Stakeholder to Shareholder Alchemy: How HR Fosters/Nurtures Corporate Citizenship

by Abhishek Ranjan

SOURCE: CSRwire

DESCRIPTION:

For a cause that is all about transforming communities and impacting people, it is only natural that Human Resources have an important role to play. In this post, I look at the mutually beneficial relationship that HR and CSR have now begun to share.

As it happens, a majority of Indian companies hold the HR function responsible for CSR. This seems only natural, given that the core of CSR initiatives depends on the deployment of the organizations human resources towards accomplishing the social goals laid out by the initiatives. Previously, HR have championed CSR – and vice versa – but as CSR comes into its own as an important – in some cases, mandated – function of the organization, they are beginning to diverge and be more exclusive. HR and CSR, in essence, had the same long-term goals: how to add the maximum value to the organization in the long run. Given their mutual focus on the human element of the organization, HR and CSR strengthened and supported each other. This brought about stakeholder value, to supplement the traditional shareholder value.

 

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Abhishek currently leads Banking Industry Marketing and CSR for Brillio Technology. Abhishek brings with him 10+ years of Marketing and 20+ experience in Social Sector. He was handpicked by his CEO to setup the CSR framework of his company. He started his career with IBM as Business Analyst and later worked for Oracle, where he was credited with setting up the Customer Centers and Industry Relations function in India.

 

Tweet me: How independent & shared #CSR integration models change the relationship w/ #HR http://3bl.me/4hdtqc via @CSRwire & @IAbhishekRanjan

KEYWORDS: Diversity and Human Resources, CSRwire, csr, Stakeholder engagement, shareholder engagement, Corporate Citizenship

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