IPO Gives Chinese Video Site Youku A $3.3 Billion Market Cap; Worth More Than AOL

Shares of Chinese video site Youku soared on its IPO today, closing at $33.44, which is 160 percent above its offering price of $12.80. Since Youku's 15.8 million shares of American Depository Receipts (ADRs) represent 16 percent of the total shares, the closing price gives Beijing-based $Youku a market cap of roughly $3.3 billion. In other words, it is worth more than $AOL (owner of TechCrunch), which has a market cap of $2.7 billion. Earlier today, I referred to Youku as the YouTube of China, but it is more like the Hulu of China. About two thirds of the videos on YouKu are syndicated from traditional media companies in China. The company was founded in November, 2005 and the site launched in December, 2006. YouKu never really relied on user-generated content because it took longer to develop as a phenomenon in China than the U.S. "Unlike the US, we are still in the development phase for user generated content so we didn’t rely on that," CEO Victor Koo tells me.