Social Media Analytics Startup Networked Insights Raises $5 Million

Networked Insights , a Madison, Wisconsin-based social media analytics company, has just announced a $5 million Series A funding round led by Kegonsa Capital Partners . Which confuses me, because according to its CrunchBase profile , the startup had already raised $4 million in Series A financing from the same investor back in 2007, based on this article on the Wisconsin Technology Network.