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December 17, 2012 at 07:45 AM EST
AllDigital Chooses HP StoreAll Storage to Manage Big Data Growth in the Cloud

PALO ALTO, CA -- (Marketwire) -- 12/17/12 -- HP (NYSE: HPQ) today announced that AllDigital, a leading digital broadcasting solutions provider, has selected HP StoreAll Storage to support future business growth, improve cloud storage performance and reduce infrastructure costs.

AllDigital helps clients store, convert and deliver video-on-demand assets and live media feeds to computing devices through a cloud services platform. Faced with rapid growth, the storage system managed by the company needed constant upgrading to handle the increasing workflow demands. AllDigital needed a scalable storage solution that could handle unpredictable demand spikes as the business grew to ensure persistent availability of clients' digital media files.

Upgrading to HP StoreAll Storage allowed AllDigital to cost-efficiently manage high-volume, high-quality objects and billions of files for clients via a single storage platform while ensuring around-the-clock system availability. With the HP StoreAll Storage family's scale-out capabilities, AllDigital manages 300 percent more data than with the previous storage platform while also reducing overall storage costs by approximately 30 percent. A key component of HP Converged Infrastructure, HP StoreAll Storage supports AllDigital Cloud, the company's cloud platform for storing, processing and distributing digital media assets.

"AllDigital needed a storage system that could not only quickly store high-quality digital media files and make them accessible to our clients 24/7, but could easily adapt to changing storage requirements," said Steve Smith, vice president, Network Services, AllDigital. "HP StoreAll Storage provides the flexibility and performance to allow us to rapidly scale to billions of files and objects without expensive hardware upgrades and maintenance."

IT staff at AllDigital has reduced time spent on administrative tasks by approximately half with HP StoreAll Storage. Simplified centralized management integrated into HP Systems Insight Management has streamlined maintenance and support across disparate locations. Advanced health monitoring with HP StoreAll Storage proactively alerts IT staff to potential problems, eliminating system downtime and workflow disruptions.

The modular, scale-out design of HP StoreAll Storage enables AllDigital to expand its storage system and lower infrastructure costs with the flexibility to add capacity and performance on an as-needed basis. This allows the company to optimize its data center footprint and lower energy costs while avoiding investment in excess storage.

The HP StoreAll Storage policy-based tiering has enabled AllDigital to keep pace with increased demand for digital content storage. In addition, AllDigital can manage the risk associated with data growth via snapshot capabilities that ensure immediate access to lost or accidentally deleted data. To ensure the long-term integrity of AllDigital's archived data, HP StoreAll Constant Validation software monitors the data integrity of the files on an ongoing basis so data is always available when requested.

"Expanding revenue in the era of exponential data growth requires organizations to maintain storage capacity and performance levels that ensure superior customer service," said Chris Riley, vice president, U.S., Storage, HP. "HP StoreAll Storage meets AllDigital's future data growth requirements, while improving performance to ensure its clients receive around-the-clock access to more content so AllDigital can continue growing its business."

About AllDigital, Inc.
AllDigital offers secure digital broadcasting solutions across multiple devices including mobile, desktop and digital television. Global media and entertainment, enterprise, and organizations (such as government, faith-based groups, and others) have leveraged from our connected device technology to get to market faster, more efficiently. Our enterprise grade solutions include Broadcast (radio, television, and VoD solutions), AllDigital Cloud (origin cloud storage and transit), SocialMedia Pro (brand and distribute digital media content via Facebook), and Integration Services (custom app development, digital workflow design, and more). More information about AllDigital (OTCBB: ADGL) is available at http://www.alldigital.com.

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at http://www.hp.com.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP's businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; assumptions related to pension and other post-retirement costs and retirement programs; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; expectations and assumptions relating to the execution and timing of cost reduction programs and restructuring and integration plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2012 and HP's other filings with the Securities and Exchange Commission, including HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2011. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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