Amira Nature Foods Ltd (the “Company” or “Amira;”) (NYSE: ANFI), a leading global provider of packaged Indian specialty rice, today announced that it has launched its Amira branded products in the United Kingdom. This marks the Company’s first sales into the UK market with five products across over 2,230 retail distribution points, including Morrisons Supermarket, which represents one of the leading supermarket chains operating in the UK with over 400 stores, as well as certain foodservice customers and a Michelin star restaurant.
“We are excited to introduce our products in the UK, which we identified as a key target growth market for our business,” stated Karan A. Chanana, Amira’s Chairman and Chief Executive Officer. “We are confident that consumers will respond positively to our premium and innovative rice products. As part of our strategy to expand the Amira brand, we are pleased to first launch our products in the UK under our Amira brand, which is a strategy unique to this market.”
About Amira Nature Foods
Founded in 1915, Amira has evolved
into a leading global provider of packaged Indian specialty rice, with
sales in over 40 countries today. Amira sells Basmati rice, a premium
long-grain rice grown only in certain regions of the Indian
sub-continent, under their flagship Amira brand as well as under other
third party brands. Amira sells its products primarily in emerging
markets through a broad distribution network. Amira’s headquarters are
in Dubai, United Arab Emirates, and it also has offices in India,
Malaysia, Singapore, the United Kingdom, and the United States.
Cautionary Note on Forward-Looking Statements
This
release may contain forward-looking statements within the meaning of the
U.S. federal securities laws. These forward-looking statements generally
can be identified by phrases such as that we or our members of
management “believe,” “expect,” “anticipate,” “foresee,” “forecast,”
“estimate” or other words or phrases of similar import. Specifically,
these statements include, among other things, statements that describe
our expectations for consumer reaction to our products, the global rice
market, the financial impact of new sales contracts on our revenue, our
expectations regarding the successful efforts of our distribution
partners, and other statements of management’s beliefs, intentions or
goals. It is uncertain whether any of the events anticipated by
the forward-looking statements will transpire or occur, or if any of
them do, what impact they will have on our results of operations,
financial condition, or the price of our ordinary shares. These
forward-looking statements involve certain risks and uncertainties that
could cause actual results to differ materially from those indicated in
such forward-looking statements, including but not limited to our
ability to penetrate and increase the acceptance of our products in new
geographic markets, our ability to perform our agreements with
customers; our ability to recognize revenue from our contracts;
continued competitive pressures in the marketplace; our reliance on a
few customers and distribution partners for a substantial part of our
revenue; our ability to implement our plans, forecasts and other
expectations with respect to our business and realize additional
opportunities for growth; and the other risks and important factors
contained and identified in our filings with the Securities and Exchange
Commission. All forward-looking statements attributable to us or
to persons acting on our behalf are expressly qualified in their
entirety by these risk factors. Other than as required under the
securities laws, we undertake no obligation to update any
forward-looking or other statements herein, whether as a result of new
information, future events or otherwise.
Contacts:
John Mills/Katie Turner, 646-277-1220