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Nielsen Announces Secondary Offering of Its Common Stock

Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of information and insights into what consumers buy and watch, today announced the launch of a public offering of 35,000,000 shares of common stock. The shares are being sold by certain existing shareholders. No shares are being sold by the company in this offering, and it will not receive any proceeds from the offering. In addition, the selling shareholders will grant the underwriters of the offering an option to purchase an additional 5,250,000 shares.

J.P. Morgan Securities LLC, Citigroup and Goldman, Sachs & Co. are acting as joint bookrunning managers of the offering. A complete list of the underwriters for the offering will be included in the preliminary prospectus supplement referred to below.

The company has filed a registration statement (including a prospectus) with the Securities and Exchange Commission ("SEC") for the offering to which this communication relates. You may obtain a copy of the preliminary prospectus supplement, the accompanying prospectus and the final prospectus supplement, when available, for free by visiting EDGAR on the SEC website at www.sec.gov. Copies of the preliminary prospectus supplement for this offering may also be obtained, when available, from J.P. Morgan Securities LLC, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717, or by telephone at (866) 803-9204, from Citigroup, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, New York 11717, or by telephone at (800) 831-9146, or from Goldman, Sachs & Co., Attn: Prospectus Department, 200 West Street, New York, NY 10282, telephone: 866-471-2526, facsimile: 212-902-9316, e-mail: prospectus-ny@ny.email.gs.com.

This press release shall not constitute an offer to sell or the solicitation of any offer to buy, nor shall there be any sale of these shares in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

About Nielsen

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, The Netherlands. For more information, visit www.nielsen.com.

Contacts:

Nielsen Holdings N.V.
Investor Relations:
Liz Zale, +1 646-654-4593
or
Media Relations:
Kristie Bouryal, +1 646-654-5577
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