Kmart and FCB Chicago get big salute for "Ship My Pants" from Effie Awards
June 06, 2014 at 14:16 PM EDT
Frankly, advertising awards competition have become too prevalent for any of them to count for much. But since 1968 at least, the Effies have stood apart as the one advertising awards competition that's different from the rest, which rely mostly on subjective opinions to determine winners...