Nike+ Fuel Lab Launches in San Francisco

Today marks a pivotal moment in the expansion of the Nike+ ecosystem with the launch of Nike+ Fuel Lab in San Francisco. The Nike+ Fuel Lab opening asserts the company's place at the center of the evolving digital landscape for athletes worldwide.

Nike+ Fuel Lab (Photo: Business Wire)

The Nike+ Fuel Lab builds on the work done through the 2013 Nike+ Accelerator program and continues to drive the power of Nike's digital services for athletes by establishing NikeFuel as the universal way to measure and motivate for any kind of movement. New NikeFuel partnerships, built through the Nike+ Fuel Lab, will bring tremendous added value to the Nike+ community, currently at 28 million people worldwide and growing.

“We are excited about evolving NikeFuel to deliver richer experiences that make it easier for all athletes to reach their potential,” said Stefan Olander, Nike’s Vice President of Digital Sport. “The demand for simpler data-powered experiences is soaring, and all-day sensing is more available on mobile and wearable devices than ever before. Nike is committed to broadening the use of NikeFuel through collaborations with industry leaders to create smarter products and services.”

Through the Nike+ Fuel Lab, Nike aims to expand its NikeFuel platform with industry-leading companies including MyFitnessPal, RunKeeper and Strava. By integrating NikeFuel into these companies’ products, over 100 million potential new athletes will be able to use NikeFuel to measure, motivate and improve. These partnerships will give athletes a common universal currency to monitor and evaluate their many forms of activity.

Nike’s history of developing strong partnerships includes working with Apple to develop products since 2006, when the two companies introduced Nike+ Running. Nike has since created Apps for iOS including Nike+ FuelBand, Nike+ Training Club and Nike+ Move which launched in Fall 2013.

NikeFuel

NikeFuel remains at the heart of the Nike+ ecosystem, and is a single, universal way to measure all kinds of activities—from a morning workout to a night on the dance floor. Uniquely designed to measure whole-body movement no matter age, weight or gender, NikeFuel tracks a user’s active life. Nike continually analyzes NikeFuel data to fine-tune the NikeFuel algorithm to deliver an even more accurate measurement of a wearer’s all-day movement. Users can see the results of their “Year in NikeFuel” here.

Nike+ FuelBand SE

The Nike+ FuelBand SE tracks a user’s active life via NikeFuel—the universal way to measure movement for all kinds of activities. The Nike+ FuelBand SE includes Nike+ Groups and Sessions, and seamlessly connects via Bluetooth 4.0 technology. The Nike+ FuelBand SE tracks not only how much, but also how often and how intensely users move and gives athletes real-time feedback, reminders and insights to help them to move more and move better.

Nike+ Running

The Nike+ Running App for iPhone and Android uses GPS technology to map runs, provide stats on instantaneous pace and distance, and track users’ progress. It offers fun motivational features like Nike+ Challenges, cheers from friends, live audio feedback, and the option to select a PowerSong. The Nike+ Running App for iPhone also includes features like Nike+ Coach, photo sharing, and auto-pause, encouraging runners to take on their first 5k or smash their marathon PR.

Nike+ Training Club

The Nike+ Training Club App is the digital heartbeat of Nike Training Club. Uniting its members no matter where they train. The full-body training App caters to every level of fitness. Athletes can choose four-week programs or one-off workouts in order to chase their goals of getting lean, toned or strong. The N+TC App features more than 100 workouts and is free to download on iOS and Android in English, Chinese, Japanese, Russian, French, German, Spanish and Italian-language versions.

Nike+ Move

The Nike+ Move App is an introductory NikeFuel experience for iPhone 5S users. Nike+ Move measures when, where and how users move and leverages NikeFuel as motivator. Nike+ Move then lets users compare movement with friends or other Nike+ Move users.

Details on the Nike+ Fuel Lab can be found at nikefuellab.com. Information on NikeFuel can be found here.

For a look at the full range of Nike+ products and services click here. Or follow @NikeFuel on Twitter.

NIKE, Inc. (NYSE:NKE) (based near Beaverton, Ore.) is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com and follow @Nike.

For more information, including multi-media materials, please visit: www.NikeInc.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140410005422/en/