Social Charity Initiative : Karma Kingdom Players to Donate Through Facebook Social Game Play

By: PRLog
PR Log - Nov 17, 2011 - November 17th, 2011 - Los Angeles, CA: The Sankara Eye Foundation and Asvathaa Pte. Ltd announced a unique initiative today for charitable giving through Social Gaming. Players of “Karma Kingdom”, Asvathaa’s Facebook game, will be able to purchase a uniquely branded game element with half of the proceeds going to restore vision to the poor and the socially disadvantaged through Sankara Eye Foundation – USA, a first for a charitable organization.

The Facebook game is based on Indian mythologies and guides players through positive contemporary lessons. Sankara’s mission is to realize the goal of 20/20 vision for the people of India by the year 2020.

Sankara Eye Foundation (SEF) initiates and drives community eye care activities in India by working with Sankara Eye Care Institutions, which run the Sankara Eye Hospital in Coimbatore and 7 other locations in India. The majority of fundraising is achieved through fundraising events, booths in major events, advertising and working with major donors. One of SEF’s unique initiatives is enabling a vision restoration cataract surgery for $30. Through these efforts, SEF, USA has played a significant role in increasing the number of free surgeries thirteen fold to over 120,000 in 2010-11 and increasing the number of hospitals from 1 to 8. SEF USA raises funds for constructing the hospitals with its unique “founding donor” program, through which a donor gets his loved ones names on the hospital wall of founders for a $1000 donation.

Sankara Eye Foundation’s executive chairman, Mr.  Murali Krishnamurthy said, “We are pleased to work with Asvathaa to bring our fundraising efforts to the new and emerging social platforms such as Facebook. We know that this initiative will help us raise awareness and funds for SECI - India in a new demographic within this space.”

Asvathaa’s CEO Ashok Desai says, “Karma Kingdom was designed from the outset to include these types of charitable elements and we want this to be the next step for players to fulfilling the goal of ‘Creating a Better World’ with the game. We were highly impressed with the great work done by Sankara Eye Foundation over the past 13 years and hence unanimously decided to partner with them.” Desai went on to add, “A single Karma Kingdom player can make a significant contribution towards a surgery, given the price break that SEF has achieved in Cataract Surgery”.

“This is a great step forward, and we hope the first of many partnerships with charitable organizations. We are uniquely positioned to help them leverage the power and reach of social gaming for the greater social good”, Desai said.

Karma Kingdom was released recently for Facebook users globally and is currently being played by users in more than a dozen countries around the world. Asvathaa is constantly updating and finding new ways to bring these Indian Mythologies and their positive lessons to life.

Asvathaa Pte. Ltd. has chosen a multi-shore approach to developing the games and has offices in USA, Singapore and India.

The Sankara Eye Foundation, USA is a 501 (c) (3) registered non-profit organization, with offices in Milpitas, CA.

The Sankara Eye Foundation on the web:

Play Karma Kingdom on Facebook at:
Karma Kingdom on Twitter: or @karmakingdom
Asvathaa on Facebook:
Asvathaa on Twitter: or @asvathaa
Asvathaa on the web:
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Asvathaa Pte. Ltd. is a social media gaming and entertainment company that is currently in development on several entertainment properties and several social games. We have offices in Singapore, New Delhi, and Los Angeles.

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