UPDATE: Piper Jaffray Downgrades O'Reilly Automotive to Neutral on Rising Industry Headwinds

Piper Jaffray reduced its rating on O'Reilly Automotive (NASDAQ: ORLY ) from Overweight to Neutral and lowered its price target from $102 to $85. Piper Jaffray noted, "We are downgrading ORLY to Neutral from OW based on four primary concerns: (1) industry headwinds appear set to build into 2014