E*TRADE Financial Corporation Reports Monthly Activity for January 2014

E*TRADE Financial Corporation (NASDAQ:ETFC) today released its Monthly Activity Report for January 2014.

Daily Average Revenue Trades (“DARTs”) for January were 195,652, a 26 percent increase from December and a 27 percent increase from the year-ago period. The Company added 41,367 gross new brokerage accounts in January, ending the month with approximately 3.0 million brokerage accounts – an increase of 18,858 from December.

Net new brokerage assets were $1.0 billion in the month. During the month, customer security holdings decreased by one percent, or $1.8 billion, and brokerage-related cash decreased by $0.8 billion to $38.9 billion. Bank-related cash and deposits decreased by $0.1 billion, ending the month at $6.3 billion. Customers were net buyers of approximately $2.3 billion in securities during the month.

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Monthly Activity Data

Jan-14Dec-13Jan-13% Chg. M/M% Chg. Y/Y
Trading days 21.0 20.5 21.0 N.M. N.M.
DARTs 195,652 155,764 153,580 25.6 % 27.4 %
Gross new brokerage accounts 41,367 29,085 31,286 42.2 % 32.2 %
Gross new stock plan accounts 20,776 20,530 21,310 1.2 % (2.5)%
Gross new banking accounts 898 781 980 15.0 % (8.4)%
Total gross new accounts 63,041 50,396 53,576 25.1 % 17.7 %
Net new brokerage accounts 18,858 7,117 9,127 N.M. N.M.
Net new stock plan accounts 4,899 6,329 9,114 N.M. N.M.
Net new banking accounts (3,637) (3,977) (2,841) N.M. N.M.
Net new accounts 20,120 9,469 15,400 N.M. N.M.
End of period brokerage accounts 3,016,917 2,998,059 2,912,318 0.6 % 3.6 %
End of period stock plan accounts 1,224,472 1,219,573 1,156,708 0.4 % 5.9 %
End of period banking accounts 392,501 396,138 426,431 (0.9)% (8.0)%
End of period total accounts 4,633,890 4,613,770 4,495,457 0.4 % 3.1 %

Customer Assets ($B)

Security holdings $ 176.4 $ 178.2 $ 143.8 (1.0)% 22.7 %
Customer payables (cash) 6.1 6.3 5.1 (3.2)% 19.6 %

Customer assets held by third parties(1)

13.6 13.8 9.3 (1.4)% 46.2 %
Unexercised stock plan customer options (vested) 36.4 36.5 25.2 (0.3)% 44.4 %
Customer assets in brokerage and stock plan accounts 232.5 234.8 183.4 (1.0)% 26.8 %
Sweep deposits 19.2 19.6 19.8 (2.0)% (3.0)%
Savings, transaction and other 6.3 6.4 6.9 (1.6)% (8.7)%
Customer assets in banking accounts 25.5 26.0 26.7 (1.9)% (4.5)%
Total customer assets $ 258.0 $ 260.8 $ 210.1 (1.1)% 22.8 %

Net new brokerage assets ($B)(2)

$ 1.0 $ 0.9 $ 1.0 N.M. N.M.

Net new banking assets ($B)(2)

(0.1) (0.0) (0.2) N.M. N.M.

Net new customer assets ($B)(2)

$ 0.9 $ 0.9 $ 0.8 N.M. N.M.
Brokerage related cash ($B) $ 38.9 $ 39.7 $ 34.2 (2.0)% 13.7 %
Other customer cash and deposits ($B) 6.3 6.4 6.9 (1.6)% (8.7)%
Total customer cash and deposits ($B) $ 45.2 $ 46.1 $ 41.1 (2.0)% 10.0 %
Customer net (purchase) / sell activity ($B) $ (2.3) $ 0.2 $ (0.3) N.M. N.M.

(1) Customer assets held by third parties are held outside E*TRADE Financial and include money market funds and sweep deposit accounts at unaffiliated financial institutions.

(2) Net new customer assets are total inflows to all new and existing customer accounts less total outflows from all closed and existing customer accounts. The net new banking assets and net new brokerage assets metrics treat asset flows between E*TRADE entities in the same manner as unrelated third party accounts.

Historical metrics and financials can be found on E*TRADE Financial’s corporate website at https://about.etrade.com.

About E*TRADE Financial

The E*TRADE Financial family of companies provides financial services including online brokerage and related banking products and services to retail investors. Specific business segments include Trading and Investing and Balance Sheet Management. Securities products and services are offered by E*TRADE Securities LLC (Member FINRA/SIPC). Bank products and services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries. More information is available at www.etrade.com.

Important Notices

E*TRADE Financial, E*TRADE and the E*TRADE logo are trademarks or registered trademarks of E*TRADE Financial Corporation. ETFC-G

© 2014 E*TRADE Financial Corporation. All rights reserved.

Contacts:

E*TRADE Financial Media Relations
Thayer Fox, 646-521-4418
thayer.fox@etrade.com
or
E*TRADE Financial Investor Relations
Brett Goodman, 646-521-4406
brett.goodman@etrade.com

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