A Pair Of Social-Media-Powered Ford Fiestas To Tweet Their Way Across The Country

Meet @AJtheFiesta . He's about to embark on a cross-country road trip from the University of Michigan to Silicon Valley's Maker Faire and is set to blog and tweet during the whole trip. But he's not your average Twitter user. He's a 2011 Ford Fiesta. Ford turned to U of M a year ago and started what the auto maker called American Journey 2.0. The goal, it seems, was to reach out to the knowledge base at the university and discover what sort of social networking apps could be developed with the vehicle as the platform. The results are impressive and it's going to be exciting to see them in action as two 2011 Fiestas make their way to California, showcasing custom-made apps along the way.