Herrick, Feinstein Represents Unilever in Sale of Soft & Beautiful, TCB and Pro-Line Comb-Thru Brands

Herrick, Feinstein LLP is proud to have represented Unilever (NYSE:UL), one of the world's leading suppliers of food, home and personal care products, in reaching an agreement for the sale of its Soft & Beautiful, TCB and Pro-Line Comb-Thru brands to Strength of Nature, one of the fastest growing companies in the multi-cultural hair care category.

“We are extremely pleased to have played a role in helping our long-time client Unilever reach this agreement,” said Edward B. Stevenson, Co-Chair of Herrick’s Corporate Department. “These are exceptional brands in a rapidly expanding category of the personal care sector which will be strong additions to the Strength of Nature portfolio.”

The Herrick deal team was led by Mr. Stevenson and included Associates Regina Liang and John Cleaver. The transaction is expected to close in December.

About Herrick, Feinstein LLP:

Founded in 1928, Herrick, Feinstein LLP is a prominent 170-lawyer firm headquartered in New York City providing a full range of legal services, including real estate, art law, bankruptcy and business reorganization, commercial litigation, corporate law, employment law, government relations, insurance, intellectual property, sports law, and tax and personal planning.

Herrick’s Corporate Department has a track record of successes representing major clients across the country and around the world, including many Fortune 1000 firms. The firm’s clients include financial institutions, private equity firms, venture capital firms, hedge funds, investment banks and private investors on a full range of matters.