PR Log - Jul 25, 2011 - A cutting-edge Social Media and Search Engine Marketing (“SMSEM”) course will be offered Sept 12 – Dec 14, 2011 Monday and Wednesday evenings 6:30 – 8:15 PM in a central Atlanta location. The course will be an enhanced version of the SMSEM course that Paul Heller has developed and taught at both Mercer’s MBA program and Oglethorpe University (during 2011 spring and summer sessions). Course cost $795.
Course uses real-world, in-class case studies and weekly assignments that enhance problem-solving skills to be more creative, strategic and resourceful for each topic covered. The course uniquely combines “hands-on platform” experience (see diagram) with academically rich content and strategy. Platform experience and strategic application gained through 11 weekly mini-case assignments that require 4-6 hours to complete in conjunction with quizzes on weekly reading material, a mid-term and final. See Course Summary on website.
Students and industry professionals excelling in this course will be terrific candidates for internships and/or full time job positions in the highly demanded careers in SMSEM within corporations and consulting firms. On website see a recent Email Dialogue Paul had with Focus Brands/Moe’s where a recent student at Oglethorpe is being offered a paid internship and they have already informed her that a permanent Social Media Manager position is opening up in December that they are hoping to transition her into. Paul created this opportunity for her based on his extensive network of SMSEM professionals.
To bring a real-world perspective to the classroom, besides Paul’s hands-on SMSEM experience, he has reached out and collaborated with a multitude of industry gurus on these topics in Atlanta and nationally. Paul has attended insightful workshops and breakout sessions during Web 2.0 Expo in NYC in September 2010, Atlanta Social Media Week in November 2010, SoCon 11 in January, 2011 and Digital Summit Conference in May, 2011. On website see Paul's Resume and Listing of SMSEM companies he has collaborated with in developing this course.
The books used in this course are: “Goundswell”, by Li and Bernoff; and “The Facebook Era”, by Clara Shih in addition to numerous on-line blog, tutorial and webinar sources.
Feel free to email Paul questions regarding content, logistics in enrolling, or whatever. Profheller@gmail.com
Visit "Atlanta Social Media and Search Engine Marketing" Fall 2011 Course for details
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Paul Heller is author of blog "Propelling Undergraduate Business Schools Forward", a forum for business school educators to dialogue progressive ideas on topics including: classroom techniques, curriculum, casework, problem solving, rigor, evaluation.
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Course uses real-world, in-class case studies and weekly assignments that enhance problem-solving skills to be more creative, strategic and resourceful for each topic covered. The course uniquely combines “hands-on platform” experience (see diagram) with academically rich content and strategy. Platform experience and strategic application gained through 11 weekly mini-case assignments that require 4-6 hours to complete in conjunction with quizzes on weekly reading material, a mid-term and final. See Course Summary on website.
Students and industry professionals excelling in this course will be terrific candidates for internships and/or full time job positions in the highly demanded careers in SMSEM within corporations and consulting firms. On website see a recent Email Dialogue Paul had with Focus Brands/Moe’s where a recent student at Oglethorpe is being offered a paid internship and they have already informed her that a permanent Social Media Manager position is opening up in December that they are hoping to transition her into. Paul created this opportunity for her based on his extensive network of SMSEM professionals.
To bring a real-world perspective to the classroom, besides Paul’s hands-on SMSEM experience, he has reached out and collaborated with a multitude of industry gurus on these topics in Atlanta and nationally. Paul has attended insightful workshops and breakout sessions during Web 2.0 Expo in NYC in September 2010, Atlanta Social Media Week in November 2010, SoCon 11 in January, 2011 and Digital Summit Conference in May, 2011. On website see Paul's Resume and Listing of SMSEM companies he has collaborated with in developing this course.
The books used in this course are: “Goundswell”, by Li and Bernoff; and “The Facebook Era”, by Clara Shih in addition to numerous on-line blog, tutorial and webinar sources.
Feel free to email Paul questions regarding content, logistics in enrolling, or whatever. Profheller@gmail.com
Visit "Atlanta Social Media and Search Engine Marketing" Fall 2011 Course for details
- - -
Paul Heller is author of blog "Propelling Undergraduate Business Schools Forward", a forum for business school educators to dialogue progressive ideas on topics including: classroom techniques, curriculum, casework, problem solving, rigor, evaluation.
Read Full Story - Atlanta Social Media & SEO Marketing Course Fall 2011 | More news from this source
Press release distribution by PRLog
