Reed’s, Inc. (NYSE MKT: REED) announced today that it will start labeling all of its products as GMO-free. While all of Reed’s products are currently non-GMO, the label changes will progressively appear over the course of the next year on Reed’s Ginger Brew, Virgil’s Root Beer and Reed’s Culture Club Kombucha.
“Since I started my company nearly 30 years ago, I have been committed to brewing our drinks using only the finest ingredients in their most basic form, like fresh ginger root,” said Chris Reed, founder and CEO of Reed’s. “As a chemical engineer and a foodie, I have always been leery of engineers meddling with food. We have avoided GMOs in our products because we feel they have not been adequately researched. Our customers have been very vocal about GMO ingredients in their food. GMO-free food products are a very fast growing trend in this country, and I can see the natural food industry moving to go completely GMO free in stores in the near future.”
Reed’s has verified its ingredients as non-GMO with all suppliers.
About Reed's, Inc.
Reed's, Inc. makes the top-selling
natural sodas in the natural foods industry sold in over 13,000 natural
food markets and supermarkets nationwide. Its six award-winning
non-alcoholic Ginger Brews are unique in the beverage industry, being
brewed, not manufactured and using fresh ginger, spices and fruits in a
brewing process that predates commercial soft drinks. The Company owns
the top-selling root beer line in natural foods, the Virgil's Root Beer
product line, and a top-selling cola line in natural foods, the China
Cola product line. In 2012, the Company launched the Reed's Culture Club
Kombucha line of organic live beverages. Other product lines include
Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's
started producing private label natural beverages for select national
chains. Reed's products are sold through specialty gourmet and natural
food stores, mainstream supermarket chains, retail stores and
restaurants nationwide, and in Canada, as well as through private label
relationships with major supermarket chains. For more information about
Reed’s, Inc., please visit www.reedsinc.com
or call 800-99-REEDS.
Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at https://www.facebook.com/ReedsGingerBrew
Contacts:
Jessica Olstad, 651-789-2972
Kohnstamm
Communications
Jessica@kohnstamm.com