Earnings Crystal Ball Looks Pretty Scary By: CNBC.com News July 08, 2013 at 16:33 PM EDT Earnings season officially kicked off today, and a number of negative preannouncements from S&P 500 companies could mean ugly results for a wide swath of businesses. Read More >> Related Stocks: Alcoa Apple BP Plc ADR Baron Capital Enterprise Inc Exxon Mobil Pzena Investment Management Inc Sinopec Shangai Petrochemical Company Ltd ADR Totalenergies Se ADR Toyota Motor Corp Ltd Ord ADR Volkswagen A G ADR Wal-Mart Stores, Inc.