AdGenesis Aims To Be The Match.com of Video Advertising, Pair Brands With The Right Viewer
May 09, 2011 at 21:04 PM EDT
As online video advertising continues to grow, and expands to mobile, brands are looking for ways to get more bang for their advertising buck, and viewers continue to yearn for and expect video advertising that is more personalized, targeted, and relevant. And obviously the same is true for brands and advertisers -- they, too, want to be able to customize their ad experience to reach consumers that they know will care about their products. So, as technology and the web tools we use on a daily basis continue to get smarter, so should advertising, right? AdGenesis , a New York-based video advertising startup, wants use the dating, or match-making game, to make the serving of video advertising a more intelligent arrangement. It hopes that its service will bring consumers and brands together for a rewarding, lifetime relationship of loyalty and happiness -- not just in a marriage of convenience. In other words, the startup is a white label video advertising platform that partners with publishers to match branded content to a large network of eager, opt-in customers.