Hudson’s Bay Company Appoints Chief Marketing Officer, Chief Creative Officer for Hudson’s Bay and Lord & Taylor

Hudson’s Bay Company (“HBC”) (www.hbc.com) (TSX: HBC) announced today the appointment of Michael Crotty as EVP, Chief Marketing Officer, Hudson’s Bay and Lord & Taylor and Russ Hardin, SVP, Chief Creative Officer, Hudson’s Bay and Lord & Taylor.

Both Mr. Crotty and Mr. Hardin will report to Liz Rodbell, incoming President, HBC Department Store Group, effective November 11, 2013.

“The new leadership will help us drive our marketing and creative efforts at Hudson’s Bay and Lord & Taylor, as we embark on our long term growth strategies,” said Rodbell. “Michael and Russ are experts in their respective fields with proven track records of success and I am thrilled to welcome them to the team.”

Mr. Crotty brings more than 25 years multi-channel retailing and brand management marketing experience, the last 10 years concentrated in retail, holding progressively senior positions at Bergdorf Goodman, Neiman Marcus and, most recently, Nordstrom. As EVP, Chief Marketing Officer, Mr. Crotty will be responsible for the overall marketing strategy for Hudson’s Bay and Lord & Taylor.

Mr. Hardin has strong domestic and global branding experience with such luxury and mid-tier retailers as Saks, Avon Products, Lord & Taylor and, most recently, Kohl's Department Stores, in addition to running his own Brand Development agency. As SVP, Chief Creative Officer, Mr Hardin will be responsible for building all creative elements for Hudson’s Bay and Lord & Taylor, as well as the leadership of Social Media, PR and Events.

Mr. Crotty and Mr. Hardin will be based in both Toronto and New York, with teams in both markets supporting their respective banners.

About Hudson’s Bay Company

HBC, founded in 1670, is North America’s longest continually operated company. In Canada, HBC operates Hudson’s Bay, Canada’s largest department store with 90 locations, as well as thebay.com, unsurpassed in its fashion, beauty, home and accessory designers and brands. HBC also operates Home Outfitters, Canada’s largest home specialty superstore with 69 locations across the country. In the United States, HBC operates Lord & Taylor, a department store with 49 full-line store locations throughout the northeastern United States and in two major cities in the Midwest, and lordandtaylor.com. With approximately 29,000 Associates in Canada and the U.S., Hudson’s Bay Company banners provide stylish, quality merchandise at great value, with a dedicated focus on service excellence. Hudson’s Bay Company trades on the Toronto Stock Exchange under the symbol “HBC”.

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