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February 04, 2013 at 07:00 AM EST
The Secret Is Out: Pizza Hut Unveils Big Pizza Sliders As Latest Innovation, Gives Customers A Chance To Try One Free
Big Pizza Sliders giveaway set for Tuesday, Feb. 5 from 4-7 p.m.

DALLAS, Feb. 4, 2013 /PRNewswire/ -- As America tuned in to the biggest sporting event of the year yesterday, pizza lovers watched, and listened, extra closely for the most famous word in the worlds of football and pizza: "Hut."

(Photo: http://photos.prnewswire.com/prnh/20130204/CG53315)

Last week, Pizza Hut announced that after "Hut" was heard on the gridiron during the Big Game in the Big Easy, they would conduct a massive giveaway of their next big pizza innovation. The drama ended early as TV viewers clearly heard the famous "Hut" during the second set of downs, unleashing a massive consumer event by providing free product at participating Pizza Hut restaurants nationwide. From 4-7 p.m. local time on Tuesday, Feb. 5, customers can get a free taste of the latest and greatest from Pizza Hut: Big Pizza Sliders. The giveaway is for carryout or dine-in only.

"The 'Hut' call came early and was loud and clear during the Big Game, and now we're ready to come through on our promise and activate one of the largest product giveaways in Pizza Hut history," said Kurt Kane, CMO, Pizza Hut. "America now has a chance to get a free taste of our new Big Pizza Sliders and on Tuesday we look forward to providing yet another Make It Great moment for our fans."

Big Pizza Sliders

Made with signature Pizza Hut Pan Pizza dough, these mega mini pizzas come nine to a box for $10 or three for $5 and are all about customization. Customers can choose up to three different recipe combos with up to three toppings each.  That means you get what you want and what everyone else wants all at the same time. There's officially no more "fight" in pizza night. Pepperoni and cheese Big Pizza Sliders will be sampled on Tuesday.

Big Pizza Sliders were introduced to America yesterday during the CBS pre-game show just minutes before kickoff.  Starting today, customers can get theirs at Pizza Hut restaurants nationwide and online at PizzaHut.com.

For the launch of Big Pizza Sliders, Pizza Hut is adding to the innovation by teaming up with Dr Pepper and Virgin Gaming to amplify the entertainment value that will make it great. Consumers who purchase any soft drink in-store or online receive a gaming piece directing them to logon at virgingaming.com/pizzahut for the chance to redeem multiple prizes and be automatically entered for a chance to win the ultimate gaming experience with a trip to E3 this spring.

About Pizza Hut

Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), delivers more pizza, pasta and wings than any other restaurant in the world. The only pizza company to be named a top ten franchise in 2013 by Entrepreneur Magazine, Pizza Hut began 55 years ago in Wichita, Kansas, and today operates more than 10,000 restaurants in more than 90 countries. Pizza Hut also operates nearly 4,000 Wingstreet restaurants. To order online from Pizza Hut, visit PizzaHut.com.

About Dr Pepper

Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the oldest major soft drink in the United States.  Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Low Calorie, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored beverages, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean. For more information, visit DrPepper.com or DrPepperSnapple.com. For the brand's latest news and updates, follow Dr Pepper at Facebook.com/DrPepper or Twitter.com/DrPepper.

About Virgin Gaming

Introduced in June 2010, Virgin Gaming is the premier destination for competitive console gamers to meet, challenge and play in head-to-head matches and tournaments for cash and prizes. With an array of proprietary features, including a Fair Play Guarantee™ (with automatic game results validation), Virgin Gaming allows gamers of all skill levels from around the world to safely and easily compete online against friends and other members in some of their favorite multiplayer games. A leading-edge convergence of competitive online gaming and video games, Virgin Gaming offers robust community features with member pages, community reputation and skill ratings, a variety of exciting tournament formats and more. For additional information, visit Virgin Gaming.

Media Contact
Lisa Beachy 
312.396.9719 
lisa.beachy@zenogroup.com  

SOURCE Pizza Hut

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