research on a minimally invasive system,
requiring only a small blood sample and having a short testing
time, coupled with the convenience of no test strip handling. We
are also investing in technologies that will allow glucose
monitoring without painful invasive sampling of body fluids.
The divisions research and development facility is located
in the United States in Elkhart, Indiana.
During 2003 and 2004, several new Ascensia® systems
have been introduced in the marketplace. During 2005, our
research and development will continue the support of these
newer systems and also will be developing next generation
systems that we intend to introduce in 2006 and thereafter.
We continue to maintain a licensing agreement with Sontra
Medical Corporation for their continuous non-invasive glucose
monitoring technology, including exclusive worldwide rights to
the intellectual property in Sontras
SonoPrep(tm)
ultrasonic skin permeation technology for the continuous
non-invasive glucose monitoring field.
ANIMAL HEALTH
Overview
Our Animal Health segment researches, develops and markets new
products for the health care of animals. These products are
divided between the two business units Food Animal Products
(formerly Livestock Products) and Companion Animal Products.
This range of products is supplemented by a line of farm hygiene
products as well as cosmetic care products.
33
The following table shows the segments performance for the
last three years.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2002 | |
|
2003 | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
|
(Euros in millions) | |
External net sales
|
|
|
850 |
|
|
|
790 |
|
|
|
786 |
|
|
Percentage of total sales
|
|
|
2.9 |
|
|
|
2.8 |
|
|
|
2.6 |
|
Intersegment sales
|
|
|
1 |
|
|
|
8 |
|
|
|
4 |
|
Operating result
|
|
|
168 |
|
|
|
172 |
|
|
|
157 |
|
|
thereof special
items(1)
|
|
|
(11 |
) |
|
|
22 |
|
|
|
0 |
|
|
|
(1) |
The significant special items are detailed in Item 5,
Operating and Financial Review and Prospects
Operating Results 2002, 2003 and 2004 Segment
Data. |
The Animal Health segment sales by region for the past three
years are as follows:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2002 | |
|
2003 | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
|
(Euros in millions) | |
Europe
|
|
|
243 |
|
|
|
242 |
|
|
|
245 |
|
North America
|
|
|
337 |
|
|
|
305 |
|
|
|
295 |
|
Asia/ Pacific
|
|
|
136 |
|
|
|
122 |
|
|
|
120 |
|
Latin America/ Africa/ Middle East
|
|
|
134 |
|
|
|
121 |
|
|
|
126 |
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
|
850 |
|
|
|
790 |
|
|
|
786 |
|
|
|
|
|
|
|
|
|
|
|
The following table shows our sales during the past three years
for the two business units.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2002 | |
|
2003 | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
|
(Euros in millions) | |
Food Animal
|
|
|
414 |
|
|
|
383 |
|
|
|
375 |
|
Companion Animal
|
|
|
436 |
|
|
|
407 |
|
|
|
411 |
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
|
850 |
|
|
|
790 |
|
|
|
786 |
|
|
|
|
|
|
|
|
|
|
|
2004 sales of the segments material products were
206 million
for the Advantage® (including
Combi)/K9Advantix® product family (representing
26.2 percent of total segment sales; compared to
196 million,
or 24.8 percent, in 2003 and
205 million,
or 24.1 percent, in 2002) and
160 million
for Baytril® (representing 20.4 percent of
total segment sales; compared to
170 million,
or 21.5 percent, in 2003 and
183 million,
or 21.5 percent, in 2002). Apart from these two products,
no product of this segment accounted for more than
12 percent of total segment sales in 2004, 2003 or 2002.
Segment Strategy
Animal Health aims to be a worldwide leading company in the Food
Animal and Companion market and strives to be the preferred
partner for and provider of veterinary solutions.
It is part of our business strategy for Animal Health to sustain
its current profit position by focusing on attractive countries
and markets. Furthermore, Animal Health pursues a policy of
organic growth by exploiting existing core brands supported by
new business development activities. To complete our existing
product portfolio, Animal Health periodically evaluates the
possibility of acquisitions or strategic alliances. The Animal
Health segment collaborates closely with our Pharmaceuticals
division and CropScience segment as well as other life science
companies in research and development in order to bring to the
market new active ingredients and products that combat diseases
in animals.
34
Major Products
K9 Advantix® is a flea and tick control product in
an easy-to-use spot-on application form with additional
repelling effect against ticks and mosquitoes for dogs.
Advantage® is a flea control product in an
easy-to-use, spot-on application form for dogs and cats.
The Droncit® and Drontal® product family
offers solutions for the control of tapeworm and roundworm for
dogs and cats.
Bayticol® is a topical product against major tick
species that attack livestock animals.
Baycox® is a product for controlling coccidiosis in
poultry and in piglets.
The Baytril® family is our line of fluoroquinolone
antimicrobials for the treatment of severe bacterial infections
in animals.
These products consist of vaccines covering Foot-and-Mouth
Disease (FMD-vaccines) for livestock animals.
These are premixes or feed additives, e.g., vitamins, minerals
and others, to support our business model with proprietary
products like Baytril® and Baycox®.
Integrated into our Food Animal Products business is our
biosecurity management process that includes Farm Hygiene
products. These products include insecticides for fly control,
rodenticides against rats and mice (which now belong to our
CropScience segment but are also marketed by Animal Health in
some countries) and disinfectants against bacteria.
Markets and Distribution
The Animal Health business covers worldwide markets, including
emerging markets such as China, Vietnam and others in South-East
Asia. We divide our marketing activities into two main business
areas: marketing for food-producing animals, and marketing for
companion animals including horses.
On a worldwide basis, the activities of the Animal Health
segment are not subject to any significant seasonal effects.
Depending on national legislation, Animal Health products may be
available to end users on a prescription or non-prescription
basis. End users may purchase prescription products directly
from veterinarians or pharmacies with a written prescription
issued from a licensed practicing veterinarian. Also, based on
national legislation, non-prescription products may be available
through over-the-counter retailers, cooperatives, pet shops,
integrators in the livestock segment and other specialized
channels in the companion animal market.
We currently obtain the active pharmaceutical ingredients for
our veterinary pharmaceutical products either within the Bayer
Group or from third parties worldwide. We obtain additional
ingredients and packaging materials from diverse suppliers on a
worldwide basis. As a rule, we approve our suppliers for each
required material. We take measures in order to assure
continuous product supply and to reduce the effects of price
volatility. This includes entering into long-term contracts or
building strategic reserves of the material in question.
35
Our main pharmaceutical production facilities devoted to
formulation and packaging of our products for shipment are Kiel,
Germany and Shawnee, Kansas.
Merial, Pfizer and Intervet are our main competitors, with
Merial and Pfizer being active in both segments companion and
livestock animals and Intervet concentrating mainly on Food
Animal products. The global animal health market is
characterized by market consolidations and increasing
competitive pressure from generic products.
Research and Development
The Animal Health segment focuses its research and development
activities on antimicrobials, parasiticides and active
ingredients useful for the treatment of non-infectious diseases
such as renal failure, pain management, oncology and congestive
heart failure. A particular goal of our research and development
efforts is to provide the segment with innovative and
patent-protected products (new active ingredients, formulations
and application technologies).
The segments primary research and development facilities
are located in Monheim, Germany and Kansas City, Missouri.
We currently have several products or product families in late
stages of development or they are subject to regulatory
approval. We expect to launch these products between 2004 and
2009. Major products are:
|
|
|
|
|
Projects/Products |
|
Indication |
|
Status |
|
|
|
|
|
Endoparasiticide and ectoparasiticide combinations
|
|
Control of fleas, ticks, heartworm and gastrointestinal worms in
cats and dogs |
|
Launch/in registration/in clinical development |
Red mite control remedy
|
|
Poultry |
|
Submitted |
Baycox® calves
|
|
Coccidiosis control in calves |
|
In registration |
Baytril® swine (North America)
|
|
Antimicrobial infections in pigs |
|
In registration |
Pradofloxacin
|
|
Antimicrobial for dogs and cats |
|
In clinical development, two formulations in EU already submitted |
BAYER CROPSCIENCE
Overview
Bayer CropScience develops and markets chemical crop protection
products, seeds and integrated plant biotechnology solutions for
agricultural and non-agricultural uses. Bayer CropScience
operates through three business groups: Crop Protection,
Environmental Science and BioScience. Crop Protection markets
chemical crop protection products for the control of insects,
weeds and fungi (plant diseases) and develops products for
enhanced effectiveness against these target pests. Environmental
Science serves non-agricultural professional and consumer
markets worldwide, by developing and marketing products for
professional pest control, the green industry (including the
treatment of golf courses, lawn care and industrial vegetation
management), lawn, garden and household care, termite and vector
control, and rural hygiene. BioScience focuses on the research,
36
development and marketing of conventional seeds as well as plant
biotechnology products. The following table shows Bayer
CropSciences performance for the last three years.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2002(1) | |
|
2003 | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
|
(Euros in millions) | |
External net sales
|
|
|
4,697 |
|
|
|
5,764 |
|
|
|
5,946 |
|
|
Percentage of total sales
|
|
|
15.9 |
|
|
|
20.2 |
|
|
|
20.0 |
|
Intersegment sales
|
|
|
90 |
|
|
|
69 |
|
|
|
57 |
|
Operating result
|
|
|
(112 |
) |
|
|
342 |
|
|
|
492 |
|
|
thereof special
items(2)
|
|
|
67 |
|
|
|
(81 |
) |
|
|
(30 |
) |
|
|
(1) |
The figures contain sales from the acquired Aventis CropScience
business since June 2002. |
|
(2) |
The significant special items are detailed in Item 5,
Operating and Financial Review and Prospects
Operating Results 2002, 2003 and 2004 Segment
Data. |
Bayer CropSciences sales by region and totals for the past
three years are as follows:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2002 | |
|
2003 | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
|
(Euros in millions) | |
Europe
|
|
|
1,851 |
|
|
|
2,296 |
|
|
|
2,238 |
|
North America
|
|
|
1,024 |
|
|
|
1,339 |
|
|
|
1,412 |
|
Asia/ Pacific
|
|
|
797 |
|
|
|
963 |
|
|
|
927 |
|
Latin America/ Africa/ Middle East
|
|
|
1,025 |
|
|
|
1,166 |
|
|
|
1,369 |
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
|
4,697 |
|
|
|
5,764 |
|
|
|
5,946 |
|
|
|
|
|
|
|
|
|
|
|
The following table sets forth Bayer CropSciences sales
for the last three years, broken down by category of activity.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2002 | |
|
2003 | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
|
(Euros in millions) | |
Crop Protection
|
|
|
4,002 |
|
|
|
4,801 |
|
|
|
4,957 |
|
|
Insecticides
|
|
|
1,250 |
|
|
|
1,376 |
|
|
|
1,378 |
|
|
Fungicides
|
|
|
1,030 |
|
|
|
1,168 |
|
|
|
1,277 |
|
|
Herbicides
|
|
|
1,452 |
|
|
|
1,848 |
|
|
|
1,855 |
|
|
Seed Treatment
|
|
|
270 |
|
|
|
409 |
|
|
|
447 |
|
Environmental Science
|
|
|
605 |
|
|
|
692 |
|
|
|
678 |
|
BioScience
|
|
|
90 |
|
|
|
271 |
|
|
|
311 |
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
|
4,697 |
|
|
|
5,764 |
|
|
|
5,946 |
|
|
|
|
|
|
|
|
|
|
|
37
The following table shows the sales during the past three years
from the products that account for the largest portion of
segment sales.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2002 | |
|
2003 | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
|
|
|
Percentage of | |
|
|
|
Percentage of | |
|
|
|
Percentage of | |
Product |
|
Sales | |
|
Segment Sales | |
|
Sales | |
|
Segment Sales | |
|
Sales | |
|
Segment Sales | |
|
|
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
|
(Euros in | |
|
|
|
(Euros in | |
|
|
|
(Euros in | |
|
|
|
|
millions) | |
|
|
|
millions) | |
|
|
|
millions) | |
|
|
Confidor®/ Gaucho®/ Admire®/
Merit®(a)
(Insectides/ Seed Treatment/ Environmental Sciences)
|
|
|
561 |
|
|
|
11.9 |
|
|
|
590 |
|
|
|
10.2 |
|
|
|
603 |
|
|
|
10.1 |
|
Folicur®/ Raxil® (Fungicides/ Seed
Treatment)
|
|
|
260 |
|
|
|
5.5 |
|
|
|
315 |
|
|
|
5.5 |
|
|
|
411 |
|
|
|
6.9 |
|
FLINT®/ Stratego®/ Sphere®
(Fungicides)
|
|
|
159 |
|
|
|
3.4 |
|
|
|
200 |
|
|
|
3.5 |
|
|
|
240 |
|
|
|
4.0 |
|
Puma®(b)
(Herbicides)
|
|
|
92 |
|
|
|
2.0 |
|
|
|
226 |
|
|
|
3.9 |
|
|
|
227 |
|
|
|
3.8 |
|
Basta®/
Liberty®(b)
(Herbicides)
|
|
|
70 |
|
|
|
1.5 |
|
|
|
159 |
|
|
|
2.8 |
|
|
|
197 |
|
|
|
3.3 |
|
Decis®/
K-Othrine®(b)
(Insecticides/ Environmental Science)
|
|
|
87 |
|
|
|
1.9 |
|
|
|
159 |
|
|
|
2.8 |
|
|
|
172 |
|
|
|
2.9 |
|
Betanal®(b)
(Herbicides)
|
|
|
41 |
|
|
|
0.9 |
|
|
|
143 |
|
|
|
2.5 |
|
|
|
144 |
|
|
|
2.4 |
|
Fenikan®(b)
(Herbicides)
|
|
|
71 |
|
|
|
1.5 |
|
|
|
115 |
|
|
|
2.0 |
|
|
|
118 |
|
|
|
2.0 |
|
Temik®(b)
(Insecticides)
|
|
|
59 |
|
|
|
1.3 |
|
|
|
90 |
|
|
|
1.6 |
|
|
|
109 |
|
|
|
1.8 |
|
Aliette®(b)
(Fungicides)
|
|
|
64 |
|
|
|
1.4 |
|
|
|
107 |
|
|
|
1.9 |
|
|
|
99 |
|
|
|
1.7 |
|
Other
|
|
|
3,233 |
|
|
|
68.7 |
|
|
|
3,660 |
|
|
|
63.3 |
|
|
|
3,626 |
|
|
|
61.1 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
|
4,697 |
|
|
|
|
|
|
|
5,764 |
|
|
|
|
|
|
|
5,946 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
(a) |
|
The active ingredient imidacloprid contained in these products
is also used in the Animal Health segments
Advantage® product. |
|
(b) |
|
Sales after the acquisition of the Aventis CropScience group
(June 2002). |
Segment Strategy
We aspire to be a leading partner for the production of quality
food, feed and fiber. Our mission is to become the worlds
leading provider of innovative products and combined solutions
for agriculture and environmental health. We strive to build
long-term, consistent, predictable and mutually beneficial
partnerships with our customers. We conduct our business
responsibly, aiming to fulfill our commitment to sustainable
agriculture and to achieve long-term profitable growth.
Key factors in achieving our profitability targets are new
product launches, the realization of synergies, strict cost
management and portfolio streamlining. In 2004, we launched an
initiative to further enhance efficiency in all areas of Bayer
CropScience by improving internal business processes and through
adjustments in the field of research and development which are
intended to lead to a reduction of R&D costs in the medium
term.
With its Crop Protection business, Bayer CropScience strives to
maintain its leading position in the crop protection industry
(based on
sales)(2)
by utilizing its broad regional representation and a
well-balanced portfolio comprising innovative, high-performance
insecticides, fungicides, herbicides and seed treatment
products. A key growth driver is the continuous introduction of
new products from our research and development pipeline and an
innovative life cycle management.
Environmental Science is among the leading suppliers for
non-agricultural pest control solutions worldwide (in terms of
sales). Our objective is to strengthen this market position by
focusing on the continuous optimization
|
|
(2) |
This statement is based on 2003 and first half of 2004 data
published in AgriFutura, The newsletter of Phillips
McDougall Agriservice, No. 53 (March 2004) and
No. 58 (August 2004); data for the full year 2004 have
not yet been published. |
38
of our portfolio, strong partnerships with our customers and
proximity innovation, the ability to offer
brand-connected solutions which are customized to meet the needs
of our professional and consumer customers.
BioScience is an international player in the research,
development and marketing of seeds and solutions derived from
plant biotechnology and breeding. Our strategic approach
comprises three specific business fields:
|
|
|
|
|
Agricultural Crops focuses on delivering seeds and crops with
improved performance and productivity, particularly with respect
to our core crops cotton, oilseed rape (canola) and rice. |
|
|
|
In New Business Ventures, we are developing innovative
plant-derived materials for applications in fields such as
health, biomaterials and nutrition. |
|
|
|
In the Vegetables field, where the Nunhems unit of BioScience is
among the leading developers and suppliers of high quality
vegetable seed varieties (based on sales), we intend to pursue
growth opportunities. |
Major Products
Imidacloprid (major brands: Confidor®,
Admire®) is an active ingredient in the chemical
class of neonicotinoids. It controls a broad range of pests,
including aphids, thrips, whiteflies, leafhoppers, locusts,
leafminers, wireworms and many species of beetles, and is
suitable for a wide variety of application methods, including
foliar spray, soil drench, seed treatment and drip irrigation.
Imidacloprid is now marketed in more than 100 countries for use
on numerous important crops.
Deltamethrin (major brand: Decis®) is a
broad-spectrum pyrethroid insecticide. It is being used
primarily against chewing and biting insects, and is also
effective against various sucking pests. Decis® is
marketed in more than 100 countries for use on a wide range of
crops (including cotton, soybeans, vegetables and cereals).
Aldicarb (major brand: Temik®) is a broad-spectrum
carbamate insecticide and nematicide in granular form.
Temik® is applied to soil to protect crop roots from
insects and nematodes and to protect against pests such as
aphids or mites. Temik® is used on a large number of
crops, such as cotton, citrus and potatoes.
Tebuconazole (major brand: Folicur®) is a
broad-spectrum fungicide sold in about 100 countries and
effective in more than 90 crops. Folicur® is
especially effective against Fusarium and rusts as well as many
other fungal diseases in cereals. Folicur® has very
good efficacy against soybean rust. Folicur® and
other tebuconazole containing mixtures are available in many
liquid or solid formulations adapted to our customers
needs.
Trifloxystrobin (major brand: Flint®), the active
ingredient of the Flint® product family is sold in
about 80 countries. The product range consists of solo products
and several co-formulations (e.g., Stratego®,
Sphere®), all tailor-made to meet the specific
requirements of highly diverse crop production systems under
various climatic conditions. Good crop safety and a broad and
well-balanced disease control spectrum, complemented by
beneficial physiological effects on yield, quality and
shelf-life of fruit and grain, make these products well-suited
for use in fungicide spray programs on a wide range of crops.
Fosetyl-Al (major brand: Aliette®) is a fungicide
used especially against downy mildew fungi in vines, fruits and
vegetables. A key property of Fosetyl-Al is its upward and
downward mobility in plants. Sprayed on leaves, it is absorbed
and transported inside the plants downward to the roots to
protect them against attack from fungi in the soil and it is
re-directed inside the plants upward to protect newly emerging
leaves. Fosetyl-Al is used in foliar sprays and soil drenches as
a straight product under our lead brand Aliette® and
in various combinations under brands, such as Mikal®
or Valiant®.
39
Fenoxaprop-P-ethyl (major brand: Puma®), Bayer
CropSciences best selling herbicide, is used in more than
73 countries and is one of the leading products used worldwide
against grass weeds in cereals, rice, soybeans and canola. It
offers a consistently high level of control of grass weed
problems under a wide range of conditions.
Glufosinate-Ammonium (major brand: Basta®) is a
post-emergence herbicide with a broad spectrum of efficacy
against annual and perennial weeds and grasses. It is primarily
used on perennial tree crops, vegetables, non-crop areas and as
a harvest aid. Liberty®, introduced in Canada and
the United States, refers to the registered trade name of
glufosinate-ammonium applied on herbicide-tolerant crops.
The active ingredients phenmedipham, desmedipham and
ethofumesate make up the Betanal® product family,
the basis of weed control systems for various beet varieties.
Ongoing improvements in the efficiency and range of uses of
these products have extended the life cycle of the product
family, resulting in its strong position in the sugar beet
market.
The insecticidal active ingredient imidacloprid (major brand:
Gaucho®) is Bayer CropSciences best selling
seed treatment product. It is marketed in over 70 countries for
the treatment of early season pests and soil and leaf pests in
key crops such as sugarbeet, corn, cereals and cotton.
Clothianidin (major brand: Poncho®) is a new active
ingredient in the chemical class of neonicotinoids, jointly
developed by Sumitomo Chemical Takeda Agro Co. Ltd. and Bayer
CropScience AG. The active ingredient was developed primarily
for the control of the major soil and early season pests in
corn, sugarbeet, oilseed rape (canola), sunflower and cereals.
In 2003 and 2004, clothianidin has been introduced in, among
other countries, the United States, New Zealand and Austria.
Tebuconazole (major brand: Raxil®) is registered in
our most important markets worldwide as a seed treatment to
control seed and soil-borne diseases in cereals.
Imidacloprid-based Premise® is a termite control
product launched in the United States in 1996.
Merit®, another imidacloprid-based product, is used
in the green industry segment, in particular in turf and
ornamentals. It controls a large spectrum of insects such as
grubs and cutworms.
Deltamethrin (major brands: K-Othrine®,
Deltagard®), another important insecticide marketed
by Environmental Science, controls a large spectrum of flying
and crawling insects. Deltamethrin is recommended by the World
Health Organization and has been used for many years to control
insect-borne diseases such as malaria.
Maxforce® is an insecticide used in passive
treatment applications such as gels and baits. It contains
hydramethylnone or fipronil. Maxforce®s range
of products includes a large number of insecticides controlling
crawling insects.
Our products targeting non-professional users are marketed under
the umbrella brands Bayer Advanced® in the United
States and Bayer Garden® in Europe.
With Nunhems (Nunhems®), Bayer CropScience is one of
the leading developers and suppliers of high-quality vegetable
seed varieties that are marketed to professional outdoor and
greenhouse growers, plant raisers and the food processing and
service industries. The main crop seeds are carrots, onions,
melons, leeks and tomatoes.
FiberMax® cottonseed brand was launched in the
U.S. market in 1998. It was also introduced in Greece,
Spain, Turkey and some Latin American countries.
FiberMax® varieties offer cotton growers high
performance in lint yield and quality as well as advanced
technologies for insect and herbicide control.
40
InVigor® hybrid canola (oilseed rape) varieties are
available to farmers in Canada and the United States.
InVigor® hybrid canola varieties provide high yield
and require less cultivation. These hybrid varieties also have
tolerance to glufosinate-ammonium.
Arize(tm)
is the trademark for our hybrid rice seed offering a high-yield,
high quality solution requiring less seeds per hectare than
conventional rice. It has been introduced in India and the
Philippines.
Markets and Distribution
Europe has traditionally been Bayer CropSciences strongest
market, accounting for nearly 40 percent of our sales in
2004.
Due to the fact that more than 80 percent of Bayer
CropSciences business is realized in the northern
hemisphere, the business is affected by the seasonality of the
various crop and distribution cycles.
Bayer CropScience obtains a significant part of its raw
materials from within the Bayer Group (through 2004, including
the LANXESS Group) but also enters into agreements with
non-Bayer companies. Some raw materials can be subject to price
volatility caused by fluctuation in the price of oil, energy or
transport costs.
We market our Crop Protection products through a two- or
three-step distribution system, depending on local market
conditions. Under this system, products are sold either to
wholesalers or directly to retailers.
Environmental Science products are directed towards professional
and consumer markets. For each of these markets, the products
run through different distribution channels. For professional
markets, products are sold to the pest control industry, the
green industry, as well as the public health and rural hygiene
sectors. In the consumer business, lawn and garden products are
sold to end user consumers through specialized distribution
channels. Also, active ingredients are sold to marketers of
household products.
BioScience markets its seeds to end users, distributors and
processing industries. Plant biotechnology traits are either
distributed through out-licensing to seed companies, which
produce commercial seeds on the licensors behalf, or via
their own seed companies mainly through either the
InVigor® or FiberMax® brands. In some
cases, traits are provided to other companies that utilize the
technology in their own research and products.
Our main competitors in the Crop Protection business are
Syngenta, Monsanto, BASF, Dow AgroSciences and DuPont. Dow
AgroSciences and Syngenta are our main competitors in the
overall Environmental Science business. In the business of plant
biotechnology-based products and seeds, DuPont, Monsanto and
Syngenta are the market leaders.
Research and Development
Bayer CropScience operates a global research and development
network. While research is concentrated in specialized sites,
its development activities range from central facilities to
field testing stations across the globe, enabling product
testing in the relevant geographical areas.
Crop Protection Research and Development is globally represented
with main facilities in Monheim (headquarters) and
Frankfurt, Germany; Lyon and Sophia Antipolis, France; Stilwell,
Kansas and Raleigh, North Carolina; and Yuki City, Japan.
The responsibility of the Crop Protection Research and
Development function is to discover and develop
customer-focused, innovative and profitable solutions in crop
protection.
Research covers activities to identify new active ingredients
that can be developed as insecticides, fungicides or herbicides.
Genomics, high-throughput screening and combinatorial chemistry
are part of the technological platform to identify new lead
structures. Collaborations with research companies supplement
our internal research activities.
41
Once a compound is identified for development, its biological,
environmental and toxicological profile, as well as its economic
potential, is assessed. Suitable candidates are launched in the
market after having obtained any required regulatory approvals.
Bayer CropScience actively supports its products through
continuous life cycle management. This includes the development
of new formulations for existing active ingredients and
products, expanding their applicability to additional crops and
countries or improving handling and facilitating application of
the product by the end user.
The molecules discovered by Crop Protection Research are also
tested and evaluated in Environmental Science for potential
development. Molecules from other companies may be tested and
purchased if suitable. Development projects include passive
treatments (gels, baits) and innovative formulations to control
insects, as well as new herbicide products and new mixtures of
fungicides for the turf and ornamental market segments.
The primary BioScience research and development facilities are
located in Lyon, France; Haelen, The Netherlands; Gent, Belgium;
and Potsdam, Germany.
Plant biotechnology research and development is predominantly
directed towards agronomic and quality improvement. The
technologies include all relevant tools from
identifying the gene of interest to development to
improve key crops (cotton, oilseed rape (canola), rice) for
growers and industrial partners. Research activities range from
the exploration of novel agronomic traits to the discovery of
new plant-based specialty products for the Nutrition, Health and
BioMaterials markets.
The following new active ingredients were launched in 2004 or
are expected to be launched subject to regulatory approval in
2005:
|
|
|
|
|
New active ingredients |
|
Product Family |
|
Status |
|
|
|
|
|
Prothioconazole
|
|
Fungicides |
|
Launched in 2004 |
Spiromesifen
|
|
Insecticides |
|
Launch expected in 2005 |
Fluoxastrobin
|
|
Fungicides |
|
Launch expected in 2005 |
Prothioconazole (major brand: Proline®) is the most
recent development in triazole chemistry for broad spectrum
disease control. As part of crop resistance management,
prothioconazole-containing products will be used for foliar
(Proline®, Prosaro®, Input®)
and seed treatment applications (Redigo®) in
cereals, oilseed rape (canola), peanuts, dry beans and other
crops.
Spiromesifen (major brand: Oberon®) belongs to a new
chemical class named tetronic acids. Oberon® is a
new insecticide/miticide for foliar application in annual crops
against all important whitefly, mite and psyllid species.
Oberon® has been developed for worldwide use on
vegetables, fruits, cotton, corn, beans, tea and some
ornamentals.
Fluoxastrobin is a leaf-systemic, broad-spectrum strobilurin
with curative and protective properties. Products containing
fluoxastrobin will be used for foliar (major brand:
Fandango®) and seed treatment applications
(Bariton®, Scenic®) in cereals,
potatoes, vegetables, peanuts and other crops.
BAYER MATERIALSCIENCE
In the course of forming the LANXESS subgroup (corresponding to
our LANXESS segment), Wolff Walsrode and H.C. Starck, which are
parts of our former Chemicals segment, and parts of our former
Polymers business were combined in the Bayer MaterialScience
subgroup. The subgroup comprises our Materials and Systems
segments.
42
MATERIALS
Overview
Our segment Materials comprises the business units
Polycarbonates, Thermoplastic Polyurethanes and the two
subsidaries Wolff Walsrode and H.C. Starck. The following table
shows the segments performance for the last three years.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2002 | |
|
2003 | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
|
(Euros in millions) | |
External net sales
|
|
|
2,875 |
|
|
|
2,777 |
|
|
|
3,248 |
|
|
Percentage of total sales
|
|
|
9.7 |
|
|
|
9.7 |
|
|
|
10.9 |
|
Intersegment sales
|
|
|
24 |
|
|
|
23 |
|
|
|
27 |
|
Operating result
|
|
|
174 |
|
|
|
58 |
|
|
|
293 |
|
|
thereof special
items(1)
|
|
|
(2 |
) |
|
|
(29 |
) |
|
|
0 |
|
|
|
(1) |
The significant special items are detailed in Item 5,
Operating and Financial Review and Prospects
Operating Results 2002, 2003 and 2004 Segment
Data. |
The segments external sales, by region and in total, for
the past three years are as follows:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2002 | |
|
2003 | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
|
(Euro in millions) | |
Europe
|
|
|
1,229 |
|
|
|
1,246 |
|
|
|
1,382 |
|
North America
|
|
|
724 |
|
|
|
608 |
|
|
|
703 |
|
Asia/ Pacific
|
|
|
766 |
|
|
|
747 |
|
|
|
947 |
|
Latin America/ Africa/ Middle East
|
|
|
156 |
|
|
|
176 |
|
|
|
216 |
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
|
2,875 |
|
|
|
2,777 |
|
|
|
3,248 |
|
|
|
|
|
|
|
|
|
|
|
The following table sets forth the segments external
sales, broken down by category of activity, for the past three
years.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2002 | |
|
2003 | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
|
(Euro in millions) | |
Polycarbonates
|
|
|
1,742 |
|
|
|
1,713 |
|
|
|
2,035 |
|
Thermoplastic Polyurethanes
|
|
|
181 |
|
|
|
177 |
|
|
|
182 |
|
Wolff Walsrode
|
|
|
345 |
|
|
|
323 |
|
|
|
328 |
|
H.C. Starck
|
|
|
607 |
|
|
|
564 |
|
|
|
703 |
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
|
2,875 |
|
|
|
2,777 |
|
|
|
3,248 |
|
|
|
|
|
|
|
|
|
|
|
2004 sales of the segments material products were
1,088 million
for the Makrolon® product family (representing
33.5 percent of total segment sales; compared to
903 million,
or 32.5 percent, in 2003 and
943 million,
or 32.8 percent, in 2002) and
360 million
for Bayblend® (representing 11.1 percent of
total segment sales; compared to
312 million,
or 11.2 percent, in 2003 and
339 million,
or 11.8 percent, in 2002). Apart from these two products,
no product of this segment accounted for more than
5 percent of total segment sales in 2004, 2003 or 2002.
Segment Strategy
Our goal is to continue expanding our global market positions by
exploiting the growth potential of the new optimized portfolio
and focusing on our Asian investment projects. We are primarily
pursuing an organic growth strategy supported by both product
and process innovation and active portfolio management to
maintain a well-balanced commodity/specialty product mix.
Additionally, we also explore possibilities for external growth
through cooperations and joint ventures.
43
We aim to improve profit margins by continually streamlining our
existing product portfolio, implementing efficient cost
structures, eliminating capacity constraints and further
exploiting our regional growth potential. Through optimized
petrochemical purchasing strategies for all our businesses, we
aim to mitigate the risk of low operating results associated
with high feedstock prices.
For our polycarbonates business, we strive to achieve
cost-competitive world-scale facilities with state-of-the-art
technology.
To achieve further performance improvements, we are continuing
our stringent cost and efficiency programs in the Materials
segment. As announced in 2002, these programs also include
headcount reduction. In 2003 and 2004, total headcount reduction
amounted to 411.
Polycarbonates
With its broad product portfolio, our business unit
Polycarbonates (Polycarbonates, Polycarbonate Blends,
Polycarbonate Films and Sheets) includes some of the leading
global suppliers and manufacturers of engineering polycarbonates
(based on capacity). Our Bayer Sheet Europe GmbH (formerly
Makroform GmbH) has a strong position as a leading supplier of
polycarbonate sheets. Our products have chemical and physical
properties that enable them to resist very low or very high
operating temperatures as well as corrosive chemicals and
solvents.
|
|
|
Polycarbonates (Makrolon®/ APEC®) |
Polycarbonates are plastics that are transparent and highly
stable across a wide temperature range. Polycarbonates almost
completely dominate the field of optical data storage media,
such as pre-recorded and recordable CDs and DVDs, and are widely
used throughout the electrical/electronics segments in general
for injection molding purposes. The construction industry is
also a major user of polycarbonates, for example, for
polycarbonate sheet applications. Makrolon® is our
leading polycarbonate product range. Its key characteristics
include high transparency, heat resistance and toughness. It can
be both sterilized important for the food and
medical industries and recycled. Our other
polycarbonates include the APEC® range for high
temperature usage such as components for automobile headlights.
|
|
|
Polycarbonate Blends (Bayblend®/ Makroblend®) |
Blend technology can transform a palette of a few basic polymers
into a wide range of new, advanced polymers with tailored
properties, creating user-specific solutions. Polycarbonate
Blends are widely used in the automotive, electric/electronic
and business machine industries. Makroblend® is our
brand name for engineering thermoplastics blends based on
Polybutylene Terephthalate (PBT) or Polyethylene
Terephthalate (PET). The Bayblend® product lines of
amorphous, thermoplastic polymer blends based on polycarbonate
and ABS (acrylonitrile/butadiene/styrene) are our leading blends.
Polycarbonate films, Makrofol®, are made of our
polycarbonate Makrolon® and are characterized by
product attributes such as high heat resistance, good
printability and a very good graphic quality. The polycarbonate
films of our Makrofol® range are used for
applications such as instrument dials, automotive heater control
panels, nameplates and a variety of film insert moulding parts
(a combination of a backprinted and formed foil with
Makrolon® and Bayblend®) as well as for
high security identification cards.
Bayfol® is the trade name of our films made of
polycarbonate blends and other polymers. Bayfol® CR
films are noted for their superior chemical resistance and
enhanced flexibility compared with pure polycarbonate film. The
main application area is the IT industry with applications in
keypads or housings.
44
|
|
|
Polycarbonate Sheets (Fabricated Products) |
We also produce solid and multiwall sheets with a broad range of
characteristics for a wide variety of applications. These
materials consist of polycarbonates, polycarbonate blends or
thermoplastic polyesters. We market our sheets as
Makrolon®, Bayloy®,Vivak®
and Axpet®.
We sell the products of our Polycarbonates business entities to
thousands of customers worldwide. These customers include
injection-molding operators and a large number of
plastic-component manufacturers, whose products are
overwhelmingly used in the automotive, electrical, electrical
engineering, construction, data technology, medical and leisure
fields.
Depending on the region and the general economic situation,
sales of polycarbonates may show moderate seasonality.
Generally, sales are lower in the first quarter in all regions.
Bayer does not produce basic petrochemicals. The principal
petrochemical raw materials consumed by our Polycarbonates
business unit are acetone and phenol, supplied exclusively by
third parties. We do produce Bisphenol-A, which is a major
precursor of polycarbonate based on phenol and acetone. Our
costs are affected by fluctuations in raw material prices,
mainly driven by the price volatility of crude oil and benzene
prices. We typically procure third-party raw materials under
long-term oriented contracts that contain cost-based and market
price formulas, partially reducing raw material price
fluctuation.
We market substantially all our plastic products through
regional distribution channels, supported by regional competence
centers and by our head office. In addition, we also use trading
houses and local distributors to work with small volume
customers. We are using e-commerce tools to market our products.
Our most significant global competitor is General Electric
Advanced Materials. We also compete with several other
companies, most notably Dow Chemical and particularly in the Far
East with local competitors such as Teijin, Chi Mei, Idemitsu,
Mitsubishi Engineering Plastics and LG Chemical, which are also
important market players.
Our Polycarbonates business unit allocates resources for
research and development both to process and product development
with the aim to constantly improve our manufacturing processes
and to develop new formulations and applications of our
products. The primary research and development facilities are
located in Krefeld-Uerdingen, Leverkusen and Dormagen, Germany
and Pittsburgh, Pennsylvania.
We are currently working on the fine-tuning and improvement of
our new polycarbonate melt manufacturing process for our
investment in a new production facility in Caojing, China. Other
current projects relate to the analysis of our existing
manufacturing processes based on interfacial polycondensation to
improve both product quality and cost performance.
In product development, we focus our activities on developing
new blends, refining material for optical data storage,
developing modified base materials for polycarbonate sheets and
modifying the surface of polycarbonates using various coating
technologies as summarized in the following table:
|
|
|
Product/Brand Name |
|
Application |
|
|
|
Surface-modified Makrolon®
|
|
Automotive |
Improved Makrolon® ODS grade
|
|
Recordable ODS formats, such as DVD-R |
Extension of Bayblend® FR series
|
|
Business machines/information technology |
New Materials for Makrolon® Sheets
|
|
Electric/Electronic |
In the area of polycarbonate glazing, Exatec, our joint venture
with GE Advanced Materials, is progressing with implementing the
glazing technology, especially in the automotive industry. A
first license agreement for this technology has been signed in
March 2005 between Exatec and a customer.
45
Thermoplastic Polyurethanes
Our business unit Thermoplastic Polyurethanes develops and
markets a wide variety of granules that serve as raw materials
for extrusion, blow molding, calendering, or injection molding
processed products. Additionally, our subsidiaries Epurex Films
(Germany) and Deerfield Urethane (Massachusetts) manufacture
different grades of thermoplastic polyurethanes films (TPU
films).
Thermoplastic polyurethanes belong to the high-performance
thermoplastic elastomers family. A key property of thermoplastic
polyurethanes is their resistance to high abrasion and wear
which is substantially superior to the resistance exhibited by
abrasion-resistant rubber compounds. We market our thermoplastic
polyurethanes granulates under the trademarks
Desmopan® and Texin®. Our TPU films are
marketed under the trademarks Walotex®,
Walopur®, and Platilon® (Epurex Films)
and Dureflex® (Deerfield Urethane).
Our Thermoplastic Polyurethanes business entities (TPU Granules,
TPU Films) primarily serve customers of the sport and leisure,
automotive, and packaging industries; other users include the
textile, cable, and agricultural industries (e.g., animal ear
tags).
Generally, our business is not subject to significant
seasonality. All markets and regions taken as a whole generate
relatively constant revenue throughout the year.
Temporary fluctuations in prices for raw material and energy can
have an impact on the cost of our products. We secure our most
important chemical raw materials through long-term contracts.
Our head office in Leverkusen, Germany, has the global
responsibility for the business. We coordinate and carry out our
sales and marketing from Leverkusen, Germany, for the region
Europe, Middle East, Africa and Latin America as well as from
our regional hubs in NAFTA (Pittsburgh) and the Asian Pacific
region (Hong Kong), and through our various national
subsidiaries.
We regard the following companies as the main competitors of our
business entities:
|
|
|
|
|
TPU Granules: BASF/ Elastogran, Lubrizol/ Noveon,
Huntsman, Taiwan Uretec, Dow Chemical; |
|
|
|
TPU Film: Stevens Urethane, Fait, Ding Zing. |
The Thermoplastic Polyurethanes business entities focus their
research and development activities on developing products that
we can formulate into high-performance thermoplastic
polyurethane granulates and films, such as plasticizer-free soft
grades.
The business entities primary research and development
facilities are located in Dormagen, Germany and Pittsburgh,
Pennsylvania.
Wolff Walsrode
We operate the Wolff Walsrode business group primarily through
Wolff Walsrode AG, our wholly-owned subsidiary, assisted by
other companies of the Bayer Group. The business group develops,
produces and markets cellulose derivatives as well as various
plastic films and other additives.
46
|
|
|
|
|
Walocel® M is an additive that regulates
water balance. It improves the workability and adhesion of
building materials such as tile adhesives, plasters, mortars and
dispersion paints. |
|
|
|
Walsroder NC serves in resin form in wood coatings and
other industrial coatings as well as in printing inks for
flexible packaging. It is also used as a component of nail
polish and other specialty items. |
|
|
|
Walocel® C is used primarily as a
thickener and binder in water-based systems. It is used in
pharmaceuticals, dairy products and toothpaste, as well as in
ceramics compounding, textile and paper manufacture and oil
drilling. |
|
|
|
|
|
Under the brand name Walsroder®, we offer a wide
range of sausage skins for industrial or handcraft usage. |
Wolff Walsrode competes in the building materials, industrial
coatings, flexible packaging ink and life sciences markets as
well as in specialized industrial fields.
Wolff Walsrode generally conducts direct sales operations in
Germany and the United States for its cellulose products.
Outside these geographic areas, we ordinarily sell through
Bayers worldwide sales organization.
The main raw material for our cellulose derivatives is
chemical-grade cellulose derived from wood pulp and cotton.
Because we have developed technologies to use either wood pulp
or pulp based on cotton linters and because we have qualified a
number of suppliers for both types of pulp, we have not had any
significant problems with availability. Prices for
chemical-grade cellulose show only moderate fluctuations, as a
result of our diversified supplier base (located in both the
euro and dollar zones), the raw material mix and an increasing
number of contracts with our suppliers having terms of one year.
Our main competitors in the cellulose derivatives business are
Hercules (Aqualon), Dow, SE Tylose GmbH & Co.KG,
Shin-Etsu Chemical Co., Bergerac NC/ SNPE, Nobel Enterprises,
Nitroquimica Brasileira, Noviant and Akzo Nobel.
Wolff Walsrode is Bayers competence center for cellulose
chemistry. Our research on cellulose and other polysaccharides
takes advantage of the unique structural and chemical properties
of these important renewable materials. The work is focused on
products such as additives for building materials, binders for
printing inks and coatings, as well as formulation aids for
food, cosmetics and pharmaceuticals. Besides product
development, we are constantly improving our production
processes.
Wolff Walsrodes primary research and development
facilities, including a state-of-the-art pilot plant, are at
industrial site Industriepark Walsrode, Bomlitz,
near Walsrode, Germany.
H.C. Starck
Our subsidiary H.C. Starck develops, produces and markets
metallic and ceramic powders and fabricated products for various
markets and applications. H.C. Starck continues to pursue a
policy of forward integration (further developing the product
portfolio in order to fulfill more directly customers
needs).
47
|
|
|
Metallic products and compounds |
H.C. Starck produces a broad portfolio of products ranging from
ceramic materials to metals such as tungsten, molybdenum,
tantalum and niobium and their alloys and compounds for
industrial customers in the aerospace, medical, chemical,
electronic, lighting, tooling and optical components industries.
We manufacture these products both in the form of ceramic or
metallic powders and as solid intermediates or finished parts.
Kulite® is the trade name for our fabricated parts
made from tungsten alloy powders. These products are used, for
instance, as balance weights in the aerospace industry.
Molyform® powders are molybdenum disulfide solid
lubricants. We market a range of powdered lubricants under the
brand name Lubriform®. Our customers use these
compounds to produce lubricants. The automotive industry also
uses Molyform® for the production of brake linings.
Ampergy® is the trade name of our nickel hydroxide
and cobalt suboxide battery intermediates. Our customers in the
electrochemical industry use Ampergy® to manufacture
rechargeable batteries for modern communications devices and in
large-scale industrial batteries.
Amperkat® is the trade name of our chemical
catalysts. The chemical industry uses these products in a
variety of applications, such as chemical synthesis, plastics
production and hydration processes.
Amperit® is the trade name of our thermal spray
powders. Our customers use these powders for a variety of
functional coatings. Amperit® customers include the
machine tool, power generation and aeronautics industries.
|
|
|
Ceramic powders and parts |
We produce a broad range of intermediates for advanced ceramics.
H.C. Starck Ceramics produces functional ceramic parts from
silicon carbide and silicon nitride for various applications
such as pump seal rings, foundry parts and ball bearings.
Some of our markets are affected by pressure on prices and
fluctuations in demand. Sales are also influenced by currency
exchange rates. We expect steady growth in our customer
industries for the foreseeable future.
China is the primary source of raw materials for tungsten
products. In the past, China limited production, thus causing
shortages. Since we have our own tungsten production and
recycling facilities, we are only partially dependent on Chinese
imports. The price of molybdenum, historically less volatile,
has increased substantially throughout the second half of 2004.
If prices increase further, we cannot exclude an impact on our
future business. Tantalum raw material prices have remained
relatively stable during the past two years. For this raw
material, we secure our supply through long-term contracts
generally lasting three to five years.
H.C. Starck has its own international sales organizations in
Europe, the United States and Japan, which are the
companys most important markets. In addition, we have
liaison offices in Scandinavia, the Benelux countries, France,
Italy and the United Kingdom. These maintain direct contact with
our customers. We also have liaison offices in Shanghai and Hong
Kong for China and in Singapore for the Southeast Asia region.
In other countries, we either rely on the Bayer sales
organizations or use third-party sales agents.
48
We regard the following companies as our chief competitors:
|
|
|
|
|
Metallic products and compounds: Wolfram Bergbau- und
Hütten GmbH, Cabot Group (including its associated joint
ventures), Mitsui, MolymetOMG, Osram Sylvania, Japan New Metals,
Plansee AG, Phelps Dodge; |
|
|
|
Battery intermediates: Tanaka Chemical, Umicore; |
|
|
|
Chemical catalysts: Johnson Matthey, Degussa,
Grace-Davison, Engelhard; |
|
|
|
Thermal spray powders: Praxair, Sulzer Metco, Fujimi; |
|
|
|
Ceramic powders and parts: Denki Kagaku, SB Boron; GE
Advanced Ceramics, Tokuyama. |
H.C. Starck focuses its research and development activities on
innovative products and system solutions. For example, we are
developing high-capacity tantalum and niobium powders as
intermediates for capacitors, and precursors for thin metallic
films in microelectronic devices. We are also working on
high-purity tantalum and niobium compounds for electroceramics
and surface acoustic wave filters for computers and mobile
telephones. Additionally, H.C. Starck is committed to developing
materials for more technically advanced batteries, fuel cells,
hybrid vehicles and other energy storage and power generation
applications.
The primary research and development facilities of this
subsidiary are located in Goslar, Germany, Newton,
Massachusetts, and Mito, Japan.
We currently have eleven product groups in late stages of
development, and expect to start and continue their launch
during 2005, the most important projects being:
|
|
|
Product/Brand Name |
|
Application |
|
|
|
Powder and components for SOFC
|
|
SOFC (Solid Oxide Fuel Cells) |
Niobium Oxide 60, 80 and 120 K
|
|
Capacitors |
Tantalum 70/80, 100/120 and 150 K powder
|
|
Capacitors |
Molybdenum plates for PVD
|
|
Flat panel displays |
SYSTEMS
Overview
Our segment Systems comprises the business units Polyurethanes,
Coatings, Adhesives, Sealants and Inorganic Basic Chemicals.
The following table shows the segments performance for the
last three years.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2002 | |
|
2003 | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
|
(Euros in millions) | |
External net sales
|
|
|
4,784 |
|
|
|
4,676 |
|
|
|
5,349 |
|
|
Percentage of total sales
|
|
|
16.1 |
|
|
|
16.4 |
|
|
|
18.0 |
|
Intersegment sales
|
|
|
303 |
|
|
|
297 |
|
|
|
339 |
|
Operating result
|
|
|
(78 |
) |
|
|
(455 |
) |
|
|
348 |
|
|
thereof special
items(1)
|
|
|
(296 |
) |
|
|
(715 |
) |
|
|
(27 |
) |
|
|
(1) |
The significant special items are detailed in Item 5,
Operating and Financial Review and Prospects
Operating Results 2002, 2003 and 2004 Segment
Data. |
49
The segments external sales, by region and in total, for
the past three years are as follows:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2002 | |
|
2003 | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
|
(Euros in millions) | |
Europe
|
|
|
2,085 |
|
|
|
2,107 |
|
|
|
2,494 |
|
North America
|
|
|
1,536 |
|
|
|
1,406 |
|
|
|
1,483 |
|
Asia/ Pacific
|
|
|
677 |
|
|
|
678 |
|
|
|
822 |
|
Latin America/ Africa/ Middle East
|
|
|
486 |
|
|
|
485 |
|
|
|
550 |
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
|
4,784 |
|
|
|
4,676 |
|
|
|
5,349 |
|
|
|
|
|
|
|
|
|
|
|
The following table sets forth the business entities
external sales for the last three years, broken down by category
of activity.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2002 | |
|
2003 | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
|
(Euros in millions) | |
Polyurethanes
|
|
|
3,274 |
|
|
|
3,228 |
|
|
|
3,872 |
|
Coatings Adhesives Sealants
|
|
|
1,318 |
|
|
|
1,191 |
|
|
|
1,237 |
|
Inorganic Basic Chemicals
|
|
|
181 |
|
|
|
218 |
|
|
|
218 |
|
Others
|
|
|
11 |
|
|
|
39 |
|
|
|
22 |
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
|
4,784 |
|
|
|
4,676 |
|
|
|
5,349 |
|
|
|
|
|
|
|
|
|
|
|
2004 sales of the segments material products were
1,708 million
for Desmodur® products (representing
31.9 percent of total segment sales; compared to
1,567 million,
or 33.5 percent, in 2003). Apart from Desmodur®
and two other products, each of which accounted for less than
10 percent of segment sales in 2004, no other product of
the segment accounted for more than 5 percent of segment
sales in 2004. Due to reorganization and introduction of a new
reporting system in 2003, we are unable to provide sales per
product for 2002 without unreasonable effort.
Segment Strategy
Our goal is to continue expanding our global market positions by
exploiting the growth potential of the new optimized portfolio
and focusing on our Asian investment projects. We are primarily
pursuing an organic growth strategy supported by both product
and process innovation and active portfolio management to
maintain a well-balanced commodity/specialty product.
Additionally, we also explore possibilities for external growth
through cooperations and joint-ventures.
We aim to improve profit margins by continually streamlining our
existing product portfolio, implementing efficient cost
structures, eliminating capacity constraints and further
exploiting our regional growth potential. Through optimized
petrochemical purchasing strategies for all our businesses, we
aim to mitigate the risk of low operating results associated
with high feedstock prices.
For our polyurethanes business, we strive to achieve
cost-competitive world-scale production facilities with
state-of-the-art technology.
To further achieve performance improvements, we will continue
our stringent cost and efficiency programs, which were announced
in 2002, in all business units of the Systems segment. As part
of these programs, we reduced headcount by a total of 1,127 in
the course of 2003 and 2004.
Polyurethanes
Our Polyurethanes business entities (MDI, TDI, Polyether) focus
on the development, production and marketing of isocyanates and
polyol materials for polyurethane formulations and systems used
in producing a wide variety of polyurethane polymers for a broad
range of industrial and consumer applications.
50
Polyurethanes are polymers formed through the reaction of two
liquid chemicals: an isocyanate typically
diphenylmethane diisocyanate (MDI) or toluene diisocyanate
(TDI) and a polymeric alcohol such as polyether
polyols. We produce a range of different isocyanates and
polyether polyols under such brand names as
Desmodur® and Desmophen®. The
characteristics of a given polyurethane depend on both the
material components used as well as the precise proportion of
each in the mix.
Our customers use our isocyanates or polyether polyols, or both,
to create their own specific polyurethane formulations In
addition, upon request, we design and evaluate custom blends to
meet specific customer requirements. The customer receives a
ready-to-use two-component system. The precise formulation of
each custom blend is proprietary.
Typical applications for which our customers use our
polyurethane materials include furniture, mattresses, shoes,
automotive components, appliances, sport and leisure equipment
and construction.
Europe and the NAFTA nations remain the primary markets for our
Polyurethanes business entities, with the Asian market showing
the strongest growth. Our external sales were
3.9 billion
in 2004.
The predominant cushioning material for upholstered furniture
nowadays is flexible polyurethane foam. For our customers
applications, there are no man-made or natural substitute
materials that could replace significant amounts of flexible
polyurethane foams in the near future. Rigid polyurethane foam
is used for thermal insulation purposes competing with other
insulating materials such as mineral fibers or polystyrene foam.
Conversely, polyurethane elastomers compete with other
thermoplastic materials on cost, performance and fit with the
production mix at the customers site.
In the automotive area, there is constant competition between
polyurethanes and other polymers in many applications due to
required physical properties, costs, design or functional
requirements.
On a worldwide level, the Polyurethanes business entities
sales are not subject to significant seasonality. On the
regional level, business can display seasonality where, for
example, revenue depends on such seasonal industries as
construction and other outdoor applications.
The basic raw materials for our isocyanates and polyols are
petrochemical raw materials. We typically purchase these on the
open market mostly under long-term contracts, as Bayer generally
does not produce petrochemicals. However, through a global joint
venture with Lyondell, we have acquired a source for propylene
oxide, one of our key raw materials. These petrochemical raw
materials are subject to price fluctuation driven by supply and
demand factors and price volatility in the crude oil and
derivates markets.
The Polyurethanes business entities sell their products directly
to customers and, to a much smaller degree, through system
houses and traders. System houses are focused regionally
and typically serve smaller-volume customers.
To further increase efficiency along the supply chain, we have
established regional service centers. They act as a central
point of contact for customers on all issues concerning order
processing, logistics and billing.
Our main competitors are BASF, Dow Chemical and Huntsman.
Bayer has polyurethane raw material production facilities
strategically located around the world to support its global
product line. The business units main production sites,
which meet ISO 9001:2000 quality standards, are located in
Antwerp, Belgium; Brunsbüttel, Dormagen and
Krefeld-Uerdingen, Germany; Fos-sur-Mer, France; Tarragona,
Spain; Baytown and Channelview, Texas, and South Charleston,
West Virginia. Further production facilities are located in
Brazil, France, Germany, Indonesia, Italy, Japan, Mexico, Taiwan
and the United States. In addition, we are planning to build up
capacities at our site in Caojing, China.
51
We have terminated the consolidation phase regarding our
production facilities by closing our TDI plant in Japan in March
2004. Further plants have already been closed during 2003 in
Mexico, Germany, Belgium and the United States.
The business entities primary research and technical
development facilities are located in Dormagen and Leverkusen,
Germany; Pittsburgh, Pennsylvania, South Charleston and New
Martinsville, West Virginia; Amagasaki, Japan; and Shanghai,
China.
The main areas of innovation in the polyurethane field are
currently the development of new or improved polyether polyol
types and blends as well as the improvement of manufacturing
processes. The Polyurethanes business entities concentrate their
research and development efforts with respect to aromatic
isocyanates on improving existing products and technologies for
their manufacture. Some research activities go into new
structures for isocyanates. High-throughput experiments are used
for the development of new formulations and will help to reduce
time-to-market for new products.
Coatings Adhesives Sealants
Our Coatings, Adhesives, Sealants business entities develop and
market a wide variety of products that serve as raw materials
for lacquers, coatings, sealants and adhesives.
Polyurethane lacquers are formed through the combination of an
isocyanates component with a polyol-like polyester or
polyacrylate. We offer a variety of polyol components branded as
Desmophen®, Rucote®, Crelan®
and Bayhydrol® (Resins) and polyisocyanates such as
Desmodur®, Desmodur BL® and
Bayhydur® (Base- and modified isocyanates). This
variety enables us to provide custom-tailored solutions for a
number of different applications.
Our special material unit produces such specialty products as
Pergut® (Resins) for coatings and adhesives,
Impranil®, our polyurethane coating systems for
textiles, and Baybond® for glass fiber sizing.
Dispercoll®, Desmocoll® and
Baypren® (Resins) are our raw materials for
adhesives. Their primary users are shoe manufacturers, though we
also have customers from the automotive, furniture and building
industries.
Our Coatings, Adhesives, Sealants business entities are a major
producer of raw materials for coatings and adhesives. The
primary ultimate end users of our products are the automotive,
furniture, plastics, construction and adhesives industries;
other users include the textile, shoe and building industries.
Generally, our revenue is not subject to significant
seasonality. Some of the individual markets and regions that we
serve experience seasonal fluctuation, such as the building
industry during the winter months or southern Europe during the
summer. All markets and regions taken as a whole, however,
produce relatively constant revenue throughout the year.
Temporary fluctuations in prices, such as the price of crude oil
or energy, can have a significant effect on the cost of our raw
materials. We secure our most important chemical raw materials
through long-term contracts.
52
We coordinate and carry out our sales and marketing from our
head office in Leverkusen, Germany, as well as through our
various national subsidiaries. Our key account managers serve
our globally active major customers directly.
We regard the following companies as the chief competitors of
our Coatings, Adhesives, Sealants business entities.
Resin components (RES): Cytec/UCB, Cray
Valley, DIC;
|
|
|
|
Aliphatic isocyanates (BMI): |
Rhodia, Degussa, BASF, Asahi Kasei, NPU (Nippon Polyurethane
Industry); |
Aromatic isocyanates (BMI): Dow, Mitsui
Takeda, SAPICI.
The Coatings, Adhesives, Sealants business entities focus their
research and development activities on developing products that
we can formulate into high performance coatings, such as
aliphatic and aromatic polyisocyanates and resin components. We
are also exploring ways of reducing the amount of solvent needed
by technologies such as high solids and waterborne and powder
coatings systems.
The business entities primary research and development
facilities are located in Leverkusen, Germany, and Pittsburgh,
Pennsylvania.
Inorganic Basic Chemicals
The business unit Inorganic Basic Chemicals (IBC) produces
inorganic basic chemicals such as chlorine, caustic soda,
hydrogen and hydrochloric acid. The focus is on the safe and
cost-efficient supply of chlorine to the customers. IBC has one
of the largest production capacities of any chlorine
manufacturer in Europe.
Inorganic basic chemicals are of major importance for Bayer
MaterialScience (BMS): about 60 percent of its sales are
dependent on chlorine. Chlorine is used for the production of
intermediates that are subsequently processed into a variety of
products, such as polyurethanes (foams, insulating materials)
and polycarbonates (CDs, glazing). In most cases, chlorine is
used only as an auxiliary product and is no longer contained in
the end product. The four IBC production sites in Leverkusen,
Dormagen and Krefeld-Uerdingen, Germany and Baytown, Texas, have
a total chlorine capacity of around 1.4 million metric tons
per year: chlorine is manufactured on an industrial scale by
means of sodium chloride electrolysis (1.2 million metric
tons) and hydrochloric acid electrolysis (0.2 million
metric tons). Currently, 90 percent of the sodium chloride
electrolysis capacity is based on the environmentally-friendly,
energy-efficient membrane process. At sites where Bayer does not
produce any chlorine, IBC supports external chlorine procurement.
In addition to chlorine, sodium chloride electrolysis generates
caustic soda and hydrogen. These by-products, as far as they are
not used internally, are sold to external markets.
During the processing of chlorine into intermediate products,
hydrochloric acid may be produced. IBC is responsible for
managing the balance of hydrochloric acid: if it is not sold or
used internally, it is transported to the hydrochloric acid
electrolysis units of IBC in Leverkusen and Dormagen, Germany
and Baytown, Texas.
In general, chlorine is supplied by pipeline to internal and
external customers located at Bayer sites where chlorine is
produced. IBC markets the caustic soda and hydrochloric acid
that is not used internally to customers from various industries
worldwide.
53
The main raw materials for chlorine production are sodium
chloride and power. Sodium chloride is purchased on the open
market under long term contractual agreements and therefore
generally not subject to price volatility. Power is purchased
from Bayer Industry Services. Recently, costs of power have
increased due to regulatory requirements of the EU and Germany.
Our main competitors are Dow, Solvay, Akzo Nobel, BASF, Vestolit
and Ineos.
Processes and plants are continuously enhanced and optimized
within IBC while keeping in mind environmental compatibility.
The main area of innovation in chlorine production is currently
the development of the Oxygen Depolarized Cathode
(ODC) in chlor alkali (sodium chloride) and hydrochloric
acid membrane electrolysis to increase energy savings. At the
BMS Brunsbüttel site, a hydrochloric acid electrolysis unit
utilizing ODC technology was developed by IBC and a number of
partners. It began production in late 2003.
LANXESS
Overview
In November 2003, Bayer announced that the Bayer Group intended
to maintain its focus on its core businesses and therefore
combine the Bayer Chemicals segment (except for Wolff Walsrode
and H.C. Starck) with certain parts of the Bayer Polymers
business in a new company. LANXESS was created with economic
effect from July 1, 2004, and Wolff Walsrode and H.C.
Starck were grouped together with the remaining parts of the
Bayer Polymers business in a wholly-owned subsidiary of the
Bayer Group now called Bayer MaterialScience. Bayers
shareholders approved the spin-off at an extraordinary general
meeting on November 17, 2004. The spun-off company, LANXESS
AG, became a legally-independent company on January 28,
2005, when its spin-off was registered in the Commercial
Register (Handelsregister) for Bayer AG at the Local
Court of Cologne (Amtsgericht Köln), Germany.
Throughout 2004, the LANXESS businesses were operated as the
LANXESS segment of the Bayer Group. This segment had a
comprehensive product portfolio in polymers and basic, specialty
and fine chemicals. At the end of 2004, it consisted of more
than 50 operating companies and produced polymers and chemicals
at 50 locations in 18 countries.
The business activities of our LANXESS segment were structured
in 17 businesses combined into the four business units
Performance Rubber, Engineering Plastics, Chemical Intermediates
and Performance Chemicals. The following table shows the
segments performance for each of the last three years.
These figures are also presented in the segment reporting as
discontinuing operations.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2002 | |
|
2003 | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
|
(Euros in millions) | |
External net sales
|
|
|
6,241 |
|
|
|
5,776 |
|
|
|
6,053 |
|
|
Percentage of total sales
|
|
|
21.1 |
|
|
|
20.2 |
|
|
|
20.3 |
|
Intersegment sales
|
|
|
501 |
|
|
|
557 |
|
|
|
659 |
|
Operating result
|
|
|
(128 |
) |
|
|
(1,290 |
) |
|
|
74 |
|
|
thereof special
items(1)
|
|
|
(244 |
) |
|
|
(1,204 |
) |
|
|
(99 |
) |
|
|
(1) |
The significant special items are detailed in Item 5,
Operating and Financial Review and Prospects
Operating Results 2002, 2003 and 2004 Segment
Data. |
54
The following table shows our LANXESS segments sales by
region for the past three years:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2002 | |
|
2003 | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
|
(Euros in millions) | |
Europe
|
|
|
3,072 |
|
|
|
3,045 |
|
|
|
3,134 |
|
North America
|
|
|
1,558 |
|
|
|
1,320 |
|
|
|
1,372 |
|
Asia/ Pacific
|
|
|
1,040 |
|
|
|
899 |
|
|
|
981 |
|
Latin America/ Africa/ Middle East
|
|
|
571 |
|
|
|
512 |
|
|
|
566 |
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
|
6,241 |
|
|
|
5,776 |
|
|
|
6,053 |
|
|
|
|
|
|
|
|
|
|
|
The following table sets forth the segments sales for the
last three years, broken down by category of activity:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2002 | |
|
2003 | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
|
(Euros in millions) | |
Chemical Intermediates
|
|
|
1,107 |
|
|
|
1,062 |
|
|
|
1,132 |
|
Performance Chemicals
|
|
|
2,081 |
|
|
|
1,884 |
|
|
|
1,856 |
|
Engineering Plastics
|
|
|
1,484 |
|
|
|
1,339 |
|
|
|
1,586 |
|
Performance Rubber
|
|
|
1,459 |
|
|
|
1,358 |
|
|
|
1,400 |
|
Other
|
|
|
110 |
|
|
|
133 |
|
|
|
79 |
|
|
|
|
|
|
|
|
|
|
|
|
Total
|
|
|
6,241 |
|
|
|
5,776 |
|
|
|
6,053 |
|
|
|
|
|
|
|
|
|
|
|
The Performance Rubber entities comprise the Butyl Rubber,
Polybutadiene Rubber and Technical Rubber Products businesses.
The Engineering Plastics entities comprise the Styrenic Resins,
Semi-Crystalline Products and Fibers businesses. The Chemical
Intermediates entities consist of the Basic Chemicals, Fine
Chemicals and Inorganic Pigments businesses. The Performance
Chemicals entities comprise the businesses Material Protection
Products, Functional Chemicals, Leather, Textile Processing
Chemicals, Paper, Rhein Chemie, Rubber Chemicals and Ion
Exchange Resins.
Major Products
The Polybutadiene Rubber business uses three different catalyst
systems in manufacturing polymers, each type imparting specific
characteristics to the resulting polymers. Polybutadiene rubber
is used principally in tire treads, invariably compounded with
other rubbers to give the desired balance of properties such as
long life, skid resistance and improved fuel economy, but is
also used in polystyrene modification. The product family of the
Polybutadiene Rubber business includes solution-polymerised
styrene-butadiene rubbers.
The Butyl Rubber business produces a range of standard and
halogenated butyl rubber, the principal characteristic of which
is impermeability to air and gases.
The portfolio of the Technical Rubber Products business
comprises polychloroprene, ethylene-propylene co- and
terpolymers, nitrile rubber and styrene-butadiene copolymers as
well as hydrogenated nitrile rubber and ethylene-vinyl acetate
copolymers specialities. These products offer customers an array
of varying characteristics, including processability, hardness,
flexibility and wear, heat and chemical resistance, to suit
their specific needs.
The products of our Styrenic Resins business include the ABS
(acrylonitrile/butadiene/styrene) copolymers
Novodur®, Lustran® and
Absolac®, the SAN (styrene/acrylonitrile) resins
Lustran® and Absolan®, as well as the
blends Triax® and Centrex®.
The Semi-Cystalline Products business provides a range of
polyamides and polyesters. Polyamides are tough, strong,
high-performance plastics. They are resistant to chemicals and
can often replace metal and other
55
materials. In addition, LANXESS uses these materials in
producing halogen-free flame retardant products.
Semi-crystalline thermoplastic polyesters like polybutylene
terephthalate (PBT) and engineering plastics polyethylene
terephthalate (PET) show high resistance to chemicals, heat
distortion and stress cracking and feature low water absorption.
The Fibers business focuses on the development, production and
marketing of fibers for the textile industry and for technical
applications.
The Basic Chemicals and Inorganic Pigments businesses focus on
the development, manufacture and marketing of a wide range of
basic chemicals, mainly aromatic compounds and iron-oxide
pigments. Industrial chemicals are produced in bulk quantities
using few synthesis steps. Bayferrox® is an
iron-oxide based anorganic colorant, which is available in a
variety of colors for a wide range of uses.
The Fine Chemicals business focuses on custom manufacturing for
the pharmaceuticals and agrochemicals sectors.
The Material Protection Products and Functional Chemicals
businesses comprise, among other products, industrial biocides,
organic colorants and plastic additives. The Leather, Textile
Processing Chemicals and Paper businesses produce chemicals for
the leather, textile and paper industries. Rhein Chemie produces
a wide variety of substances used in rubber manufacture and
processing as well as in the lubricant oil and polyurethane
industry. The Rubber Chemicals business produces a broad range
of chemical products for use in the rubber compounding and
production process. The Ion Exchange Resins business offers a
broad range of ion-exchangers, adsorbers and catalysts. These
products provide solutions, among other applications, for
drinking or industrial water, food or chemical processing
industries.
Markets and Distribution
The principal markets for the LANXESS business entities in 2004
were the chemicals/plastic industry, the automotive industry and
the tire industry.
LANXESS is not subject to significant seasonality. Some of the
individual markets and regions that it serves experience
seasonal fluctuation, such as the agriculture industry (which
mainly affects the Fine Chemicals business) and the building
industry (which mainly affects the Inorganic Pigments business).
All markets and regions taken as a whole, however, produce
relatively constant revenue throughout the year.
The five most important raw materials used in the LANXESS
production activities are acrylonitrile, 1,3-butadiene,
cyclohexane, raffinate 1 and styrene. These raw materials are
purchased from a large number of different external companies,
in part pursuant to long-term contracts.
LANXESS produces part of its chemicals in dedicated,
continuous-process manufacturing plants using advanced
technologies. The other products are manufactured in
batch-processing plants. The plants are predominantly located in
Leverkusen and other German sites while others are located
around the world in order to serve the local markets more
economically.
LANXESS products are marketed mainly through a worldwide network
of LANXESS business entities. In a number of countries in which
LANXESS is not represented through a foreign affiliate, local
distributions are consummated primarily on the basis of
commercial agency agreements with companies of the Bayer Group.
LANXESS main competitors are:
Performance Rubber: Dupont Dow Elastomers, ExxonMobil,
Goodyear;
Engineering Plastics: BASF, DSM, DuPont, General
Electric, Invista, Rhodia;
56
Chemical Intermediates: BASF, Degussa, Dow Chemical, DSM,
Elementis, Jiangsu Yangnong, Kureha, Lonza, Merisol, Rhodia,
Rockwood, Tessenderlo and Chinese companies (e.g., Hunan
Three-Rings, Dequing Huayuan);
Performance Chemicals: Akzo, Albemarle, Arch Chemicals,
BASF, ChiMei, CHT, Ciba, Clariant, Cognis, Dow Chemical, EKA,
Ferro, Flexsys, FMC, Hercules, Kemira, LG Chem, Lonza,
Mitsubishi Chemical, Nalco, Purolite, Rohm & Haas,
Stahl, Sun Chemicals, TFL, Thor.
Research and Development
LANXESS operates research and development facilities throughout
the world, with main locations in Leverkusen, Dormagen and
Krefeld-Uerdingen (Germany) and Sarnia (Canada). As a recent
result of its development activities, LANXESS presented
Therban® AT at the trade fair K
2004. Therban® AT is a new hydrogenated
nitrile rubber grade featuring low Mooney viscosity. Low Mooney
viscosity speeds up the injection molding process
(therefore generally resulting in increased output) and allows
for more complex and detailed structures to be manufactured.
INTELLECTUAL PROPERTY PROTECTION
To succeed, Bayer must continually seek new products that
provide our customers with better solutions for existing
problems and new solutions for emerging problems. This requires
us to expend significant effort on research, development,
manufacturing and marketing. To preserve the value of our
investment, we rely on the patent and trademark laws of the
jurisdictions where we do business. In addition, our production
technologies typically incorporate specialized proprietary
know-how.
We have both developed intellectual property internally and
acquired it as assignee through acquisitions. In addition, Bayer
may from time to time grant licenses to third parties to use our
patents and know-how, and may obtain licenses from others to
manufacture and sell products using their technology and
know-how.
Patents
We seek to protect our products with patents in major markets.
Depending on the jurisdiction, patent protection may be
available for:
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individual active ingredients; |
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specific compounds, formulations and combinations containing
active ingredients; |
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manufacturing processes; |
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intermediates useful in the manufacture of products; |
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genomic research; and |
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new uses for existing products. |
The protection that a patent provides varies from country to
country, depending on the type of claim granted, the scope of
the claims coverage and the legal remedies available for
enforcement. For example, although patent protection in the
United States is generally strong, under some circumstances,
U.S. law permits generic pharmaceuticals manufacturers to
seek regulatory approval of generic products before the patents
expire. See Item 8, Financial Information
Legal Proceedings. In addition, some developing countries
have announced plans to reduce patent protection for some drugs.
The advance of genomic research has accelerated our patent
filings for biological products. We typically seek protection
upon determining a genes function.
We currently hold thousands of patents, and have applications
pending for a significant number of new patents. Although
patents are important to our business, we believe that, with the
exception of the patents
57
covering Adalat®, Avelox®,
Cipro®, Levitra® and imidacloprid, no
single patent (or group of related patents) is material to our
business as a whole.
|
|
|
Term and Expiration of Patents |
Patents are valid for varying periods, depending on the laws of
the jurisdiction granting the patent. In some jurisdictions,
patent protection begins from the date a patent application was
filed; in others, it begins on the date the patent is granted.
The European Union, the United States, Japan and certain other
countries extend or restore patent terms or provide
supplementary protection to compensate for patent term loss due
to regulatory review and substantial investments in product
research and development and regulatory approval. Our policy is
to obtain these extensions where possible.
Patent protection in our major markets for some of our key
products is scheduled to expire in the near term. Although the
expiration of a patent for an active ingredient normally results
in the loss of market exclusivity, we may continue to derive
commercial benefits from:
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subsequently-granted patents on processes and intermediates used
in manufacturing the active ingredient; |
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patents relating to specific uses for the active ingredient; |
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patents relating to novel compositions and formulations; and |
|
|
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in certain markets (including the United States), market
exclusivity under laws other than patent laws. |
The following table sets forth the expiration dates in our major
markets of the patents covering Adalat®,
Avelox®, ciprofloxacin, imidacloprid and vardenafil:
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Market | |
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Product |
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Germany | |
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France | |
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U.K. | |
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Italy | |
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Spain | |
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Japan | |
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U.S.A. | |
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Canada | |
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Adalat®
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Crystal patent (Retard)
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2010 |
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Adalat® CC (Coat Core)
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2008 |
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2008 |
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2008 |
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2008 |
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2008 |
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2008 |
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2008 |
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2009 |
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Avelox®
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Compound
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2009 |
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2009 |
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2009 |
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2014 |
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2009 |
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2009 |
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2014 |
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2016 |
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Hydrochloride-Monohydrate
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2016 |
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2016 |
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2016 |
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2016 |
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2016 |
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2016 |
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2016 |
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2016 |
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Tablet formulation
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2019 |
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2019 |
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2019 |
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2019 |
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2019 |
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2019 |
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2019 |
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2019 |
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Ciprofloxacin
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Active ingredient
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2009 |
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IV formulation
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2006 |
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2006 |
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2006 |
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2006 |
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2006 |
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2006 |
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2007 |
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2008 |
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Tablet formulation
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2007 |
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2007 |
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2007 |
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2007 |
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2007 |
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2007 |
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2011 |
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2009 |
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Imidacloprid
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2006 |
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2006 |
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2006 |
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2006 |
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2007 |
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2005 |
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2006 |
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2007 |
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Vardenafil compound
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2018 |
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2018 |
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2018 |
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2018 |
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2018 |
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2018 |
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2018 |
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2018 |
|
See Item 8, Financial Information Legal
Proceedings for a description of patent-related litigation
in which we are involved.
Trademarks
Our best-known trademarks include Alka-Seltzer®,
Aspirin®, Canesten®, Flint®,
One-A-Day®, Rid® and
Admire®, as well as the Bayer name itself and our
distinctive Bayer cross. Trademark protection varies
widely throughout the world. In some countries, trademark
protection continues as long as the mark is used. Other
countries require registration of trademarks. Registrations are
generally for fixed but renewable terms. Although our portfolio
of trademarks is important to our business, we do not believe
that any single trademark is material to Bayers business
as a whole.
58
GOVERNMENTAL REGULATION
Our business is subject to significant governmental regulation.
Many of our products must be examined and approved by regulatory
agencies for safety, environmental impact and effectiveness
before we may market them. In addition, all our operations must
comply with applicable environmental regulations. Relevant
regulations are typically national, although within the European
Union (EU), a considerable degree of harmonization exists. The
EU institutions have created a common regulatory framework that
applies in all of the EU Member States (and that sometimes
allows EU Member States to adopt more detailed and more
stringent regulations), and has indirect harmonizing effects in
certain other European countries.
Product Regulation
The primary emphasis of product regulation is to assure the
safety and effectiveness of our products. In the United States,
the Food and Drug Administration (FDA) regulates many of
our products, primarily in our HealthCare business. In addition,
our pharmaceutical facilities typically require regulatory
approval and are subject to periodic re-inspection. Comparable
regulatory frameworks are in place in other regions as well,
such as the EU, Japan, China and in most other industrialized
countries.
The Toxic Substance Control Act (TSCA) administered under
the U.S. Environmental Protection Agency
(EPA) regulates product registrations (PMNs) for new
industrial chemicals and polymers and can also regulate existing
chemicals under test rules. In addition, the FDA food-contact
regulations permit use of many of our chemicals and materials in
food-contact applications. Furthermore, the EPA registers
biocidal products for use in antimicrobial applications in
addition to those for agricultural uses. For industrial
chemicals and polymers in the United States, in order to insure
proper use and handling, product safety is regulated by the
Occupational Safety and Health Administration (OSHA). The OSHA
Hazard Communication Standard requires information concerning
the hazards of chemicals to be transmitted to our workers and
customers through material safety data sheets and precautionary
product labels for potential hazards from exposure to chemicals.
Similarly, in the EU as well as in other regions, there are
restrictive rules applying to areas including the production,
marketing, processing, use and disposal of dangerous
substances and preparations, food and feeding stuffs and
the use of biocides.
Pharmaceutical products must be examined and approved by
regulatory agencies for safety and efficacy before we may market
them. Our pharmaceutical facilities require regulatory approval
and are subject to periodic re-inspection. All our operations
must comply with applicable quality and environmental
regulations.
The various regulatory authorities administer and execute
requirements covering the testing, safety, efficacy, labeling,
approval, manufacturing, marketing and post-marketing
surveillance of prescription pharmaceuticals. Pharmaceutical
products must receive regulatory approval before they can be
marketed. The regulatory requirements follow stringent standards
that vary by country. Before a drug can qualify for marketing
approval, a registration dossier must be submitted to a
regulatory authority for review and evaluation. The registration
dossier principally contains detailed information about the
safety, efficacy and quality of a new medication. It also
provides details about the manufacturing process, the production
facilities and information to be provided to patients. The
registration process can last from a few months to a few years
and depends on the nature of the medication under review, the
quality of the submitted data and the efficiency of the relevant
agency. If a drug meets the approval requirements, the
regulatory authority will grant a product license for marketing.
In some countries, negotiation on pricing and reimbursement
follow the grant of the product license. The process of
developing a pharmaceutical product from discovery through
testing, registration and initial product launch could take
approximately ten years but this period varies considerably for
different products and countries. For marketed products, the
pharmaceutical company is required to monitor adverse reactions
and submit periodic reports on these reactions, if any, to the
appropriate authorities.
Increasing requirements, mainly from the FDA, have resulted in a
higher investment of time and money necessary to develop new
products and bring them to market. In recent years, the European
Medicines Evaluation
59
Agency (EMEA) in the EU, the FDA in the United States and
the Ministry of Health, Labor and Welfare (MHLW) in Japan
have sought to shorten development and registration times for
pharmaceutical products by harmonizing the individual
requirements of the three regions. This process is called the
International Conference on Harmonization. For the foreseeable
future, however, we will need to obtain separate approval in
each market.
Our Pharmaceuticals, Biological Products segment markets
substances known as biologicals. Biologicals derive
from biological sources (e.g., from human plasma or from cell
lines genetically engineered to produce a specific protein). In
the United States and other markets, biologicals are regulated
more stringently than other drug products. For example, in order
to minimize the risk of infectious disease transmission, human
plasma-derived products require donor screening and plasma
testing, as well as multiple manufacturing steps designed to
remove viruses and other infectious agents. Biological products
are chemically complex, often depending on a precise structure
(e.g., the specific folding of a molecule) for their
effectiveness. Regulations require us to subject these products
to rigorous testing to ensure stability throughout their shelf
life. Because biological products typically cannot withstand
conventional sterilization techniques, we must use special
processes to ensure sterility. Under applicable regulatory
requirements, we must submit detailed documentation to
demonstrate appropriate controls over our manufacturing
facilities, including associated equipment and supporting
utilities such as water supply and climate control.
Most Consumer Care products are subject to regulations similar
to those in the Pharmaceuticals segment. In the United States,
for example, the FDA and, in part, the Federal Trade Commission,
oversee the marketing, manufacturing and labeling of Consumer
Care products.
The products of the Diagnostics division are in vitro
diagnostic (IVD) products, subject to regulatory controls
similar to those governing the development and marketing of
pharmaceutical products. In the United States, the FDA regulates
IVD products as medical devices, through its Center for Devices
and Radiological Health. All manufacturers of medical devices
must register their facilities with the FDA. Registered
establishments are subject to periodic inspections by FDA
investigators to ensure compliance with quality standards.
Most IVD products require FDA clearance or approval before they
may be marketed. For devices requiring clearance, where possible
we seek to obtain it on the grounds that the new product is
substantially equivalent to a product the FDA has
already cleared. FDA clearance usually takes between two and
eighteen months, depending on the degree of novelty involved.
For truly new IVD products, we must submit extensive data to the
FDA based on actual clinical trials. FDA approval almost
invariably involves an inspection of our facilities and a review
of our design and manufacturing processes. After obtaining FDA
approval, we must report all adverse incidents in which a
product was allegedly involved.
In the EU, two Directives regulate these products. The Medical
Device Directive governs diagnostic products that come in direct
contact with the human body. The IVD Directive, as the name
implies, applies to products used in vitro, that is those
that do not come in direct contact with the human body. In
Japan, a special section of the Pharmaceutical Affairs Law
regulates diagnostic products. In Australia and Canada, the
applicable laws and regulations are similar to the European
model. Many countries in South America and Asia have regulatory
requirements similar to those promulgated either by the FDA or
the European Commission. All of these requirements involve
product registration and approval and the reporting of adverse
incidents and corrective actions.
Diabetes Care products are subject to regulations similar to
those in the Diagnostics division. In the United States, for
example, the FDA and, in part, the Federal Trade Commission,
oversee the marketing, manufacturing
60
and labeling of Diabetes Care products, while in the EU and in
Japan, they are regulated by the Conformite Europeene
(CE) and the MHLW, respectively.
Veterinary products must be examined and approved by regulatory
agencies for quality, safety and efficacy before marketing in
all countries. In the United States, the FDAs Center for
Veterinary Medicine is responsible for ensuring that animal
drugs are safe and effective for their intended uses and that
food from treated animals is safe for human consumption. Animal
health products are also regulated in the United States by the
U.S. Department of Agriculture (USDA) and the EPA.
In the EU, animal health products are subject to regulations
similar to those governing the Pharmaceutical sector. The
centralized registration process is also governed by the
European Agency for the Evaluation of Medicinal Products in
London, but the committee responsible for animal health products
is the Committee for Veterinary Medicinal Products (CVMP).
At present, three registration procedures for veterinary use are
available within the EU: Centralised Procedure, Mutual
Recognition Procedure and National Procedure. The Centralized
Procedure results in a single Marketing Authorization
throughout the EU. After having submitted the dossier to the
EMEA, the scientific evaluation is carried out by the CVMP,
which consists of experts from each Member State. The CVMP
opinion is then transmitted to the European Commission for its
opinion, which, if also favorable, results in a binding decision
for authorization in all Member States. A company is obliged to
use the Mutual Recognition Procedure if it intends to
sell a medicinal product in more than one Member State, but not
necessarily throughout the EU. After the product has been
granted a Marketing Authorization in one Member State (a
so-called Reference Member State, or
RMS, selected by the company), this RMS has to
produce an Assessment Report. The Authorities in the other
Member States where the product is to be approved receive a copy
of the original dossier and a copy of the Assessment Report.
They then mutually recognize the decision of the
RMS. A National Procedure can be used if a company wishes
to license a product in just one Member State.
In most countries, Crop Protection products must obtain
government regulatory approval prior to marketing. This
regulatory framework seeks to protect the consumer, the
applicant and the environment. Strict standards are applied in
the United States, Japan and in the EU. Because humans may be
exposed to these products (for example, through residues on
food), the safety assessment considers human risk as well. If
the product is used on a food crop, a legal limit for chemical
residue is established.
It generally takes seven to nine years from discovery of a new
crop protection product until the dossier is submitted to the
appropriate regulatory authority for product approval.
Afterwards, the authorities usually need another two to four
years to evaluate the data submitted in order to decide whether
a registration can be granted.
The introduction of new regulations, data requirements or test
guidelines is a normal part of enhancing safety assessments for
Crop Protection products. However, unpredictable new
requirements and inappropriate deadlines have led to numerous
delays of registrations of Crop Protection products in the past,
especially in the authorization processes in the EU and in the
NAFTA countries. Therefore, Bayer CropScience must anticipate
new regulatory trends and must closely follow the process of
developing and requiring new data. Bayer CropScience also
actively participates in these processes by commenting on draft
regulations proposed by the authorities.
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|
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Environmental Science Products |
In both the professional and the consumer pest control business,
as in crop protection, our products must obtain regulatory
approval prior to marketing. In most countries, Environmental
Science products are regulated by authorities other than those
which regulate the Crop Protection products. The regulatory
requirements are often different from Crop Protection products,
due to different routes of exposure. Generally, there is an
increase of regulatory requirements, in particular in the United
States, Europe and Japan. To some extent, the regulatory
61
files developed for Crop Protection products with the same
active ingredients can also be used for the regulatory purposes
in the Environmental Science area.
In the EU, certain products sold in the professional pest
control area, as well as pest control products available to
consumers, fall under the Biocidal Products Directive (BPD),
which requires that complete regulatory dossiers be developed
before placing these products or active substances for use in
such products on the EU market. Certain green industry products
and consumer lawn and garden products are governed by the Plant
Protection Directive, which requires authorization before
products can be placed on the market.
In the United States, registration of Environmental Science
products is granted by the EPA. There has been an increase of
registration requirements due to the implementation of the Food
Quality Protection Act (FQPA), which considers both dietary and
non-dietary exposure aspects. Certain food-related regulatory
requirements exist in other areas, notably in the EU.
The review period for registration depends on the country and
could vary from two to five years for a product containing a new
active ingredient.
Plant biotechnology products, marketed by our BioScience
business group, in particular those based on genetic
modification, are subject to specific regulatory oversight
covering environmental impact as well as use and trade of
products and derivatives in food and feed. The number of
countries that have regulatory frameworks concerning plant
technology is increasing each year and, in countries that
already have such regulations, the requirements are also
increasing or changing. The most important countries, based on
their importance to us as an agricultural center and/or trading
partner, include the United States, Canada, the EU, Japan,
Brazil, Argentina, Australia and China. In the United States,
the main regulatory authorities are the USDA, the FDA and the
EPA. The EU has implemented a set of new regulations including
the creation of a new EU Food Safety Authority. Similar
regulations in Japan are under review and being updated. Many
Asian countries have developed regulatory frameworks over the
last few years, most recently China, Taiwan, Korea and the
Philippines. With the Cartagena Protocol on BioSafety, which
came into force in September 2003, it is expected that more
countries will establish relevant regulatory frameworks over the
next few years.
The timeframe for approvals varies substantially around the
world. The development of the regulatory file will take two to
three years. In the United States, Canada and Japan, the review
of a regulatory file will typically take another one to two
years. In the EU, however, no approvals have been granted over
the last five years, during which time the regulations have been
updated.
Proposed new EU Regulations
We must comply with an increasing range of regulatory measures
concerning testing, manufacturing and marketing of our products.
In some countries, including the United States, regulatory
controls have become increasingly demanding. We expect this
trend to continue and expand to other countries.
Within the European Union a new chemicals policy has been
proposed and may become effective in 2006/2007. It will mandate
a significant increase in the testing and assessment of all
chemicals used, leading to increased costs and reduced operating
margins for these products.
In addition, the EU directive on emissions trading may affect
Bayers business opportunities, especially in Europe. The
directive requires EU member states to meet the carbon dioxide
emissions targets set for each member state under EU legislation
and based on the Kyoto Protocol. Emissions levels have to be
reduced by 21 percent in Germany and 7.5 percent in
Belgium, in each case based on 1990 carbon dioxide emission
levels. Compliance may require material capital expenditures in
the future depending on developments in the market for emissions
trading.
A communication entitled European Environment and Health
Strategy was published by the Commission of the EU in June
2003 (SCALE). The strategy is intended to reduce the burden of
disease caused by environmental factors in the EU by identifying
and preventing new health threats caused by environmental
62
factors. In furtherance of this strategy, the Commission adopted
the European Environment and Health Action Plan for 2004 - 2010
on June 9, 2004. Currently, specific consequences of SCALE
on our business cannot be estimated, but we are monitoring
further developments and participate in relevant stakeholder
processes.
Health, Safety and Environmental Regulations
The production and distribution of Bayer products involves the
use, storage, transportation, handling and disposal of toxic and
hazardous materials. We are subject to increasingly stringent
environmental regulations, which address:
|
|
|
|
|
emissions into the air; |
|
|
|
discharges of waste water; |
|
|
|
incidental and other releases into the environment; |
|
|
|
generation, handling, storage, transportation, treatment and
disposal of hazardous and non-hazardous materials; and |
|
|
|
construction and operation of facilities. |
It is our policy to comply with all health, safety and
environmental requirements and to provide workplaces for
employees that are safe. We track, check and evaluate all
environmental legal initiatives and laws regarding their
potential impact on our actual and past activities in order to
develop appropriate measures in a timely and effective manner.
When necessary, we incur capital expenditures to ensure this. We
expect that Bayer will continue to be subject to stringent
environmental regulation. Although we cannot predict future
expenditures, we believe that current spending trends will
continue.
We are subject to regulations that may require us to remove or
mitigate the effects of the disposal or release of chemical
substances into the environment. Under some of these
regulations, a current or previous owner or operator of property
may be held liable for the costs of remediation on, under, or in
the property, without regard as to whether it knew of or caused
the presence of the contaminants, and regardless of whether the
practices that resulted in the contamination were legal at the
time they occurred. As many of our industrial sites have long
histories, we cannot predict the full impact of these
regulations on us. We cannot assure that soil or groundwater
contamination will not occur or be discovered.
In the United States, we are subject to potential liability
under the U.S. Federal Comprehensive Environmental
Response, Compensation, and Liability Act (commonly known as
Superfund), the U.S. Resource Conservation and
Recovery Act and related state laws for investigation and
clean-up costs at a number of sites. At many of these sites,
companies including Bayer have been notified that the EPA, the
state governing body or private individuals consider such
companies to be potentially responsible parties under Superfund
or related laws. The proceedings relating to these sites are in
various stages. The clean-up process at many sites is ongoing.
We regularly review the liabilities for these sites and have
accrued our best estimate of our ultimate liability for
investigation or clean-up costs.
It is difficult to estimate the future costs of environmental
protection and remediation because of uncertainties about the
status of regulations, their future developments, and
information related to individual sites, products and
facilities. Taking into consideration our experience and
currently known facts, we believe that capital expenditures and
remedial actions to comply with environmental regulations will
not have a material adverse effect on our financial position,
results of operations or cash flows. As of December 31,
2004, we had reserved
303 million
for environmental matters.
We believe that we are in substantial compliance with applicable
health, safety and environmental laws and regulations. We devote
considerable attention to the health and safety of our employees
and the protection of public health and the environment. As a
member of the International Council of Chemical Associations
(ICCA) and the American Chemistry Council, Bayer is
committed to the principles of Responsible Care®,
the chemical industrys health, safety and
environmental performance improvement initiative. Although this
compliance has not adversely affected our competitive position
or business, we cannot predict the impact of
63
possible future regulations. Although we have adopted measures
to address the stricter regulations, such as increasing the
efficiency of our internal research and development process in
order to reduce the impact of extended testing on
time-to-market, stricter regulatory regimes could delay product
development or restrict marketing and sales.
ORGANIZATIONAL STRUCTURE
As the strategic holding company of the Bayer Group, Bayer AG
determines the long-term strategy for the Group and its
subgroups and prescribes guidelines and principles for the
corporate policy derived therefrom. Bayer AG holds equity
interests in the subgroup management companies and the service
companies (described below) and also in other domestic and
foreign entities. The Bayer Group is managed by the four-member
Board of Management of Bayer AG, which is supported by the
Corporate Center. The Board of Management is responsible for the
oversight of management and for the Groups financial
management.
The Corporate Center, which provides services against payment in
particular to the subgroup management companies, consists of the
following corporate center functions: the Corporate Office;
Communications; Investor Relations; Corporate Auditing;
Corporate Human Resources & Organization; Corporate
Development; Law & Patents, Insurance; Finance; Group
Accounting and Controlling; Governmental & Product
Affairs; and Regional Coordination.
After the spin-off of the LANXESS subgroup, effective
January 28, 2005, the Bayer Group conducts its business
operations in the three subgroups Bayer HealthCare, Bayer
CropScience and Bayer MaterialScience. The management companies
Bayer HealthCare AG, Bayer CropScience AG and Bayer
MaterialScience AG, heading up the subgroups, manage the
business activities of the domestic and foreign affiliates
assigned to them. Each subgroup is, within the framework of
strategies, goals and guidelines determined by the Bayer AG
Board of Management, an independent operating area with
worldwide business accountability and its own management. Each
of the subgroup management companies has entered into a control
and profit and loss transfer agreement with Bayer AG.
Three legally independent service companies, Bayer Technology
Services GmbH, Bayer Business Services GmbH and Bayer Industry
Services GmbH & Co. OHG (in which Bayer AG owns a
60 percent stake and LANXESS Deutschland GmbH a
40 percent stake), provide support functions to the three
subgroups as well as to Bayer AG.
For more information on our current organizational structure,
see Business.
Subsidiaries
The following table lists Bayer AGs principal consolidated
subsidiaries as of December 31, 2004 and its beneficial
ownership interest in each.
|
|
|
|
|
|
|
Bayers | |
Company Name and Place of Business |
|
Interest | |
|
|
| |
|
|
(%) | |
Germany
|
|
|
|
|
Bayer Chemicals AG, Leverkusen
|
|
|
100 |
|
Bayer CropScience AG, Monheim
|
|
|
100 |
|
Bayer CropScience Deutschland GmbH, Langenfeld
|
|
|
100 |
|
Bayer CropScience GmbH, Frankfurt
|
|
|
100 |
|
Bayer HealthCare AG, Leverkusen
|
|
|
100 |
|
Bayer MaterialScience AG, Leverkusen
|
|
|
100 |
|
Bayer Vital GmbH, Leverkusen
|
|
|
100 |
|
H.C. Starck GmbH, Goslar
|
|
|
100 |
|
LANXESS Deutschland GmbH, Leverkusen
|
|
|
100 |
|
64
|
|
|
|
|
|
|
Bayers | |
Company Name and Place of Business |
|
Interest | |
|
|
| |
|
|
(%) | |
Other European Countries
|
|
|
|
|
Bayer Antwerpen N.V., Belgium
|
|
|
100 |
|
Bayer Biologicals S.r.I., Italy
|
|
|
100 |
|
Bayer CropScience France S.A.S., France
|
|
|
100 |
|
Bayer CropScience Limited, U.K.
|
|
|
100 |
|
Bayer CropScience S.A., France
|
|
|
100 |
|
Bayer Diagnostics Europe Ltd., Ireland
|
|
|
100 |
|
Bayer International S.A., Switzerland
|
|
|
100 |
|
Bayer Pharma S.A.S., France
|
|
|
100 |
|
Bayer Polimeros S.L., Spain
|
|
|
100 |
|
Bayer Polyurethanes B.V., Netherlands
|
|
|
100 |
|
Bayer Public Limited Company, U.K.
|
|
|
100 |
|
Bayer S.p.A., Italy
|
|
|
100 |
|
LANXESS International SA, Switzerland
|
|
|
100 |
|
LANXESS N.V., Belgium
|
|
|
100 |
|
Quimica Farmaceutica Bayer S.A., Spain
|
|
|
100 |
|
North America
|
|
|
|
|
Bayer CropScience LP, USA
|
|
|
100 |
|
Bayer HealthCare LLC, USA
|
|
|
100 |
|
Bayer Inc., Canada
|
|
|
100 |
|
Bayer MaterialScience LLC, USA
|
|
|
100 |
|
Bayer Pharmaceuticals Corporation, USA
|
|
|
100 |
|
Asia/ Pacific
|
|
|
|
|
Bayer CropScience K.K., Japan
|
|
|
100 |
|
Bayer Korea Ltd., Republic Korea
|
|
|
100 |
|
Bayer MaterialScience Limited, Hong Kong
|
|
|
100 |
|
Bayer Medical Ltd., Japan
|
|
|
100 |
|
Bayer South East Asia Pte Ltd., Singapore
|
|
|
100 |
|
Bayer Thai Company Limited, Thailand
|
|
|
99.98 |
|
Bayer Yakuhin, Ltd., Japan
|
|
|
100 |
|
H.C. Starck-V TECH Ltd./ Japan
|
|
|
100 |
|
Sumika Bayer Urethane Co., Ltd., Japan
|
|
|
60 |
|
Latin America/ Africa/ Middle East
|
|
|
|
|
Bayer CropScience Ltda., Brazil
|
|
|
100 |
|
Bayer de Mexico, S.A. de C.V., Mexico
|
|
|
100 |
|
Bayer (Proprietary) Limited, South Africa
|
|
|
100 |
|
Bayer S.A., Brazil
|
|
|
100 |
|
Bayer S.A., Argentina
|
|
|
100 |
|
65
Also included in the consolidated financial statements are the
following material associated companies:
|
|
|
|
|
|
|
Bayers | |
Company Name and Place of Business |
|
Interest | |
|
|
| |
|
|
(%) | |
Lyondell Bayer Manufacturing Maasvlakte VOF, Netherlands
|
|
|
50 |
|
PO JV, LP Corporation, USA
|
|
|
42.7 |
|
PROPERTY, PLANTS AND EQUIPMENT
We operate through a large number of offices, research
facilities and production sites throughout the world. The
principal executive offices of Bayer AG are located in
Leverkusen, Germany. Our key production facilities are located
in Germany and the United States. We also have other properties,
including office buildings, laboratory and research laboratories
and distribution centers throughout the world. For the major
production and R&D facilities by segment please refer to
Item 4, Information on the Company Market and
Distribution and Research and Development for
each of the segments.
Our policy is to acquire full ownership rights in our
manufacturing facilities whenever possible. We own most of our
manufacturing facilities and other properties. Where locally
applicable law does not permit this or acquisition of full
property rights is otherwise unfeasible, we acquire possessory
interests conferring substantially the same rights of use as
ownership (for example, German-law hereditary building rights or
Erbbaurechte and granted land-use rights in Asian
countries).
We believe that our production plants and manufacturing
facilities have capacities adequate for our current and
projected needs.
66
The following table summarizes our major production facilities
by subgroup:
|
|
|
|
|
|
|
|
|
|
Size in | |
|
|
|
|
Thousand | |
|
|
Location |
|
Square Meters | |
|
Major Use |
|
|
| |
|
|
Bayer HealthCare
|
|
|
|
|
|
|
|
Leverkusen, Germany
|
|
|
135 |
|
|
Formulation and packaging of pharmaceutical products |
|
Wuppertal, Germany
|
|
|
448 |
|
|
Production of active ingredients for ethical pharmaceutical
products, research and development |
|
Berkeley, California
|
|
|
186 |
|
|
Production of recombinant FVIII |
|
Myerstown, Pennsylvania
|
|
|
250 |
|
|
Formulation and packaging of Consumer Care products |
|
Mishawaka, Indiana
|
|
|
131 |
|
|
Production of instruments for Diabetes Care division |
Bayer CropScience
|
|
|
|
|
|
|
|
Monheim, Germany
|
|
|
651 |
|
|
Research and development for the business groups Crop Protection
and Environmental Science, headquarters of Bayer CropScience AG |
|
Frankfurt, Germany
|
|
|
261 |
|
|
Research and development as well as production and formulation
for Crop Protection and Environmental Science |
|
Dormagen, Germany
|
|
|
142 |
|
|
Production and formulation for Crop Protection and Environmental
Science |
|
Kansas City, Missouri
|
|
|
850 |
|
|
Production and formulation for Crop Protection |
|
Haelen, The Netherlands
|
|
|
500 |
|
|
Research and development as well as production for the business
group BioScience (Seeds) |
Bayer MaterialScience
|
|
|
|
|
|
|
|
Krefeld-Uerdingen, Germany
|
|
|
3,700 |
|
|
Production of polycarbonates, diphenylmethane diisocyanates,
chlorine, caustic soda, hydrochloric acid and hydrogen |
|
Baytown, Texas
|
|
|
6,870 |
|
|
Production of base- and modified isocyanates, polycarbonates,
diphenylmethane diisocyanates, toluene diisocyanates, chlorine,
caustic soda, hydrochloric acid and hydrogen |
|
Dormagen, Germany
|
|
|
5,858 |
|
|
Production of modified isocyanates, resins, polycarbonate films,
toluene diisocyanates, polyether, thermoplastic polyurethanes,
chlorine, caustic soda, hydrochloric acid and hydrogen |
|
Antwerp, Belgium
|
|
|
1,580 |
|
|
Production of polycarbonates, aniline, nitrobenzene and polyether |
|
Brunsbüttel, Germany
|
|
|
3,300 |
|
|
Production of diphenylmethane diisocyanates, toluene
diisocyanates, chlorine, hydrochloric acid and hydrogen |
For information on environmental issues relating to Bayers
properties see Item 4, Information on the Company
Health, Safety and Environmental Regulation. Additional
information regarding Bayers property, plant and equipment
is contained in Item 5, Liquidity and Capital Resources
Capital expenditures and in the Notes to the
Consolidated Financial Statements of the Bayer Group 19
Property, plant and equipment.
67
|
|
Item 5. |
Operating and Financial Review and Prospects |
Prospective investors should read the following operating and
financial review and prospects together with the consolidated
financial statements and the notes to those financial statements
included elsewhere in this annual report on Form 20-F. We
have prepared these financial statements in accordance with
IFRS, which differs in some respects from U.S. GAAP. For a
reconciliation of net income and stockholders equity to
U.S. GAAP, see Note 44 to our consolidated financial
statements.
The forward-looking statements in this Item 5 are not
guarantees of future performance. They involve both risk and
uncertainty. Several important factors could cause our actual
results to differ materially from those anticipated by these
statements. Many of those factors are macroeconomic in nature
and are, therefore, beyond the control of our management.
See Forward-Looking Information.
We have based the presentation of our results in this section on
certain significant accounting assumptions. For a more detailed
description of these assumptions, see Critical
Accounting Policies, below.
2002 and 2003 figures for operating result, non-operating
result, operating expenses as well as related key figures have
been restated because of a change in the reporting of funded
pension obligations. For more details, refer to Note 7 to
the consolidated financial statements appearing in the F-pages
in this annual report on Form 20-F.
OVERVIEW
We are a global company focusing on our strengths in the fields
of health care, nutrition and innovative materials. Our goal is
to strengthen the competitiveness of our businesses in the
HealthCare, CropScience and MaterialScience subgroups by
concentrating on the special needs of these businesses.
Bayer comprises the parent company, Bayer AG of Leverkusen,
Germany, and approximately 350 consolidated subsidiaries. Until
the spin-off of the LANXESS subgroup, we were organized into
seven business segments Pharmaceuticals, Biological
Products; Consumer Care, Diagnostics; Animal Health;
CropScience; Materials; Systems and LANXESS. For further
information on our organizational structure, see Item 4,
Information on the Company Business and
Organizational Structure.
To streamline our portfolio and to concentrate on our core
businesses, we selectively divest businesses and assets that no
longer fit our strategic plan. For our principal acquisitions
and divestitures during the last three years, refer to
Item 4, Information on the Company History
and Development of the Company and Item 5, Operating
and Financial Review and Prospects Acquisitions and
Dispositions.
In 2004, we placed the former Chemicals business (except H.C.
Starck and Wolff Walsrode) and those parts of the former
Polymers business that we had decided were no longer core
businesses, into the LANXESS subgroup. We moved this subgroup
into its own corporate structure in the course of 2004 in
preparation for the spin-off. The activities of the former
Polymers and Chemicals business remaining with Bayer have been
combined in the Bayer MaterialScience subgroup. The spin-off of
the LANXESS subgroup became effective with the registration of
the spin-off in the Commercial Register (Handelsregister)
for Bayer AG on January 28, 2005. The shares of LANXESS
AG have been listed on the Frankfurt Stock Exchange since
January 31, 2005. In accordance with IAS 35, those portions
of our business that were combined into our LANXESS subgroup
(i.e., the LANXESS segment) and subsequently spun
off, are shown as discontinuing operations in the
consolidated financial statements and the notes to those
financial statements included elsewhere in this annual report on
Form 20-F. We have restated the comparable information for
past periods to segregate the LANXESS businesses from our
continuing operations. The discontinuing operations data are
intended to present the LANXESS subgroup as an integral part of
Bayer and not on an independent group basis. For a discussion of
the risks and uncertainties facing us in connection with the
LANXESS spin-off, please see Item 3, Risk
Factors Our transactions relating to LANXESS expose
us to continuing liability and Item 10, Material
Contracts.
In December 2004, we contracted to sell our plasma business to
two U.S. financial investors. This transaction is expected
to close in the first half of 2005.
68
The following table sets forth net sales, operating result and
net income (loss) from discontinuing operations attributable to
each of the individual discontinuing operations shown in our
financial statements for the three years under review and the
segments to which they relate.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Haarmann & | |
|
Total Discontinuing | |
|
|
LANXESS | |
|
Plasma | |
|
Reimer | |
|
Operations | |
|
|
| |
|
| |
|
| |
|
| |
|
|
2002 | |
|
2003 | |
|
2004 | |
|
2002 | |
|
2003 | |
|
2004 | |
|
2002 | |
|
2003 | |
|
2004 | |
|
2002 | |
|
2003 | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
|
(Euros in millions) | |
|
(Euros in millions) | |
|
(Euros in millions) | |
|
(Euros in millions) | |
Net sales
|
|
|
6,241 |
|
|
|
5,776 |
|
|
|
6,053 |
|
|
|
679 |
|
|
|
613 |
|
|
|
660 |
|
|
|
666 |
|
|
|
|
|
|
|
|
|
|
|
7,586 |
|
|
|
6,389 |
|
|
|
6,713 |
|
Operating result
|
|
|
(128 |
) |
|
|
(1,290 |
) |
|
|
74 |
|
|
|
(113 |
) |
|
|
(349 |
) |
|
|
(56 |
) |
|
|
978 |
|
|
|
|
|
|
|
|
|
|
|
737 |
|
|
|
(1,639 |
) |
|
|
18 |
|
Net income (loss)
|
|
|
(104 |
) |
|
|
(992 |
) |
|
|
9 |
|
|
|
(126 |
) |
|
|
(226 |
) |
|
|
(56 |
) |
|
|
954 |
|
|
|
|
|
|
|
|
|
|
|
724 |
|
|
|
(1,218 |
) |
|
|
(47 |
) |
Affected segments
|
|
LANXESS |
|
Pharmaceuticals, |
|
Reconciliation |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Biological |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Products |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
CRITICAL ACCOUNTING POLICIES
Critical accounting and valuation policies and methods are those
that are both most important to the portrayal of the Bayer Group
financial condition and results of operations, and that require
the application of difficult, subjective and complex judgments,
often as a result of the need to make estimates about the
effects of matters that are inherently uncertain and may change
in subsequent periods.
The significant accounting and valuation policies and methods of
the Bayer Group are outlined in the Notes to the Financial
Statements. While not all of the significant accounting policies
require difficult, subjective or complex judgments, the Board of
Management of Bayer AG believes that the following accounting
policies could be considered critical.
Use of Estimates
The preparation of all financial statements includes the use of
estimates and assumptions that affect a number of amounts
included in our financial statements, including employee benefit
costs and related disclosures, inventory valuations, sales
allowances, income taxes and contingencies. We base our
estimates on historical experience and other assumptions that we
believe are reasonable. If actual amounts are ultimately
different from estimates, revisions are included in our results
of operations for the period in which the actual amounts become
known. Historically, the aggregate differences, if any, between
our estimates and actual amounts in any year have not had a
significant impact on our consolidated financial statements.
Intangible assets and property, plant and equipment
Intangible assets (including, prior to 2005, goodwill) and
property, plant and equipment are amortized over their estimated
useful lives. The estimated useful lives are based on estimates
of the period during which the assets will generate revenue.
Intangible assets and property, plant and equipment are tested
for impairment whenever events or changes in circumstances
indicate that the carrying amount of the assets may no longer be
recoverable. Impairment testing under IAS 36 (Impairment of
Assets) requires the Board of Management of Bayer AG to compare
the carrying value of the assets to the estimated discounted
future cash flows from the related assets. Estimating the
discounted future cash flows involves significant assumptions,
including particularly those regarding future sales prices and
sales volumes, costs and risk-adjusted discount rates. The
discounting process is also based on assumptions and estimations
relating to business-specific costs of capital, which in turn
are based on country risks, credit risks and additional risks
resulting from the volatility of the respective line of business
as well as the relevant capital structure of the Bayer company
in question.
In November 2003, in light of the strategic realignment of our
Group, and the changing business conditions for portions of it,
we considered it necessary to review the carrying amount of its
global assets as part of an impairment test conducted in
accordance with IAS 36.
69
Although the Board of Management of Bayer AG believes that its
estimates of the relevant expected useful lives, its assumptions
concerning the macroeconomic environment and developments in the
industries in which the Bayer Group operates and its estimations
of the discounted future cash flows are appropriate, changes in
assumptions or circumstances could require changes in the
analysis. This could lead to additional impairment charges in
the future or to valuation write-backs should the trends
identified by the Board of Management of Bayer AG reverse (or
its assumptions or estimates prove incorrect).
Until the end of 2004, Bayer amortized goodwill in accordance
with its scheduled useful life for goodwill balances arising
from business combinations with an agreement date prior to
March 31, 2004. Beginning January 1, 2005, under IFRS,
any goodwill will cease to be amortized and require an annual
impairment review at the reporting unit level. An impairment
exists if the book value of the goodwill at the reporting unit
exceeds the fair value. For business combinations with agreement
dates on or after March 31, 2004, IFRS 3 must be applied as
from the date of the first consolidation, even if such first
consolidation was effected prior to January 1, 2005.
Accordingly, goodwill arising out of such business combinations
was not amortized in 2004 but reviewed for impairment. In
general, the process of evaluating goodwill involves making
adjustments and estimates relating to the projection and
discounting of future cash flows. All assets and liabilities
acquired have to be recorded at the date of acquisition at their
respective fair value in a purchase business combination, all
other assets are accounted at acquisition cost. One of the most
significant estimates relates to the determination of the fair
value of assets and liabilities acquired. Land, buildings and
equipment are usually independently appraised while marketable
securities are valued at market price. If any intangible assets
are identified, depending on the type of intangible asset and
the complexity of determining its fair value, we either consult
with an independent external valuation expert or develop the
fair value internally, using an appropriate valuation technique
which is generally based on a forecast of the total expected
future net cash flows. These evaluations are linked closely to
the assumptions made by the Board of Management of Bayer AG
regarding the future performance of the assets concerned and any
changes in the discount rate applied. An increase in the
discount rate increases the likelihood of impairment charges.
Research and Development
We invest significant financial resources in our research and
development activities on an ongoing basis. This is necessary to
maintain continued success in the research- and
technology-intensive markets in which we are active. In addition
to our in-house research and development activities, especially
in our health care business, we maintain various research and
development collaborations and alliances with third parties,
under which we are required to fund costs and/or pay for the
achievement of performance milestones. For accounting purposes,
research expenses are defined as costs incurred for original and
planned investigations undertaken with the prospect of gaining
new scientific or technical knowledge and understanding.
Development expenses are defined as costs incurred for the
application of research findings or specialist knowledge to
production, production methods, services or goods prior to the
commencement of commercial production or use. We expense all
research costs as incurred. With regard to the regulatory
approval process and other uncertainties relating to the
development project, the conditions for the capitalization of
costs incurred prior to the approval are also not satisfied and
the respective costs therefore expensed as incurred. With
respect to costs incurred in collaborations and alliances with
third parties, considerable judgment can be involved in
assessing whether milestone-based payments simply reflect the
funding of research, in which case expensing would always be
required, or whether, by making a milestone payment, we acquire
an asset which has alternative uses. In the latter case, we
capitalize the relevant costs.
Revenue Recognition
We recognize revenue when persuasive evidence of an arrangement
exists, delivery has occurred or services have been rendered,
our prices are fixed or determinable, and collectibility is
assured. Accordingly, we generally recognize revenue in
connection with the sale of a product when the title passes to
the customer and the above criteria have been met. In some
businesses, it is customary to provide discounts. We recognize
allocations to provisions for discounts and rebates to customers
in the same period in which the related sales are recorded based
on the contract terms, using a consistent methodology. We
estimate the cost of our sales incentives based on our
70
historical experience with similar incentive programs. For
rebates, we record our provisions based upon our experience
ratio to the respective periods sales to determine the
rebate accrual and related expense. We believe that our current
provisions appropriately reflect our exposure to discount and
rebate payments.
In some businesses we generate a substantial portion of our
revenues from licensing agreements under which we grant third
parties rights to certain of our products and technologies. We
record upfront payments and other similar non-refundable
payments received under these agreements as deferred revenue and
recognize them in income over the estimated performance period
stipulated in the agreement. Non-refundable milestone payments
which represented the achievement of a significant
technical/regulatory hurdle in the research and development
process, pursuant to collaborative agreements, are recognized as
revenue upon the achievement of the specified milestone. We also
generate revenues from our collaborative research and
development as well as co-promotion arrangements. Such
agreements may consist of multiple elements and provide for
varying consideration terms, such as upfront, milestone and
similar payments, which are complex and require significant
analysis by management in order to determine the most
appropriate method of revenue recognition. Where an arrangement
can be divided into separate units of accounting (each unit
constituting a separate earnings process), the arrangement
consideration is allocated amongst those varying units based on
their relative fair values and recognized over the respective
performance period. Where the arrangement cannot be divided into
separate units, the individual deliverables are combined as a
single unit of accounting and the total arrangement
consideration is recognized over the estimated collaboration
period. Such determinations require us to make certain
assumptions and judgments.
Pensions and other benefit obligations
We sponsor pension and other retirement plans in various forms
covering employees who meet the plans eligibility
requirements. These plans cover the majority of our employees.
We use several statistical and other models, that attempt to
anticipate future events in calculating the expenses and
liabilities related to the plans. These models include
assumptions about the discount rate, expected return on plan
assets and rate of future compensation increases. The discount
rate is largely based upon an index of high-quality fixed income
investments at the plans respective measurement dates. The
assumption for the expected return-on-assets reflects a
long-term outlook for global capital market returns that match
the duration of the pension obligation as well as a diversified
investment strategy. The expected return is applied to the fair
market value of plan assets at each year end. In addition, we
also use statistical information such as withdrawal and
mortality rates to estimate the expenses and liabilities under
the plans. The expenses and liabilities that in fact arise under
the plans may be materially different from the estimates we make
based on the actuarial assumptions we have used due to changing
market and economic conditions. The plan assets are partially
comprised of equity and fixed-income instruments. Therefore,
declining returns on equity markets and markets for fixed-income
instruments could necessitate additional contributions to the
plans in order to cover future pension obligations. Also, higher
or lower withdrawal rates or longer or shorter life of
participants may result in a significant impact on the amount of
pension income or expense recorded in the future.
Doubtful accounts
Doubtful accounts are reported at the amounts likely to be
recoverable based on our historical experience of our customer
defaults. As soon as we learn that a particular account is
subject to a risk over and above the normal credit risk (e.g.,
low creditworthiness of customer, dispute as to the existence or
the amount of the claim, nonenforceability of the claim for
legal reasons, etc.), the account is analyzed and written down
if circumstances indicate the receivable is uncollectible.
Environmental provisions
The business of the Bayer Group is subject to a variety of laws
and regulations in the jurisdictions in which it operates or
maintains properties. Provisions for expenses that may be
incurred in complying with such laws and regulations are set
aside if environmental inquiries or remediation measures are
probable, the costs can be reliably estimated and no future
benefits are expected from such measures. Significant factors in
estimating the costs include previous experiences in similar
cases, expert opinions regarding environmental programs, current
costs
71
and new developments affecting costs, managements
interpretation of current environmental laws and regulations,
the number and financial condition of third parties that may
become obligated to participate in any remediation costs on the
basis of joint liability, and the remediation methods which are
likely to be deployed. Changes in these assumptions could impact
future reported results. Under the German Transformation Act,
Bayer AG and LANXESS AG are jointly and severally liable
for all obligations of Bayer AG that existed on January 28,
2005. The company to which the respective obligations were not
assigned under the Spin-off and Acquisition Agreement, dated
September 22, 2004, between Bayer AG and LANXESS AG ceases
to be liable for such obligations after a five-year period. The
Master Agreement, entered into between the same parties
contemporaneously with the Spin-off and Acquisition Agreement,
includes corresponding indemnification obligations of
Bayer AG and LANXESS AG. In addition, it contains
provisions dealing with the apportionment of liability arising
from product liability claims, environmental claims and
antitrust violations as between the contracting parties. Changes
in these assumptions could impact future reported results. For
more details on the Spin-off and Acquisition Agreement and the
Master Agreement, see Item 10, Additional
Information Material Contracts. These agreements
are also attached as Exhibits 4.1 and 4.2, respectively, to
this annual report on Form 20-F.
Litigation provisions
We are involved in a number of legal proceedings. As a global
company, we are currently exposed to, and may in the future
become involved in, proceedings in the ordinary course of our
business relating to such matters as
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product liability; |
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patent validity and infringement disputes; |
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tax assessments; |
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competition and antitrust; and |
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past waste disposal practices and release of chemicals into the
environment. |
The outcome of the currently pending and future proceedings
cannot be predicted with certainty. Thus, an adverse decision in
a lawsuit could result in additional costs that are not covered,
either wholly or partially, under insurance policies and that
could significantly impact the business and results of
operations of the Bayer Group. If the Bayer Group loses a case
in which it seeks to enforce its patent rights, a decrease in
future earnings could result as other manufacturers could be
permitted to begin to market products that the Bayer Group or
its predecessors had developed.
We evaluate litigation and administrative proceedings on a
case-by-case basis and consider the available information,
including that from both our external and internal legal
counsel, to assess potential outcomes. Where it is possible, we
evaluate whether a potential liability exists and whether that
potential is remote, possible but not probable or probable, and
accrue a liability based on our best estimate of the potential
liability and its likelihood.
When liabilities are deemed to be both probable and measurable,
we recognize accruals for potential loss. When we are unable to
determine whether the outcome is probable or unable to make a
determination about the amount of possible loss, we do not
record a liability but recognize any related expense as it is
incurred.
Litigation and other judicial proceedings as a rule raise
difficult and complex legal issues and are subject to many
uncertainties and complexities including, but not limited to,
the facts and circumstances of each particular case, issues
regarding the jurisdiction in which each suit is brought and
differences in applicable law. Upon resolution of any pending
legal matter, the Bayer Group may be forced to incur charges in
excess of the presently established provisions and related
insurance coverage. It is possible that the results of
operations and cash flows could be materially affected by an
ultimately unfavorable outcome of litigation.
72
Income taxes
We are required to make estimates for purposes of determining
provisions for income taxes and deferred tax assets.
In addition, estimates must be made to determine whether
valuation allowances are required against deferred tax assets.
Such valuation allowances are recognized when it is no longer
sufficiently certain that the assets will be realized.
Uncertainties exist with respect to the interpretation of
complex tax regulations and the amount and timing of future
taxable income. Any differences between actual results and our
assumptions, or any future changes to such assumptions could
result in adjustments to tax expense in future periods.
OPERATING RESULTS 2002, 2003 AND 2004
Introduction
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Most significant drivers of our sales, results of
operations and cash flows in 2004 |
The most significant drivers of our sales, results of operations
and cash flows in 2004 were:
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Changes in exchange rates i.e., the effects
on our results of operations of the substantial strengthening of
the euro against other currencies, especially the
U.S. dollar; |
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Raw materials, pricing i.e., the effects on
our results of operations of the increased prices of
petrochemical raw materials, other precursors and energy; |
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Our incurrence of other charges that we view as special,
consisting primarily of provisions established and other
expenses incurred in connection with legal matters (special
charges did not affect our sales, results of operations and cash
flows to the same extent as they did in 2003, when we incurred
substantial impairment charges, unscheduled amortization
expenses and other write-downs), which are discussed
in Reconciliation from operating result to
operating result before special items; and |
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The general economic situation and recovery of some user
industries in the course of 2004. |
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Changes in Exchange Rates |
Our net sales and our operating result were significantly
affected during 2004 by changes in exchange rates. Because a
substantial portion of our assets, liabilities, sales and
earnings are denominated in currencies other than the euro zone
currencies, we have exposure to fluctuations in the values of
these currencies relative to the euro. These currency
fluctuations, especially the fluctuation of the value of the
U.S. dollar relative to the euro, but also fluctuations in
the currencies of the countries in which we have significant
operations and/or sales, can have a material impact on our
results of operations. We face both transaction risk, where our
businesses generate sales in one currency but incur costs
relating to that revenue in a different currency, and
translation risk, which arises when we translate the income
statements of our subsidiaries into euro for inclusion in our
financial statements. We do not quantify the effects on our
financial statements of transaction risks. Translation risks,
which we do quantify and against which we do not hedge, do not
affect our local currency cash flows or results of operations,
but do affect our consolidated financial statements. For further
information on transaction and translation risk, see
Item 11, Quantitative and Qualitative Disclosures about
Market Risk Currency Risk.
In general, declines in the value of the U.S. dollar
relative to the euro, such as those that occurred in 2004, will
decrease the euro value of our sales and earnings made in the
dollar zone and decrease the competitiveness of our products
produced in Europe in the United States and in other countries
with falling currencies.
In 2004, the euro appreciated substantially against the dollar
and other currencies. This adversely affected our net sales in
cases in which products are sold at prices denominated in one of
the currencies against which the euro strengthened. To the
extent that our non-euro denominated expenses do not match our
non-euro denominated
73
sales, our operating result is also adversely affected by these
translation effects. The following table sets forth the exchange
rates for the euro of currencies important for our results of
operations during 2004:
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Units of Foreign Currency per Euro | |
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Average For the | |
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Year Ended | |
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At December 31, | |
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December 31, | |
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2003 | |
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2004 | |
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2003 | |
|
2004 | |
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Argentinean peso
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3.70 |
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4.05 |
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3.33 |
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3.66 |
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Brazilian real
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3.66 |
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3.62 |
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3.47 |
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3.64 |
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Canadian dollar
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1.62 |
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1.64 |
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1.58 |
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1.62 |
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British pound
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0.70 |
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0.71 |
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0.69 |
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0.68 |
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Japanese yen
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135.05 |
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139.65 |
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130.96 |
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134.40 |
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Mexican peso
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14.18 |
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15.23 |
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12.22 |
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14.04 |
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Swiss franc
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1.56 |
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1.54 |
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1.52 |
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1.54 |
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U.S. dollar
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1.26 |
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1.36 |
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1.13 |
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1.24 |
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The translation effects of these exchange rate changes had a
negative impact on our sales in 2004, decreasing them by
1.2 billion
(compared to a decrease of
2.5 billion
in 2003 and
1.5 billion
in 2002). The discussion of our operating results below includes
sales figures adjusted for these translation effects. These
adjusted sales figures represent the sales that we would have
generated had the average exchange rates we used to translate
our non-euro denominated revenues into euros remained constant
in the year under review as compared with the previous year,
rather than declining as they in fact did in both 2003 and 2004.
For further information concerning our exchange rate exposure,
see Item 11, Quantitative and Qualitative Disclosures
about Market Risk.
The single most important factor that affects our costs is the
price of raw materials for our products. Petrochemical
feedstocks are important raw materials in many of our products,
especially in our Materials and Systems segments. We do not
produce petrochemical raw materials. For this reason and due to
the volatility of oil and petroleum derivative prices in recent
years, our single greatest raw materials sensitivity is to
fluctuations in the price of petrochemicals. In 2004, these
prices were about 25 percent above the average prices in
2003. Especially in the second half of 2004, we faced
historically high prices for aromatics and olefins.
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General Economic Situation |
The global economy showed a marked improvement in 2004,
expanding by around 4 percent, the principal growth engines
being the United States and China. Over the course of the year,
the economy slowed due to the sharp rise in oil prices and
weaker economic policy impulses. The economy nevertheless
remained on an expansionary course, especially as the situation
on the crude oil markets eased somewhat in the fall.
Economic development in the euro zone was comparatively
restrained in 2004. The economy was buoyed primarily by foreign
demand, while domestic demand picked up only slowly during the
year. The recovery in Germany continued thanks to strong export
demand, but began to run out of steam in the second half as the
global economy slowed, there being little stimulus from private
consumption.
The U.S. economy continued to expand in 2004. Growth
decelerated as time went on, but picked up again slightly toward
the end of the year. The positive trend was supported by a
sustained high level of private consumption and corporate
investment, while the firm recovery on the employment market
boosted overall consumer confidence.
The rapid pace of growth in the Asia-Pacific region as a whole
slowed somewhat during the year due to constrained foreign
demand, with widely divergent trends especially in the important
markets of China and Japan. In China, even higher oil prices and
policy measures aimed at cooling the economy have so far done
little to slow the boom. By contrast, the upswing in Japan has
leveled off since the summer of 2004. Both exports, which
74
suffered from the appreciation of the yen, and domestic demand
have weakened despite adherence to an expansionary monetary
policy.
The economy in Latin America grew strongly in 2004, although the
outlook became somewhat less bright toward the end of the year.
The robust growth in this region due more than
anything to high raw material prices was aided by
industrial exports, which benefited from global economic
expansion, and by historically low interest rates.
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Effects on net sales from acquisitions and
divestitures |
Acquisitions and divestitures during 2004 and 2003 had a
negative effect on net sales in 2004 of
224 million,
and acquisitions and divestitures during 2003 and 2002 had a
negative effect on net sales in 2003 of
95 million.
These portfolio changes affected the comparison between the
three years sales figures as shown in the following two
tables:
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Change in 2004 | |
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from 2003 | |
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(Euros in | |
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millions) | |
Acquisitions
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Gustafson
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34 |
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Other
|
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|
11 |
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45 |
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Divestitures
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Dispositions in compliance with antitrust conditions in
connection with purchase of Aventis CropScience
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(100 |
) |
PolymerLatex group (divested in 2003)
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(62 |
) |
Walothen GmbH (divested in 2003)
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(47 |
) |
Household insecticides business (divested in 2003)
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(25 |
) |
Animal Health vaccines (divested in 2003)
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(16 |
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Bayer Shell (divested in 2003)
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(15 |
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Other
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(4 |
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(269 |
) |
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Net effects on sales
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(224 |
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Change in 2003 | |
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from 2002 | |
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| |
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(Euros in | |
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millions) | |
Acquisitions
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Aventis CropScience Holding S.A. (acquired in 2002)
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1,450 |
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Visible Genetics Inc. (acquired in 2002)
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9 |
|
Tectrade A/ S (acquired in 2002)
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6 |
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Other
|
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|
1 |
|
|
|
|
|
|
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1,466 |
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|
|
|
|
75
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|
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|
Change in 2003 | |
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from 2002 | |
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| |
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(Euros in | |
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millions) | |
Divestitures
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Haarmann & Reimer Group (divested in 2002)
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(666 |
) |
Dispositions in compliance with antitrust conditions by Bayer
CropScience
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(435 |
) |
Household insecticides business
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(272 |
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PolymerLatex group
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(117 |
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Organic pigments
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(54 |
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Walothen GmbH
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(10 |
) |
Other
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(7 |
) |
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(1,561 |
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Net effects on sales
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(95 |
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Reconciliation from operating result to operating result
before special items |
In the consolidated operating results information we present
below, we report, in addition to our operating result, a measure
of operating result that excludes impairment charges and
write-downs, restructuring charges and unscheduled amortization,
portfolio changes and other charges that we view as special
(consisting primarily of provisions established and other
expenses incurred in connection with legal matters), all of
which we refer to as special items. Operating
result before special items is defined neither under IFRS
nor under U.S. GAAP and may not be comparable with measures
of the same or similar title that are reported by other
companies. Under the rules of the Securities and Exchange
Commission (SEC) operating result before special
items is considered a non-GAAP financial measure. It
should not be considered as a substitute for, or confused with,
any IFRS or U.S. GAAP financial measure. We believe the
most comparable IFRS and U.S. GAAP measure is operating
result. We present operating result before special
items, both on a consolidated and on a segment basis,
because we believe that doing so assists readers in
understanding the performance of our business without the large
impacts on the operating result figures resulting from our
decisions to reorient our business and from certain expenses
(such as some of our impairments and provisions and expenses in
respect of legal matters). Readers should consider
operating result before special items in conjunction
with operating result recorded on our income statement.
The following table shows our operating result, the special
items and our operating result before special items.
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|
2002 | |
|
2003 | |
|
2004 | |
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(Euros in millions) | |
Operating result
|
|
|
1,518 |
|
|
|
(1,119 |
) |
|
|
1,808 |
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Impairment charges and write-downs
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|
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(289 |
) |
|
|
(1,927 |
) |
|
|
(63 |
) |
Restructuring charges and unscheduled amortization
|
|
|
(470 |
) |
|
|
(508 |
) |
|
|
(82 |
) |
Portfolio changes
|
|
|
1,905 |
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|
|
469 |
|
|
|
(111 |
) |
Other charges
|
|
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(364 |
) |
|
|
(619 |
) |
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(180 |
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Total special items
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782 |
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(2,585 |
) |
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(436 |
) |
Operating result before special items
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|
|
736 |
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|
1,466 |
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|
|
2,244 |
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76
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Impairment charges and write-downs |
In 2004, we incurred impairment charges and write-downs totaling
63 million.
The impairment charges comprised extraordinary amortization and
depreciation of
68 million
in our LANXESS segment, write-downs of
24 million
in our plasma business as well as adjustments in connection with
the 2003 impairments relating to our former polymers and
chemicals activities. For a quantitative breakdown of the
impairments by segment, please see Procedure used in global
impairment testing and its impact in the Notes to the
consolidated financial statements included in this annual report
on Form 20-F.
In 2003, we recognized charges related to impairments and other
asset write-downs of
1,927 million
relating to portions of our former polymers and chemicals
activities and our plasma business. In 2002, we recognized
impairment charges totaling
289 million,
which related to our polyols and fibers businesses.
|
|
|
Restructuring charges and unscheduled amortization |
In 2004, we incurred charges in connection with restructuring
measures and unscheduled amortization totaling
82 million.
The following table allocates the restructuring charges and
unscheduled amortization of fixed assets and intangibles we
recognized in 2004 according to the businesses and activities to
which they relate:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Severance | |
|
Unscheduled | |
|
Other | |
|
|
Activity/Business in 2004 |
|
Payments | |
|
Amortization | |
|
Charges | |
|
Total | |
|
|
| |
|
| |
|
| |
|
| |
|
|
(Euros in millions) | |
Restructuring of the pharmaceutical research and development
activities
|
|
|
24 |
|
|
|
0 |
|
|
|
0 |
|
|
|
24 |
|
Closure of major parts of a production facility in Hauxton, U.K.
|
|
|
5 |
|
|
|
7 |
|
|
|
1 |
|
|
|
13 |
|
Personnel reductions in connection with the Schering-Plough
alliance
|
|
|
32 |
|
|
|
0 |
|
|
|
13 |
|
|
|
45 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Grand totals
|
|
|
61 |
|
|
|
7 |
|
|
|
14 |
|
|
|
82 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
The following table allocates the restructuring charges and
unscheduled amortization of fixed assets and intangibles we
recognized in 2003 according to the businesses and activities to
which they relate:
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Severance | |
|
Unscheduled | |
|
Other | |
|
|
Activity/Business in 2003 |
|
Payments | |
|
Amortization | |
|
Charges | |
|
Total | |
|
|
| |
|
| |
|
| |
|
| |
|
|
(Euros in millions) | |
Closure of research facilities in Kyoto, Japan and Berkeley,
California
|
|
|
10 |
|
|
|
101 |
|
|
|
28 |
|
|
|
139 |
|
Continued integration of businesses acquired in 2002 from
Aventis CropScience
|
|
|
100 |
|
|
|
2 |
|
|
|
0 |
|
|
|
102 |
|
Personnel adjustments in Polymers area
|
|
|
52 |
|
|
|
0 |
|
|
|
0 |
|
|
|
52 |
|
Plant closure in West Haven, Connecticut
|
|
|
8 |
|
|
|
21 |
|
|
|
3 |
|
|
|
32 |
|
Closure of the polyether production site at Institute,
West Virginia
|
|
|
3 |
|
|
|
12 |
|
|
|
4 |
|
|
|
19 |
|
Further ongoing restructuring programs to improve profitability
|
|
|
9 |
|
|
|
9 |
|
|
|
46 |
|
|
|
64 |
|
Totals
|
|
|
182 |
|
|
|
145 |
|
|
|
81 |
|
|
|
408 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Write-downs on enterprise management systems
|
|
|
0 |
|
|
|
100 |
|
|
|
0 |
|
|
|
100 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Grand totals
|
|
|
182 |
|
|
|
245 |
|
|
|
81 |
|
|
|
508 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
The following table allocates the restructuring charges and
unscheduled amortization of fixed assets and intangibles we
recognized in 2002 according to the businesses and activities to
which they relate. Due to the reorganization of our businesses
in 2003, we are unable to separate severance payments and other
charges for 2002 without unreasonable effort.
77
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Severance | |
|
|
|
|
|
|
Payments | |
|
|
|
|
|
|
and | |
|
|
|
|
Unscheduled | |
|
Other | |
|
|
Activity/Business in 2002 |
|
Amortization | |
|
Charges | |
|
Total | |
|
|
| |
|
| |
|
| |
|
|
(Euros in millions) | |
Integration of businesses acquired from Aventis CropScience
|
|
|
0 |
|
|
|
89 |
|
|
|
89 |
|
Restructuring of the rubber production site in Sarnia, Ontario,
Canada
|
|
|
41 |
|
|
|
26 |
|
|
|
67 |
|
Closure of polymers production in Rieme, Belgium
|
|
|
31 |
|
|
|
7 |
|
|
|
38 |
|
Closure of production of iron oxide in New Martinsville,
West Virginia
|
|
|
10 |
|
|
|
20 |
|
|
|
30 |
|
Closure of powder coatings production in Hicksville, New York
|
|
|
18 |
|
|
|
8 |
|
|
|
26 |
|
Restructuring measures in connection with sale of organic
pigments facility in Bushy Park, South Carolina
|
|
|
23 |
|
|
|
0 |
|
|
|
23 |
|
Restructuring of the Consumer Care production in Elkhart, Indiana
|
|
|
8 |
|
|
|
12 |
|
|
|
20 |
|
Closure of production plant in Barcelona, Spain
|
|
|
2 |
|
|
|
17 |
|
|
|
19 |
|
Expenses in connection with cooperation arrangement with
Aventis Behring
|
|
|
0 |
|
|
|
17 |
|
|
|
17 |
|
Reduction of headcount in Polymers area
|
|
|
0 |
|
|
|
10 |
|
|
|
10 |
|
Restructuring in New Martinsville, West Virginia
|
|
|
7 |
|
|
|
3 |
|
|
|
10 |
|
Further ongoing restructuring programs to improve profitability
|
|
|
14 |
|
|
|
9 |
|
|
|
23 |
|
|
Totals
|
|
|
154 |
|
|
|
218 |
|
|
|
372 |
|
|
|
|
|
|
|
|
|
|
|
Write-downs on enterprise management systems
|
|
|
98 |
|
|
|
0 |
|
|
|
98 |
|
|
|
|
|
|
|
|
|
|
|
|
Grand totals
|
|
|
252 |
|
|
|
218 |
|
|
|
470 |
|
|
|
|
|
|
|
|
|
|
|
Acquisition and disposition activities also affect our results
of operations, and are responsible for substantial swings in our
results from year to year. In connection with our strategic
reorientation and focus on our core businesses, we have been
disposing of numerous businesses, investments and
participations. Our most recent transactions are described in
Item 4, History and Development of the Company. Our
net loss from disposition activities, which we view as special,
was
111 million
in 2004, compared to net gains of
469 million
in 2003 and
1,905 million
in 2002.
The primary components of our net loss from dispositions in 2004
were
77 million
in charges for the stock exchange listing of LANXESS,
71 million
losses on the sale of the plasma business and a
39 million
one-time gain from the sale of a license by Bayer HealthCare.
Our 2003 net gain from dispositions totaling
469 million
comprised mainly the disposition of a large part of our global
household insecticides business
(256 million),
the disposition of real estate in Germany, Belgium, Spain and
the United States
(120 million)
and divestment of products in connection with the Aventis
CropScience acquisition
(46 million).
The remaining
47 million
primarily comprised the sale of our interest in the PolymerLatex
Group and the sales of rights to brands.
The primary components of our net gain of
1,905 million
from dispositions in 2002 were the disposition of
Haarmann & Reimer
(933 million),
further sale of company housing units
(452 million),
a large part of our global household insecticides business
(272 million),
gains from the sale of products
(172 million)
and from divestments of pharmaceutical operations
(75 million).
78
Other charges totaling
180 million
in 2004, that we view as special, consisted primarily of
provisions established and other expenses totaling
160 million
incurred in connection with a number of the legal matters
discussed in Item 8, Legal Proceedings, including
47 million
in Lipobay/ Baycol charges. In addition, we allocated
40 million
to environmental provisions. These charges were partially offset
by gains from curtailment of pension plans amounting to
48 million.
The primary components of the other charges totaling
619 million
in 2003 included a
300 million
charge taken on the basis of the final agreement reached with
the majority of insurers in connection with Lipobay/ Baycol. The
remaining
319 million
comprised expenses for achieving staff reductions through
special early retirement and expenses incurred in connection
with legal matters in the rubber field as well as further
Lipobay/ Baycol charges. Our 2002 charges of
364 million
comprised mainly the settlement with U.S. federal
authorities in the context of an investigation into
pharmaceuticals product prices.
Bayer Group
The following table shows sales and income for Bayer as a whole.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Change from | |
|
|
|
Change from | |
|
|
|
|
2002 | |
|
Previous Year | |
|
2003 | |
|
Previous Year | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
| |
|
| |
|
|
|
|
(%) | |
|
|
|
(%) | |
|
|
|
|
(Euros in millions) | |
Net sales from continuing operations
|
|
|
22,038 |
|
|
|
0.6 |
|
|
|
22,178 |
|
|
|
3.9 |
|
|
|
23,045 |
|
Net sales from discontinuing operations
|
|
|
7,586 |
|
|
|
(15.8 |
) |
|
|
6,389 |
|
|
|
5.1 |
|
|
|
6,713 |
|
|
Net sales
|
|
|
29,624 |
|
|
|
(3.6 |
) |
|
|
28,567 |
|
|
|
4.2 |
|
|
|
29,758 |
|
Gross
profit(1)
|
|
|
11,909 |
|
|
|
(1.2 |
) |
|
|
11,766 |
|
|
|
5.2 |
|
|
|
12,376 |
|
|
as percentage of sales (%)
|
|
|
40.2 |
|
|
|
|
|
|
|
41.2 |
|
|
|
|
|
|
|
41.6 |
|
Selling
expenses(1)
|
|
|
(6,959 |
) |
|
|
7.2 |
|
|
|
(6,460 |
) |
|
|
4.7 |
|
|
|
(6,155 |
) |
Research and development
expenses(1)
|
|
|
(2,588 |
) |
|
|
7.1 |
|
|
|
(2,404 |
) |
|
|
12.4 |
|
|
|
(2,107 |
) |
General and administrative expenses
(1)
|
|
|
(1,480 |
) |
|
|
(13.0 |
) |
|
|
(1,673 |
) |
|
|
(2.5 |
) |
|
|
(1,714 |
) |
Other operating income
|
|
|
2,706 |
|
|
|
(57.2 |
) |
|
|
1,158 |
|
|
|
(30.6 |
) |
|
|
804 |
|
Other operating expenses
|
|
|
(2,070 |
) |
|
|
(69.4 |
) |
|
|
(3,506 |
) |
|
|
60.2 |
|
|
|
(1,396 |
) |
Operating result from continuing operations
|
|
|
781 |
|
|
|
(33.4 |
) |
|
|
520 |
|
|
|
244.2 |
|
|
|
1,790 |
|
Operating result from discontinuing operations
|
|
|
737 |
|
|
|
|
|
|
|
(1,639 |
) |
|
|
|
|
|
|
18 |
|
|
Operating
result(1)
|
|
|
1,518 |
|
|
|
|
|
|
|
(1,119 |
) |
|
|
|
|
|
|
1,808 |
|
|
as percentage of sales (%)
|
|
|
5.1 |
|
|
|
|
|
|
|
(3.9 |
) |
|
|
|
|
|
|
6.1 |
|
Non-operating
result(1)
|
|
|
(562 |
) |
|
|
(55.7 |
) |
|
|
(875 |
) |
|
|
5.9 |
|
|
|
(823 |
) |
Income before income taxes
|
|
|
956 |
|
|
|
|
|
|
|
(1,994 |
) |
|
|
|
|
|
|
985 |
|
Net income
|
|
|
1,060 |
|
|
|
|
|
|
|
(1,361 |
) |
|
|
|
|
|
|
603 |
|
|
|
(1) |
2002 and 2003 data have been restated for these items because of
a change in the reporting of funded pension obligations. For
more details, see Note 7 to the consolidated financial
statements appearing elsewhere in this annual report on
Form 20-F. |
79
The following table shows a geographical breakdown of our sales
based on where we sold our products.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Change from | |
|
|
|
Change from | |
|
|
|
|
2002 | |
|
Previous Year | |
|
2003 | |
|
Previous Year | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
| |
|
| |
|
|
|
|
(%) | |
|
|
|
(%) | |
|
|
|
|
(Euros in millions) | |
Europe
|
|
|
12,266 |
|
|
|
(0.8 |
) |
|
|
12,162 |
|
|
|
6.2 |
|
|
|
12,915 |
|
North America
|
|
|
9,005 |
|
|
|
(4.1 |
) |
|
|
8,636 |
|
|
|
(4.2 |
) |
|
|
8,277 |
|
Asia/ Pacific
|
|
|
4,901 |
|
|
|
(7.6 |
) |
|
|
4,529 |
|
|
|
9.2 |
|
|
|
4,946 |
|
Latin America/ Africa/ Middle East
|
|
|
3,452 |
|
|
|
(6.1 |
) |
|
|
3,240 |
|
|
|
11.7 |
|
|
|
3,620 |
|
Net sales represents the gross inflow of economic benefits from
the sales of goods and services that we receive or that are
receivable by us. Net sales excludes rebates and discounts that
we give our customers, as well as the amounts that we collect on
behalf of third parties, such as sales taxes, goods and services
taxes and value added taxes. Net sales from continuing
operations increased by
867 million,
or 3.9 percent, to
23,045 million
in 2004, compared with
22,178 million
in 2003. Total net sales increased by
1,191 million,
or 4.2 percent. Had the average exchange rates we used to
translate our non-euro denominated revenues into euros stayed
constant in 2004 as compared with 2003 rather than declining as
they in fact did, our net sales would have increased, primarily
due to a volume increase, by
2,351 million,
or 8.2 percent. This was in part offset by
1,159 million
less in net sales caused by currency effects. In comparison with
2003, price increases of an average of 1.2 percent led to
333 million
of increased net sales. Changes in our portfolio of businesses
accounted for a
224 million
reduction in our net sales.
Gross profit represents net sales after cost of goods sold and
services provided. Cost of goods sold and services provided
include the production costs of goods sold and the cost of goods
purchased for resale.
The cost of goods sold and services provided increased by
581 million,
or 3.5 percent, to
17,382 million
in 2004, due mainly to the overall growth in our business, in
particular in our MaterialScience business. Had the average
exchange rates we used to translate our non-euro denominated
costs into euros stayed constant in 2004, the increase would
have been 7.6 percent.
Operating result represents gross profit after selling expenses,
research and development expenses, general administration
expenses and other operating income and expenses. We distinguish
between our result from continuing and discontinuing operations.
Selling expenses declined by
305 million,
or 4.7 percent, to
6,155 million,
largely due to currency effects.
Research and development expenses declined by
297 million,
or 12.4 percent, to
2,107 million,
mainly because of our concentration on our strategic core
businesses and also due to currency effects. For details on our
research and development activities, see
Item 4 Business
Pharmaceuticals, Biological Products
Research and Development.
General administration expenses increased by
41 million,
or 2.5 percent, to
1,714 million,
primarily because of an organization-related reclassification of
certain expenses, charges related to the LANXESS spin-off and
the integration of the OTC business acquired from Roche. The
reclassification resulted from a change in reporting
necessitated by organizational changes. Certain functions, for
which expenses had previously been allocated among various
function costs, were centralized. These expenses are now
reported under administrative expenses, thereby increasing
administrative expenses and reducing the amounts of the other
function costs especially cost of goods sold and
selling expenses. These expenses were partially offset by
currency effects.
80
Other operating income decreased by
354 million,
or 30.6 percent, to
804 million,
mainly due to a
256 million
gain in 2003 from the sale of our household insecticides
business, compared to a
121 million
net gain in 2004 from a reduction in obligations to pay
supplementary medical expenses for retirees in the United
States. Additionally, we had
48 million
in gains resulting from pension curtailments, which we consider
special items.
Other operating expenses decreased by
2,110 million,
or 60.2 percent, to
1,396 million,
primarily because the 2003 amount contained impairment charges
and other write-downs of
1,927 million.
Other operating expenses in 2004 included charges related to the
divestiture of the plasma business and litigation-related
expenses.
Operating result improved to a profit of
1,808 million,
with special items having a
436 million
net negative effect. For a breakdown of these special items,
see Overview Introduction
Reconciliation from operating result to operating result before
special items. Operating result before special items climbed
by 53.1 percent to
2,244 million.
Operating result from continuing operations was
244.2 percent above 2003s level, which was largely
due to the high level of impairments influencing operating
result from continuing operations in 2003.
The non-operating result improved by
52 million,
or 5.9 percent, to an expense of
823 million,
largely because of a decrease in net interest expense mainly due
to reduced net debt and lower interest rates, as well as lower
write-downs of investments in subsidiaries. For a definition of
our net debt measure, see Liquidity
and Capital Resources 2002, 2003 and 2004 Cash
Flows Financing Activities.
|
|
|
Income Before Income Taxes |
In 2004, we had a positive income before income taxes of
985 million,
as compared with a loss before income taxes of
1,994 million
in 2003.
We recognized an income tax charge of
385 million
in 2004, as compared with a benefit of
645 million
in 2003. The tax rate for our Group was 39 percent. The tax
result was composed of income taxes paid or payable of
529 million,
partly offset by deferred tax changes that led to a net credit
of
144 million.
Group income rose by
1,964 million
to
603 million
from a net loss of
1,361 million
in 2003.
Net sales of the Bayer Group declined by 3.6 percent, or
1,057 million,
from 2002 to
28,567 million
in 2003. Net sales from continuing operations remained
essentially flat, while the difficult economic and industry
conditions contributed to a 15.8 percent decline in net
sales of discontinuing operations. Applying 2002 exchange rates,
total net sales increased, however. Had the average exchange
rates we used to translate our non-euro denominated revenues
into euros stayed constant in 2003 as compared with 2002 rather
than declining as they in fact did, our net sales would have
increased, primarily due to volume increase, by
1,433 million,
or 4.8 percent; this was more than offset by the
2,545 million
less in net sales caused by currency effects. Prices were on
average fairly flat in 2003; in comparison with 2002, price
increases led only to
150 million
of increased net sales, an increase of 0.5 percent. Changes
in our portfolio of businesses accounted for a
95 million
reduction in our net sales.
81
The cost of goods sold and services provided decreased by
5.2 percent in 2003 to
16,801 million,
due mainly to currency effects, as our non-euro denominated
costs were also reduced by the strong euro. Other cost-reducing
factors, apart from portfolio effects, were improved
manufacturing efficiencies in HealthCare and plant closures in
MaterialScience.
Selling expenses diminished by 7.2 percent to
6,460 million
due to currency and portfolio effects.
The 13.0 percent increase in general administration
expenses, to
1,673 million,
was largely related to the Aventis CropScience acquisition.
Other operating income amounted to
1,158 million.
This figure includes the gain from the sale of the remaining
part of the household insecticides business
(256 million),
the PolymerLatex group
(28 million)
and real estate in Germany, Belgium and Spain
(106 million).
The previous years figure contained the gain from the sale
of the Haarmann & Reimer group
(933 million),
company housing units
(452 million),
a large part of the household insecticides business
(272 million)
and generics activities
(75 million).
Other operating expenses increased to
3,506 million,
including impairment charges and other write-downs of
1,927 million.
The impairments resulted mainly from a global review of asset
values according to IAS 36 in connection with the planned
strategic realignment of the Bayer Group and the sustained
adverse conditions affecting our industrial business. Other
operating expenses also included the
300 million
we charged to income as a result of the settlement we reached
with a majority of our insurers in connection with
Lipobay/Baycol. (See Item 8, Financial
Information Legal Proceedings.)
Operating result declined to a loss of
1,119 million,
with special items mainly impairment charges,
restructuring expenses and items related to portfolio
changes having a
2,585 million
net negative effect. For a breakdown of these special items,
see Overview Introduction
Reconciliation from operating result to operating result before
special items. Operating result before special items,
however, climbed by 99.2 percent to
1,466 million.
Operating result from continuing operations was
33.4 percent below 2002s level.
The non-operating result declined to an expense of
875 million,
due particularly to a drop in the net result of investments in
affiliated companies to an expense of
93 million.
This decrease was attributable to write-downs of our investments
in DyStar and Curagen and a net loss position for companies
included at equity. The principal item of non-operating income
was the
190 million
tax-free gain from the sale of our equity interest in Millennium
Pharmaceuticals.
|
|
|
Income (Loss) Before Income Taxes |
We incurred a loss before income taxes of
1,994 million
in 2003, as compared with income before income taxes of
956 million
in 2002.
We recognized an income tax benefit of
645 million
in 2003, as compared with a benefit of
107 million
in 2002. The tax rate for our Group was 32 percent. The tax
result was composed of income taxes paid or payable of
607 million,
offset by deferred tax changes that led to a net credit of
1,252 million.
82
The Group recorded a
1,361 million
net loss.
Segment Data
We use operating result before special items as an internal
reporting measure for our segments in order to promote
comparability from period to period. The special items we report
include primarily expenses relating to impairment charges,
accelerated depreciation, restructuring measures charged to
operating result, costs of facilities closures and income from
divestments. On a consolidated basis, operating result before
special items is considered a non-GAAP financial measure under
applicable rules of the Securities and Exchange Commission.
See Overview Introduction
Reconciliation from operating result to operating result before
special items.
|
|
|
Pharmaceuticals, Biological Products |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Change from | |
|
|
|
Change from | |
|
|
|
|
2002 | |
|
Previous Year | |
|
2003 | |
|
Previous Year | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
| |
|
| |
|
|
|
|
(%) | |
|
|
|
(%) | |
|
|
|
|
(Euros in millions) | |
Net sales (external), continuing operations
|
|
|
4,088 |
|
|
|
1.1 |
|
|
|
4,132 |
|
|
|
(9.8 |
) |
|
|
3,728 |
|
Net sales (external), discontinuing operations
|
|
|
679 |
|
|
|
(9.7 |
) |
|
|
613 |
|
|
|
7.7 |
|
|
|
660 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total net sales (external)
|
|
|
4,767 |
|
|
|
(0.5 |
) |
|
|
4,745 |
|
|
|
(7.5 |
) |
|
|
4,388 |
|
Intersegment sales
|
|
|
33 |
|
|
|
54.5 |
|
|
|
51 |
|
|
|
(17.6 |
) |
|
|
42 |
|
Operating result from continuing operations
|
|
|
(87 |
) |
|
|
32.2 |
|
|
|
(59 |
) |
|
|
|
|
|
|
358 |
|
Operating result from discontinuing operations
|
|
|
(113 |
) |
|
|
(208.8 |
) |
|
|
(349 |
) |
|
|
84.0 |
|
|
|
(56 |
) |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Total operating result
|
|
|
(200 |
) |
|
|
(104.0 |
) |
|
|
(408 |
) |
|
|
|
|
|
|
302 |
|
Special items
|
|
|
(333 |
) |
|
|
(149.8 |
) |
|
|
(832 |
) |
|
|
82.2 |
|
|
|
(148 |
) |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Operating result before special items
|
|
|
133 |
|
|
|
218.8 |
|
|
|
424 |
|
|
|
6.1 |
|
|
|
450 |
|
The primary special items were as follows:
|
|
|
|
|
|
|
|
|
Year | |
|
Nature of Special Item |
|
Income/Charge | |
| |
|
|
|
| |
|
|
|
|
(Euros in | |
|
|
|
|
millions) | |
|
2002 |
|
|
Legal provisions for settlement with U.S. authorities in
the context of an investigation into pharmaceuticals product
prices |
|
|
(272 |
) |
|
|
|
|
Restructuring and write-downs |
|
|
(58 |
) |
|
2003 |
|
|
Charges taken on the basis of the final agreement reached with
the majority of insurers in connection with Lipobay/
Baycol |
|
|
(300 |
) |
|
|
|
|
Impairments and write-downs of plasma business |
|
|
(317 |
) |
|
|
|
|
Closure of research and production facilities |
|
|
(171 |
) |
|
2004 |
|
|
Losses in connection with the divestment of the plasma business |
|
|
(71 |
) |
|
|
|
|
Write-downs in connection with the divestment of the plasma
business |
|
|
(24 |
) |
|
|
|
|
Charges in connection with restructuring pharmaceuticals
research and development |
|
|
(24 |
) |
|
|
|
|
Gain on a sale of a license |
|
|
39 |
|
|
|
|
|
Charges in connection with Lipobay/ Baycol |
|
|
(47 |
) |
|
|
|
|
Restructuring charges in connection with the Schering-Plough
alliance |
|
|
(45 |
) |
|
|
|
|
Pension curtailment in connection with the Schering-Plough
alliance |
|
|
24 |
|
Sales of our Pharmaceuticals, Biological Products segment
declined by
357 million,
or 7.5 percent, to
4,388 million.
Had the average exchange rates we used to translate our non-euro
denominated revenues into
83
euros stayed constant in 2004 as compared with 2003, our net
sales in this segment would have decreased by
161 million
or 3.4 percent in 2004.
Sales of the Pharmaceuticals division declined by
469 million,
or 12.9 percent, to
3,166 million.
This was mostly due to the expiration of our U.S. patent
for the anti-infective Cipro®. Total sales of
Ciprobay®/Cipro® (active ingredient:
ciprofloxacin) fell by
574 million,
or 40.7 percent, year on year. Based on data published by
International Medical Statistics (IMS), our once-daily
formulation Cipro® XR had gained a
14 percent share of ciprofloxacin prescriptions in the
United States by year end. As part of the realignment of our
pharmaceuticals business, we signed an extensive cooperation
agreement in September 2004 under which Schering-Plough now
markets selected primary care products in the United States in
return for sales-dependent license payments or, in the case of
Levitra®, in return for a share of the earnings
realized. Those license payments together with our share of the
earnings now represent the bulk of our sales in the United
States. As license payments are only a share of sales to market,
our sales declined compared to 2003.
Sales of our erectile dysfunction treatment Levitra®
rose by
49 million,
or 34.0 percent, to
193 million;
a smaller increase than we had anticipated. Using 2003 exchange
rates, sales rose by 40.3 percent in 2004.
Levitra® has now been registered in all the major
countries. By year end the product had gained a roughly
11 percent global market share and a 10 percent share
in the United States, the most important market, based on data
published by IMS. We were engaged in a dispute with Pfizer,
Inc., in which Pfizer claims that the sale of
Levitra® infringes upon Pfizers
U.S. patent relating to products for the treatment of
erectile dysfunction. See Item 8, Financial
Information Legal Proceedings Patent
validity challenges and infringement proceedings; patent-related
antitrust actions Vardenafil-related actions.
Sales of our respiratory antibiotic
Avalox®/Avelox® continued to advance in
a highly competitive environment, increasing by 6.4 percent
to
318 million,
with sales increasing by 12.4 percent when using 2003
exchange rates. Despite keen competition from generics, sales of
our antihypertensive drug Adalat® remained steady
year on year. Further growth was achieved by
Aspirin® Cardio (heart attack and stroke
prophylaxis), Trasylol® (used in open-heart surgery)
and Glucobay® (diabetes).
Sales of the Biological Products division rose by
10.1 percent to
1,222 million,
with sales growing by 15.5 percent when using 2003 exchange
rates. Both our hemophilia drug Kogenate® and the
plasma products contributed to this positive performance. Plasma
products, part of our discontinuing operations, accounted for
53.2 percent of this increase. Kogenate® sales
grew primarily in Europe, with a considerable increase in
volumes. The plasma business developed very well in North
America due to new product launches (Gamunex®), but
receded in Japan due to fierce competition and regulatory
changes.
Operating result of the Pharmaceuticals, Biological Products
segment improved from minus
408 million
to
302 million.
Operating result before special items rose by 6.1 percent
to
450 million.
The decline in operating result of the Pharmaceuticals division
due to the expiration of our U.S. patent for
Cipro® was more than offset by the higher sales of
the Biological Products division and further cost savings.
Special items in 2004 amounted to minus
148 million
on aggregate, including a
71 million
loss on the sale of the plasma business, further charges of
47 million
for Lipobay/ Baycol, personnel reductions in connection
with the Schering-Plough alliance of
45 million,
restructuring charges of
24 million
in connection with the realignment of our pharmaceutical
research and a
39 million
gain from the sale of a license. Gains from the curtailment of
pension plans and write-downs in connection with the divestment
of the plasma business (each of which amounted to
24 million)
offset each other. Special items in the previous year mainly
comprised expenses relating to the plasma business and for
accounting measures concerning Lipobay/ Baycol.
Sales of the Pharmaceuticals, Biological Products segment, at
4,745 million
in 2003, almost matched the
4,767 million
in sales of the previous year. Had the average exchange rates we
used to translate our non-euro denominated revenues into euros
stayed constant in 2003 as compared with 2002 rather than
declining as they in fact did, our net sales in the
Pharmaceuticals, Biological Products segment would have been
542 million
higher, and would have risen by 11.4 percent in comparison
with 2002.
84
Sales growth in the Pharmaceuticals division was to a large
extent driven by the successful introduction of the erectile
dysfunction drug Levitra®. Levitra®
accounted for
144 million
of net sales in 2003, its first year on the market. Sales of the
respiratory antibiotic Avalox®/ Avelox®
continued to expand in a highly competitive environment, with
sales of this product rising by 6.8 percent to
299 million.
Had the average exchange rates we used to translate our non-euro
denominated revenues into euros stayed constant in 2003 as
compared with 2002, sales of this product would have shown a
20.4 percent increase. The increased net sales attributable
to Levitra® and Avalox®/
Avelox® were offset in part by a decline in sales of
the antihypertensive drug Adalat®, which fell by
15.5 percent to
676 million
due to increased competition from producers of generic
substitutes, particularly in the United States. Had the average
exchange rates we used to translate our non-euro denominated
revenues into euros stayed constant in 2003 as compared with
2002, Adalat sales would have declined by 7.6 percent.
Sales of our anti-infective Ciprobay®/
Cipro® remained constant at the high level of
1,411 million,
with sales rising by 14.2 percent when using 2002 exchange
rates.
Due to substantially increased releases of product and volumes
sold, our sales of Kogenate®, our recombinant Factor
VIII clotting factor, expanded by 24.3 percent in 2003, or
97 million,
to
497 million.
Had exchange rates stayed constant, our sales of
Kogenate® would have risen by 33.4 percent,
partly, we believe, as a result of increases in market share,
particularly in the United States and Japan.
Operating result fell by
208 million,
or 104.0 percent, to minus
408 million.
Operating result before special items for the segment grew by
291 million,
or 218.8 percent, in 2003, to
424 million,
due mainly to the upward trend in the Pharmaceuticals division
and the Kogenate® business of the Biological
Products division. In Pharmaceuticals, the improvement was also
aided by cost reductions achieved through closures and
relocations of production facilities and the consolidation of
research activities. Additional contributing factors in the
Biological Products division were increases in the efficiency of
some of our production processes and improved cost structures
for Kogenate®.
Special items in 2003 comprised primarily impairments of the
plasma business of our Biological Products division in the
amount of
317 million
and charges in respect of the closure of our research centers in
Kyoto, Japan, the termination of research activities in
Berkeley, California and of a production facility in West Haven,
Connecticut in the total amount of
171 million.
We charged
300 million
in respect of the agreement reached with a majority of our
insurers in connection with Lipobay/ Baycol. See
Item 8, Financial Information Legal
Proceedings. Special items in 2002 primarily included legal
provisions of
272 million
and restructuring charges and write-downs of
58 million.
|
|
|
Consumer Care, Diagnostics |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Change from | |
|
|
|
Change from | |
|
|
|
|
2002 | |
|
Previous Year | |
|
2003 | |
|
Previous Year | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
| |
|
| |
|
|
|
|
(%) | |
|
|
|
(%) | |
|
|
|
|
(Euros in millions) | |
Net sales (external)
|
|
|
3,755 |
|
|
|
(11.2 |
) |
|
|
3,336 |
|
|
|
(0.7 |
) |
|
|
3,311 |
|
Intersegment sales
|
|
|
2 |
|
|
|
100.0 |
|
|
|
4 |
|
|
|
350.0 |
|
|
|
18 |
|
Operating result
|
|
|
593 |
|
|
|
1.3 |
|
|
|
601 |
|
|
|
(33.4 |
) |
|
|
400 |
|
Special items
|
|
|
214 |
|
|
|
25.2 |
|
|
|
268 |
|
|
|
|
|
|
|
(30 |
) |
Operating result before special items
|
|
|
379 |
|
|
|
(12.1 |
) |
|
|
333 |
|
|
|
29.1 |
|
|
|
430 |
|
The primary special items were as follows:
|
|
|
|
|
|
|
|
|
Year | |
|
Nature of Special Item |
|
Income/Charge | |
| |
|
|
|
| |
|
|
|
|
(Euros in | |
|
|
|
|
millions) | |
|
2002 |
|
|
Divestment of household insecticides business |
|
|
272 |
|
|
|
|
|
Closure of production facility and restructuring charges |
|
|
(44 |
) |
|
2003 |
|
|
Divestment of household insecticides business |
|
|
256 |
|
|
2004 |
|
|
Provision for litigation |
|
|
(16 |
) |
|
|
|
|
Expenses relating to the integration of the Roche OTC business |
|
|
(14 |
) |
85
Sales in the Consumer Care, Diagnostics segment declined by
25 million,
or 0.7 percent, to
3,311 million.
Had we translated our non-euro denominated revenues in 2004 at
2003s average exchange rates, net sales would have
increased by
153 million
or 4.6 percent in 2004.
Sales of the Consumer Care division fell by 4.8 percent to
1,336 million,
but increased by 1.4 percent when applying 2003 exchange
rates. Business in Europe, particularly Italy, Germany and the
United Kingdom, continued to expand thanks to the launch of new
products such as Aspirin® Complex. In Latin
America, Aspirin® sales were encouraging. By
contrast, our OTC business in North America was level with the
previous year.
Sales of blood glucose monitoring systems offered by our
Diabetes Care division grew by 4.5 percent to
653 million,
with sales rising by 9.5 percent when using 2003 exchange
rates. Particularly successful were the Ascensia®
Breeze and Ascensia® Contour/ Microfill
test systems launched in 2003. We achieved double-digit
growth rates in important markets such as the United States,
Germany, Spain and the United Kingdom.
The Diagnostics division grew sales by 1.1 percent to
1,322 million,
and by 5.7 percent when applying 2003 exchange rates, with
all business units and all regions contributing to the increase.
We posted double-digit growth rates in some countries,
particularly in Latin America and Asia-Pacific. Complementing
the existing product line was the new ADVIA® 1200
system.
Operating result of the Consumer Care, Diagnostics segment
dropped by
201 million
to
400 million.
Before special items, however mainly
litigation-related charges amounting to
16 million
and expenses for the integration of the Roche OTC business
amounting to
14 million
operating result for the segment increased considerably to
430 million
(plus 29.1 percent). The principal special item in 2003 was
the income from the sale of the household insecticides business.
This earnings growth was due particularly to the sales increases
in the Diabetes Care and Diagnostics divisions and to cost
savings.
Sales of the Consumer Care, Diagnostics segment declined by
419 million,
or 11.2 percent, to
3,336 million.
Sales of the Consumer Care division declined by
18.2 percent, or
313 million,
to
1,403 million,
mainly due to the divestment of the household insecticides
business and the strength of the euro. Of this change,
272 million
related to the divestment of the household insecticides
business, the net sales of which were
345 million
in 2002 and
73 million
in 2003 (up to the effective date of the divestment). The rise
of the euro against non-euro currencies led to a decline of
100 million
in net sales. Excluding the net sales relating to this divested
business in both years, and had we translated our non-euro
denominated net sales at the average exchange rates applicable
in 2002 rather than those applicable in 2003, net sales would
have increased by 5.8 percent. This business thus expanded
much faster than the market, which, according to our internal
estimate based on regional Information Resources Inc.
(IRI) and IMS data, grew by 3 percent. In the United
States our One-A-Day® Weight Smart vitamin product
posted sales of
60 million
in its first year on the market. Applying 2002 exchange rates,
in the United States, sales of our analgesic Aleve®
advanced by 18.8 percent (but fell 0.7 percent on an
unadjusted basis).
Sales of the Diagnostics division were down by 0.2 percent,
or
2 million,
to
1,308 million.
Adjusting for the
143 million
decline in Diagnostics net sales attributable to the above
mentioned changes in exchange rates, net sales of the
Diagnostics division would have increased 10.9 percent.
ADVIA® Centaur experienced a
24.4 percent sales increase and a 13.8 percent
increase, to
387 million,
on an unadjusted basis. Sales of the Diabetes Care division were
down by 14.3 percent, or
104 million,
to
625 million,
due to negative currency effects and heightened competitive
pressure, with the United States and Europe accounting for most
of the decline. Adjusting for the
39 million
decline in Diabetes Care net sales attributable to the above
mentioned changes in exchange rates, net sales of the Diabetes
Care division would have decreased 5.3 percent.
Operating result for the Consumer Care, Diagnostics segment
increased by 1.3 percent to
601 million,
marred by the lower sales in Diabetes Care and adverse currency
effects. We successfully completed the divestment of the
household insecticides business, initiated in 2002, to
U.S.-based SC Johnson & Son, Inc. Of the total gain of
528 million
on this sale, we realized
256 million
in 2003.
86
The special items in both 2003 and 2002 related mostly to gains
on our sale of the household insecticide business (amounting to
256 million
in 2003 and
272 million
in 2002).
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Change from | |
|
|
|
Change from | |
|
|
|
|
2002 | |
|
Previous Year | |
|
2003 | |
|
Previous Year | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
| |
|
| |
|
|
|
|
(%) | |
|
|
|
(%) | |
|
|
|
|
(Euros in millions) | |
Net sales (external)
|
|
|
850 |
|
|
|
(7.1 |
) |
|
|
790 |
|
|
|
(0.5 |
) |
|
|
786 |
|
Intersegment sales
|
|
|
1 |
|
|
|
700.0 |
|
|
|
8 |
|
|
|
(50.0 |
) |
|
|
4 |
|
Operating result
|
|
|
168 |
|
|
|
2.4 |
|
|
|
172 |
|
|
|
(8.7 |
) |
|
|
157 |
|
Special
items(1)
|
|
|
(11 |
) |
|
|
|
|
|
|
22 |
|
|
|
|
|
|
|
0 |
|
Operating result before special items
|
|
|
179 |
|
|
|
(16.2 |
) |
|
|
150 |
|
|
|
4.7 |
|
|
|
157 |
|
|
|
(1) |
Special items were accounted for primarily by gains from the
disposal of the rights to the Bayovac®/
Baypamun® products in 2003 and charges in 2002 for a
writedown on an enterprise management system. |
Sales of the Animal Health segment declined by
4 million,
or 0.5 percent, to
786 million.
Had we translated our non-euro denominated revenues in 2004 at
2003s average exchange rates, we would have had
40 million
more net sales in 2004 than reported. All regions contributed to
this growth. Notable success was achieved with the launch of our
antiparasitic Advantix® in Italy and with the
development of our Advantage® and
Baytril® businesses in the United States.
Operating result of the Animal Health segment fell by
15 million,
or 8.7 percent, to
157 million.
Adjusted for the previous years one-time gain from the
sale of product rights, operating result before special items
grew by 4.6 percent in 2004.
Sales of the Animal Health segment fell by 7.1 percent, or
60 million,
to
790 million,
due primarily to negative currency effects. Had exchange rates
not changed as they did and our non-euro denominated net sales
had been translated into euro at the same exchange rates as in
2002, our net sales would have been
40 million
higher than as reported, and sales would have risen by
4.7 percent. Our positive performance on the basis of 2002
exchange rates resulted primarily from the successful launch in
North America of the new antiparasitic treatment
Advantix®. Sales in Europe remained at the previous
years level. We experience declines in net sales in our
other regions primarily due to the negative currency movements.
As part of our ongoing portfolio adjustments, the rights to the
Bayovac®/Baypamun® products were sold to
Pfizer Animal Health in December 2003.
Operating result of the Animal Health segment increased by
4 million,
or 2.4 percent, to
172 million.
Operating result before special items fell by
29 million
as a result of exchange rate developments, where the negative
impact on sales outweighed the positive impact of translating
non-euro denominated costs into euro, as well as due to expenses
for the Advantix® and other new product
introductions. Special items amounted to a gain of
22 million
in 2003 and to a charge of
11 million
in 2002.
87
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Change from | |
|
|
|
Change from | |
|
|
|
|
2002 | |
|
Previous Year | |
|
2003 | |
|
Previous Year | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
| |
|
| |
|
|
|
|
(%) | |
|
|
|
(%) | |
|
|
|
|
(Euros in millions) | |
Net sales (external)
|
|
|
4,697 |
|
|
|
22.7 |
|
|
|
5,764 |
|
|
|
3.2 |
|
|
|
5,946 |
|
Intersegment sales
|
|
|
90 |
|
|
|
(23.3 |
) |
|
|
69 |
|
|
|
(17.4 |
) |
|
|
57 |
|
Operating result
|
|
|
(112 |
) |
|
|
|
|
|
|
342 |
|
|
|
43.9 |
|
|
|
492 |
|
Special items
|
|
|
67 |
|
|
|
|
|
|
|
(81 |
) |
|
|
63.0 |
|
|
|
(30 |
) |
Operating result before special items
|
|
|
(179 |
) |
|
|
|
|
|
|
423 |
|
|
|
23.4 |
|
|
|
522 |
|
The primary special items were as follows:
|
|
|
|
|
|
|
|
|
Year | |
|
Nature of Special Item |
|
Income/Charge | |
| |
|
|
|
| |
|
|
|
|
(Euros in | |
|
|
|
|
millions) | |
|
2002 |
|
|
Restructuring related to the Aventis CropScience acquisition |
|
|
(89 |
) |
|
|
|
|
Gains on divestments relating to the Aventis CropScience
acquisition |
|
|
172 |
|
|
2003 |
|
|
Restructuring related to the Aventis CropScience acquisition |
|
|
(102 |
) |
|
|
|
|
Gains on sale of the prior Bayer CropScience products |
|
|
46 |
|
|
2004 |
|
|
Closure of major parts of a production facility in Hauxton, U.K. |
|
|
(13 |
) |
Sales of the CropScience segment grew by 3.2 percent, or
182 million,
from
5,764 million
in 2003 to
5,946 million
in 2004. Exchange rates had an offsetting negative effect. Had
we translated our non-euro denominated revenues in 2004 at
2003s average exchange rates, we would have had
227 million
more net sales in 2004 than reported.
Sales of the Crop Protection business group increased by
3.2 percent year on year to
4,957 million.
Our
Confidor®/Gaucho®/Admire®/Merit®
product group achieved sales of
603 million
due mainly to increased use in cotton, vegetables and soybeans
in the United States and Brazil. Envidor®, which we
introduced in 2003 for use in perennial crops, continued to
perform very well in its second year on the market. Sales of the
Fungicides business unit increased by
109 million,
or 9.3 percent, to
1,277 million,
thanks largely to strong volume increases for our top fungicides
Folicur® and Flint®. The growth in
sales, particularly in the first and fourth quarters, resulted
mainly from the efforts to combat against Asian rust in Brazil.
Sales of our broad-spectrum fungicide Folicur®
climbed again, in 2004 by 30.5 percent to
411 million,
mainly on account of its increasing use to control the cereal
disease fusarium. Business with Flint® grew by
20.0 percent to
240 million,
although market conditions in Western Europe remained difficult.
Sales of our Sphere® and Stratego®
formulations for soybeans rose strongly in Brazil and Argentina.
We also increased sales in many other countries and with respect
to other crops, scoring major success with the launch of our new
Proline® range of cereal fungicides in Germany.
Sales in the Herbicides unit edged up by 0.4 percent to
1,855 million
despite a difficult market environment. Sales of
Basta®/Liberty® improved by
23.9 percent to
197 million.
Our recently launched product Atlantis® had a
successful year thanks to its high efficacy against grass weeds
in cereal crops. The 9.3 percent growth in sales of seed
treatment products was attributable not only to the acquisition
of Crompton Corporations 50 percent interest in
Gustafson, but also to a substantial increase in sales of our
successful new seed treatment Poncho®.
Sales of the Environmental Science business group receded by
2.0 percent to
678 million;
however, when applying 2003 exchange rates, sales increased by
3.2 percent.
In the BioScience business group, sales climbed by
14.8 percent year on year to
311 million.
The main contributors to this increase were InVigor®
(canola seed) and FiberMax® (cotton seed), both with
sales growth exceeding 50 percent. Sales in vegetable seeds
were also well above levels of the previous year.
Despite negative currency effects, operating result of the
CropScience segment improved by 43.9 percent from
342 million
to
492 million.
This earnings performance was attributable both to business
expansion and to
88
strict cost management. Special items with a total of
30 million,
mainly including expenses related to a partial closure of a
production facility and litigation, were significantly lower
than in the previous year. Operating result before special items
improved by
99 million,
or 23.4 percent, to
522 million.
Sales of the CropScience subgroup climbed by 22.7 percent
to
5,764 million
largely because of the Aventis CropScience acquisition. Exchange
rates had an offsetting negative effect. Had we translated our
non-euro denominated revenues in 2003 at 2002s average
exchange rates, we would have had
605 million
more net sales in 2003 than reported. Adjusted for the Aventis
CropScience acquisition and currency effects, our net sales
would have grown by 11.8 percent.
Sales of the Crop Protection business group rose by
20.0 percent to
4,801 million.
This increase was mainly due to acquisitions and a significant
increase in sales of our top products. Sales of our
Confidor®/Gaucho®/Admire®/Merit®
insecticide/seed treatment/environmental science products grew
by 5.2 percent to
590 million,
with the largest increases being recorded in Germany, France and
Brazil. Net sales of our Folicur®/Raxil®
fungicides/seed treatment products also increased considerably,
advancing by 21.2 percent to
315 million,
mainly due to higher volumes in the United States and Brazil.
Sales of Folicur®/Raxil® more than
doubled in each of these countries. Our Flint®
fungicide also fulfilled our growth expectations, with sales
gaining 25.8 percent to
200 million.
In light of this products effectiveness against the Asian
rust fungus, there was particularly high demand in Brazil for
its new formulations, Stratego® for soybeans and
Sphere® for coffee crops.
Sales of the products acquired with the Aventis CropScience
transaction, notably Puma® and Basta®,
also developed well.
Envidor®, our new broad-spectrum acaricide for use
in perennial crops, was successfully launched in Japan and
Brazil in 2003. The new seed treatment Poncho® had a
good start following its registration in the United States,
already accounting for a significant share of sales of the Seed
Treatment unit (4.6 percent) in its first year on the
market.
Net sales of the Environmental Science business group improved
by 14.4 percent to
692 million.
This was mainly due to the products Merit®,
MaxForce®, Premise®,
Deltagard® and K-Othrine®, as well as to
the performance of the Bayer Advanced®/Bayer
Garden® line.
The BioScience business groups net sales increased to
271 million.
Sales of our vegetable seeds developed favorably, as did our
cotton and canola seed products in the United States and Canada.
FiberMax® and InVigor® achieved
particularly large sales increases.
In 2003, the integration of Aventis CropScience was largely
complete. With the exception of the active substance
propoxycarbazone, all of the individual products mandated to be
divested by the antitrust authorities had been divested.
Our operating result in CropScience reversed from a loss of
112 million
to a positive
342 million
despite negative currency effects, the growth in earnings being
mainly due to higher sales. While special items in 2002
comprised mainly the proceeds of individual product divestments
amounting to
172 million,
in 2003 they included primarily restructuring charges amounting
to
102 million
and relating to the integration of the Aventis CropScience
business. Operating result before special items improved by
602 million
to
423 million.
89
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Change from | |
|
|
|
Change from | |
|
|
|
|
2002 | |
|
Previous Year | |
|
2003 | |
|
Previous Year | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
| |
|
| |
|
|
|
|
(%) | |
|
|
|
(%) | |
|
|
|
|
(Euros in millions) | |
Net sales (external)
|
|
|
2,875 |
|
|
|
(3.4 |
) |
|
|
2,777 |
|
|
|
17.0 |
|
|
|
3,248 |
|
Intersegment sales
|
|
|
24 |
|
|
|
(4.2 |
) |
|
|
23 |
|
|
|
17.4 |
|
|
|
27 |
|
Operating result
|
|
|
174 |
|
|
|
(66.7 |
) |
|
|
58 |
|
|
|
405.2 |
|
|
|
293 |
|
Special items
|
|
|
(2 |
) |
|
|
(1,350.0 |
) |
|
|
(29 |
) |
|
|
|
|
|
|
0 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Operating result before special items
|
|
|
176 |
|
|
|
(50.6 |
) |
|
|
87 |
|
|
|
236.8 |
|
|
|
293 |
|
The primary special items were as follows:
|
|
|
|
|
|
|
|
|
Year | |
|
Nature of Special Item |
|
Income/Charge | |
| |
|
|
|
| |
|
|
|
|
(Euros in | |
|
|
|
|
millions) | |
|
2003 |
|
|
Restructuring charges in connection with headcount reductions |
|
|
(16 |
) |
|
|
|
|
Expenses for achieving staff reductions through special early
retirement |
|
|
(9 |
) |
Sales in the Materials segment were well ahead of the previous
year, rising by
471 million,
or 17.0 percent, to
3,248 million
in 2004. We have restated financial data for our current
Materials segment for past periods to segregate the LANXESS
businesses from our continuing operations. Had we translated our
non-euro denominated revenues in 2004 at 2003s average
exchange rates, we would have had
143 million
more net sales in 2004 than reported. The business unit
Polycarbonates and H.C. Starck were instrumental to this
favorable performance, with high demand from the plastics and
electronics industries allowing both units to achieve price and
volume increases. Sales of the Polycarbonates business unit grew
by 31.4 percent in Asia-Pacific due to heavy demand,
particularly in China. Sales of H.C. Starck rose significantly,
especially in Europe, by 24.6 percent.
Operating result of the Materials segment increased from
58 million
to
293 million
in 2004. If special items totaling
29 million
are eliminated from the previous years figure, operating
result would have increased by
206 million,
chiefly on account of growth in demand and the resulting
improvements in capacity utilization and also because we were
able to pass on to our customers a large part of the
substantially increased raw material costs from the third
quarter onward.
Sales of Materials segment fell by 3.4 percent in 2003 to
2,777 million
from
2,875 million
in 2002. The decline in the segments sales was mainly a
result of increased pressure on prices and adverse currency
effects. Sales of Polycarbonates decreased by 1.7 percent
to
1,713 million,
mainly because of increased pressure on prices and adverse
currency effects. Applying 2002 exchange rates, Polycarbonates
increased by 8.1 percent from the previous year. Sales of
Wolff Walsrode decreased by 6.4 percent to
323 million.
Business at H.C. Starck, also hampered by exchange rates,
receded by 7.1 percent to
564 million.
Applying 2002 exchange rates as set forth above, however, H.C.
Starcks sales would have increased by 1.1 percent
from the previous year.
Operating result for the Materials segment dropped to
58 million
in 2003 following
29 million
in special items, primarily restructuring expenses in connection
with headcount reductions. Operating result before special items
decreased to
87 million.
This was attributable mainly to declining selling prices and
higher raw material and energy costs.
90
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Change from | |
|
|
|
Change from | |
|
|
|
|
2002 | |
|
Previous Year | |
|
2003 | |
|
Previous Year | |
|
2004 | |
|
|
| |
|
| |
|
| |
|
| |
|
|